Targeted traffic and super-charged backlinks are two reasons why looking for guest post targets can be a worthwhile pursuit. That said, writing quality content and choosing the right targets should always be a core principle of a content marketer’s organic link building strategy. This is even more pertinent, today, due to Google’s warnings over low quality, high volume, blogging material – which can become spammy and useless.
With this in mind, it pays to be prepared when you are targeting your posts. That, first of all, means listing the sites that invite guest posters with open arms. Due to the high volume of sites that accept guest posts, it’s helpful to organize your findings; start by setting up an Excel sheet and include the following information.
- The PageRank of the site’s homepage (QuickSprout explains that PageRank or PR indexing ranks from 0 to 10; with 10 being the highest rating). While the PageRank won’t help you rise in the ranks on Google, it can be used to indicate any penalties issued for poor back-linking methods or strategies.
- The website’s guest posting guidelines.
- Number of Twitter followers the site has.
- Any user, or reader comments that are associated with writing the content.
Search on Google Blog Search
Once you have your Excel sheet set up, you should write down the search strings that net you a large number of niche-relevant posting sites. Basic example strings include “Write for Us” and “Guest Post” preceded by the keyword or category that you specialise in. Google Blog Search can be used as well, with the same search strings that you are using in the main search engine itself.
Google Blog Search can be found here: http://www.google.com/blogsearch.
Other Useful Strings
Other strings include the relevant keyword(s) + “contributing writer,” “submit post,” “submit an article,” “contributor guidelines,” “looking for guest posts,” and “guest post opportunities.” Besides Google, you can also use those strings at https://twitter.com/search-home.
Paring Down the List
Once you have recorded the guest post-friendly sites, on your Excel sheet, you will need to pare down the list – leave yourself with the blogs and websites which are the most beneficial, with respect to link building and SEO.
Analyzing Traffic Flow
Besides the metrics associated with relevancy and Page Rank, take a look at the blog comments that are included on your target site. Comments can give you a good idea of the traffic flow, as well as the demographic of the site’s readers. In addition, use a blog social analyzer to measure the social shares and impact of your targeted site.
Once you’ve made your assessments and narrowed down your Excel sheet, you still need to consider the keywords that you use in your posts. The best method of choosing relevant keywords is simply to keep up-to-date, focusing on trending words and phrases throughout your field. Once again, it comes down to traffic flow: what phrases and terms are drawing site traffic?
Tracking Referral Counts
Tracking is also important when looking at your counts for search referrals. If the quantity is lower than you envisioned, check on the search volume as well as keyword demand. For example, some words are used more often at certain times of the year.
Targeting the Material
The site you are planning to write for will likely feature a sidebar of the blog’s most popular posts. Use that information to decide on topics for your own articles. Utilizing a new spin, on an already popular subject, or addressing a sub-niche of well-received content are good ways to entice visitors to read your post and link back to your own site.
A Positive Pursuit – As Long as You Do Your Due Diligence
Finding relevant and welcoming guest posting sites can be a positive pursuit, as long as you do your research with respect to reviewing a site’s social authority, search volume, traffic and popularity. If your goal is to enhance your own site’s traffic, then taking the time to review the metrics for the sites you wish to write for can give you the leverage you need to generate a healthy flow of quality traffic to your own blog or site.