Advertising Copywriting Tips

Writing copy for your business is not a straightforward process. You can’t simply ask people to buy your products and expect them to convert. There are specific words, tone of voice and powerful phrases that will yield the desired results.

 

Daily Posts: Advertising copywriting that surpasses your expectations

James Cummings on Content and Copywriting

James Cummings, CEO, explains a little about our content and copywriting services. If you would like to discuss how we can help you with your content requirements then get in touch with James today, or setup an account now to work with us in our online virtual office.


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Daily Posts is a professional writing agency. We specialise in writing persuasive copy that sells using words that evoke the desired reaction from your readers. It could be to sign up for an event, newsletter, or to purchase a product via a website. Our advertising copywriting helps clients build a webpage optimised to attract and engage.

As a team of prolific writers, we help our clients reach their target audience and initiate business relationships. Whatever your business, as long as you need advertising copy that sells, we can provide this service for you.

Daily Posts offer professional writing solutions that help businesses communicate effectively with their customers and drive sales on their various platforms. Our copywriters conduct research and study online buyer behaviour to create content that empathises with its audience.

If you would like to discuss advertising copywriting tips with an expert, call 02380 970979

Advertising copywriting tips from our expert writers

10 questions we answer before putting pen to paper

  • What problem is the prospect currently facing?
  • What does the situation look like when your solution is applied?
  • How did the prospect feel before they used your product?
  • How should they feel after using your product?
  • What happens in the average day of your prospect, before and after your product?
  • Who are we writing to and what kind of people are they?
  • Are they familiar with this type of product?
  • What are the barriers to sale?
  • Who influences the buying decision?
  • What strategy will I use to make an emotional connection?

Creating variations with different ad groups

It’s easier to measure the success of each variation against each other. It also broadens the reach of your ad. For instance, one segment might respond better to a negative tone by offering a solution whilst another responds to a positive tone presenting a unique opportunity. To figure out the precise emotions suited to each segment we use multiple variations.

Tapping into emotions

Once we’ve answered these questions, we’ve pulled back the curtain that prevented us from seeing into the prospect’s life. We know them inside out and will craft copy directly connected to their deepest needs.

To write engaging ad copy that generates sales, we trigger an emotional response in your reader. First, we’ll get them comfy, then we’ll make them wince at the problem, unhappy at the errors in the past solutions and smiling when they see how effective your solution is.

Good advertising copywriting creates a feeling. We’re transporting the reader through different emotions that lead to a feeling of satisfaction at the thought of getting your product. Emotional reactions incite action. At the end of the story, they’re not thinking logically but rather are making an emotional decision with the heart, not the brain.

Telling a story

A pivotal, yet difficult aspect of advertising copy is telling a story that resonates with the reader. Our copywriters have found a formula that works like magic.

We begin by presenting the problem. That deep, painful and uncomfortable situation that’s keeping the prospect up at night. We’ll describe the problem in a way that shows we understand exactly what they’re going through and we’re passionate about providing a lasting solution.

Next, we pick an emotion that naturally complements the story. We’re talking about a powerful emotion that makes the reader feel very strongly. We’ll help them imagine a world where the problem doesn’t exist. We use fear to show them what their lives would be like without your product.

Finally, we solve the problem. The reader is hooked and we’ll use a strong tug to present the solution to the problem. We include evidence, details, examples and, where possible, testimonials to show that the product works. They’re breathing a sigh of relief. But the barrier to acceptance still exists. This is where we craft a compelling call to action that transitions the prospect from reader to customer.

Leveraging the psychology of exclusivity

If there’s one area we excel at, it’s writing ad copy that makes the prospect feel special. We use wording like, Jeremy, this product was specially hand-picked for you or Stacy, you’ve been randomly picked to enjoy a 20% discount on this product.

By nature, humans are egotistical. We want to feel special. We have a high self-important view of ourselves and, in Maslow’s Hierarchy of Needs, it’s close to the top. Exclusivity makes people desire your product. They’ll do anything to get their hands on it as their fear of missing out takes precedence.

