Press Releases

Is the Press Your Friend or Foe?
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Is the Press Your Friend or Foe?Sometimes journalists, editors, television personalities, and radio DJs may seem like intimidating individuals, especially when you’re approaching them to help you promote your business. When you’re looking for their help you want to do all that you can to build a lasting relationship with one oRead More
The Science of Great Press Releases; Amazing Real World Examples
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The Science of Great Press Releases; Amazing Real World ExamplesIt Starts with a Press Release… Press releases are often short and simple – but when done right, they can have power that lasts a long time, long after people have forgotten about the press release itself. A good press release will mean that the general public now has a new interest in a certainRead More

How to Construct an Effective Press Release
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How to Construct an Effective Press Release  When your company is looking to promote a special event, new product or service, or is just looking to provide customers with the latest news, you’ll want to write an effective press release. Writing a release for your business isn’t as simple as it sounds, there are different elements Read More
Using Press Releases to Market Your Brand
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Using Press Releases to Market Your BrandPress releases are a great form of promotion for businesses and websites looking to draw the attention of new potential customers/clients, as well as retaining the attention of existing supporters. They are usually written to promote new products or services, but can also be used to spread general Read More


35 Killer Tips to Make Your Press Releases Powerful
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35 Killer Tips to Make Your Press Releases PowerfulThe press release is still as relevant and powerful in this age of social media as it was when we only relied on the traditional media to get information. Among other essential qualities, a killer press release must be punchy and compelling and provide important and newsy details about your product Read More