If your goal is to serve as a guest poster for a website or blog, then the key to obtaining assignments is to write fresh or newly slanted material that will strike a chord with the blog’s readership. Most guest blog editors like their contributors to narrow down a topic, so that it is highly specific to the information being conveyed.
Research the Blog First
For example, if you want to write a guest post concerning elder care, then research the articles that have already been covered by the site. Find the information that was positively received, then provide a new spin on the topic. If readers enjoyed perusing an article on sleep deprivation, you might write an article on how certain foods can cause insomnia.
If dementia is a topic of concern for home care providers, then you might write an article on how the condition can be linked with depression. See what strikes a chord with readers and then produce content that further expands on that material.
The Focus is on Relevancy
Therefore, when it comes to creating blog guest posts, you want to concentrate on relevancy. Relevant content is produced when readers can easily identify with the subject and find it both practical and useful.
Is Your Guest Blog Topic Share-worthy?
If you want to increase the share-worthiness of a subject, make sure your reader can benefit from reading the material. The information that people tend to share with others usually pertains to them, as an individual – material that lessens the stress in their life, improves their lifestyle or promotes health and well-being.
Content Should be Both Useful and Unique
According to blog expert ProBlogger; blog content, whether it is written as a guest post or for one’s own personal blog, should be both useful and unique. When selecting guest blog topics, in that case, you want to keep those two important factors in mind, as they are essential in creating successful content.
Of course, good content is in the eye of the reader, so to speak. That is why you should take careful notice of those articles which have generated a positive reaction from their audience through comments, likes and shares.
According to ProBlogger, for content in the blogging sphere to be received positively, the blogger must, “. . . start with the customer – find out what they want and give it to them”, a lesson that they emphasize for both marketers and writers. So, for content to be unique, it should be presented in a new and original way, or stand out from the proverbial crowd. That means you simply cannot produce guest posts that are simply useful or helpful, they also need to provide a blog’s readership with a new way of looking at things.
For example, for a guest blog post on pet care, you might address safety hazards for pets during the month of December. Pets can swallow tinsel or ornaments, both of which can get caught in their intestinal tract. So, narrowing down the subject to December pet care is as good for SEO as it is for attracting additional readers to a site.
The activities during the Christmas season can also cause pets to venture from their usual daily routines, which may lead to behavioural issues during the holidays. A successful guest blog topic might address this issue as well.
As you can see, choosing guest post topics entails selecting subjects that are addressed on a narrower, more specific scale – all of which lends more transparency and clarity to the blogs you write.
Capture an Editor’s Attention
Editors are more likely to accept your guest post when you gear the information specifically toward their readership and do so in a way that is as practical as it is inventive.
Guest bloggers need to demonstrate that they possess all the essential qualities an editor needs in a guest poster, as well. According the Basic Blog Tips site, choosing guest blog topics must coincide with a guest blogger’s specialization, his social media profile, his writing tone and voice and knowledge of SEO. Guest bloggers who are successful not only write relevant, niche-type content, they also produce actionable material.