Drawing analogies and metaphors

Nobody reads a dull message because they perceive that it doesn’t have any value. Everything in life you’ve bought was because you were sold on the value, right down to that toothbrush in your bathroom.

Our copywriters are skilled at writing ad copy that shows the value of your product using compelling words that are easy to understand. It’s impossible to accomplish for new copywriters who have no experience with your audience or product. We also use metaphors and analogies to put the copy into perspective. It connects the dots in the reader’s mind, describing an experience they’ll only enjoy with your product.

Creating urgency in your ad copy

Your target reader is less likely to take action if the copy doesn’t spark any sort of urgency. No one sits in front of the TV, watching their favourite TV show, eating popcorn and thinking, I can’t wait to do the dishes after.

This also applies to ad copywriting. We include a sense of urgency in your copy. The emotions we’ve evoked, the story we’ve told and the personalised offer we’ve given compels them to act fast.

We don’t want them to sleep on the offer nor weigh the pros and cons. That’s enough time for them to talk themselves out of a good deal. No. We’ll get them to act now while the iron is hot and the deal is fresh. We set a deadline and use sentences like “This one-time offer ends in 3 hours”, “Only three spaces left”, “Stock is almost out”. The prospect feels very uneasy waiting to take the offer. The feeling of discomfort urges them to take your call to action.

Writing a tailored CTA

The most important feature of our CTA is simplicity. No buzzwords. No complex sentences. No big jargon words. A CTA is the most compelling part of an ad copy. We’ll test several until we’ve created one that works best with your target audience.

Why Choose Daily Posts Advertising Copywriting?

Give your audience what they want

You must know the audience to give them what they want. Our copywriting team takes the time to study your target audience and set up a buyer’s profile. By doing so, we understand their preferences and write content that customers want and can respond to.

Increasing your search engine ranking

Do you know that great advertising copy that produces results will equally drive more traffic to your website and increase its click-through rate? The more traffic and user engagement on your website, the more popular it becomes. This makes it easier for Google crawlers to find and index content on your website.

High organic leads also mean increased chances of web conversion. When you get qualified leads from quality content, it can build a customer database you can nurture and convert.

Increase conversion rate

In addition to high visibility and traffic to your website, great advertising copy can produce customer conversions. With the right advertising copywriting tips, you can record more complete transactions, sign-ups for your newsletter, calls and other goals for your website.

Our advertising copywriters use content that sells to the audience. In a manner that isn’t overwhelming, your content should be able to convince potential customers to move towards the goal of your web page. This is usually achieved by mirroring your business voice and language tone to match your target audience.

You Need Daily Posts Advertising Copywriting Services

Do you run a business with core functions other than content production? You don’t have to deviate from your business goals. Daily Posts can take away the hassle of your advertising writing needs.

For one, we are professional writers with a structured plan for content production. Our copywriters are experienced and trained to general original content regularly. We can give your business a strong online presence by producing authoritative content as often as you need it.

Your business will benefit from well-written sales pages. Daily Posts copywriters will improve the structure, enhance its persuasive tone and use effective ‘Call-to-Action’ statements that initiate a response.

Additional Benefits of Professional Advertising Copywriting

Save time

Producing content is a time-consuming activity. The more your business expands, the more it becomes counterproductive to spend hours producing your own content. A professional advertising copywriter makes this easier for you to focus on the more demanding aspects of your business.

Represent your business accurately

Sometimes, business owners find it difficult to mirror their business services the way they would like to through their writing. A professional writing agency like Daily Posts offers well-trained copywriters who are skilled in sales writing. We can match your business offering to reflect accurately in your advertising copy. Your target audience will respond more positively to a professionally-written piece.

Write persuasive content for your business

In the online space, your website is a store and your words are its sales personnel. Writing compelling content that affects your customers is a learned skill. We have a team of talented writers ready to craft great content that converts.

The Daily Posts Promise

At Daily Posts, we have a strict policy on producing original content for our clients. Any project we undertake is guaranteed to be fresh and exclusive to your business alone. We do not repeat or reproduce any of our clients’ works on the internet.

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