Writing a post for a blog, landing page for a website or just creating content for a particular product or service, you have to put in all effort to make sure it speaks to the target audience. Its not as easy as writing an essay about your favorite travel destination – or maybe it is. But since you are producing content for people to read, enjoy, be informed and educated, you need to provide a copy that speaks to them and stands out on its own. It should be able to keep the audience engaged and compel them to act. It’s also important to provide quality content on a regular basis – with none of them going below industry standard.
Latest technological advancements has made it easy for writers to access lots of online resources and tools to enable them produce great copy. They provide great assistance by boosting your productivity and saving you a lot of time. But it takes determination to handle bulky projects, because you need to carry out lots of research, understand what you’re working on, tweak phrases to sound new and finally produce unique content that keeps the reader engaged.
To make it easy for you, here are tips to help you create unique content.
Catchy Headings and Subheadings
In the course of your research on the topic you’re writing about, you will come across lots of headlines. You have to find a way to make yours sound different and captivating. Don’t just come up with one that appears similar to what every other writer used. Your headline should be one that compels the reader to want to find out more information in the body of the content. According to a report, the traffic a website receives is majorly dependent on the headline – especially if it appears on search results.
Write with the audience in mind
Regardless of how unique or fresh your content seems, it’s important that they appeal to the audience. Include questions that will make them think. Give them the feeling that you wrote the content specially for them. In order words, put yourself in their position and see if you would read what you are writing if you came across it randomly on the web. You can also find out from people around you or on social media about what they feel about a particular situation and incorporate their answers into your content. For instance, if you’re writing about how to mix drinks, ask you audience about their favorite cocktails. Make them feel like they are interacting with a human and not like they are learning from a robot.
Since you might be writing something different from what they are used to, it’s important that you keep it simple. People who read digital content do not have the patience of those who read novels or printed articles. They want to get the information they seek without trying to decipher every phrase. Therefore, make use of simple words and if possible, keep it short as well. Long vocabulary is good when you’re writing posts that have to do with lots of grammar. But if you are working on “tips” or “how to” kind of content, it’s advisable you make every word count and easy to comprehend. A report by Statistic Brain stated that out of every 593 words in a post or online article, only about 150 are read. This goes to show that a lot of people just scan through content. With that in mind, make your sentences worth reading.
Use content creation tools
Software developers and web designers have been of positive influence on the growth of writers around the globe. These days you don’t have to look for errors, check for plagiarism or take pictures by yourself – because there are certain tools and resources that have made your content creating process easier. Here are some content creation tools you should consider.
Blog Topic Generator – as discussed earlier, headlines attracts readers to your content. This tool provides lots and lots of topics and ideas for you to choose from when creating content. All you need do is enter at least 3 nouns or phrases. To even make yours more unique, you can take the suggestions provided and tweak it a little. Other tools that offer similar service to this are the Content Idea Generator and Answer the Public.
Grammarly – just like the name states, it checks the grammar used in your content. It’s arguably the best spelling checker you can find on the internet. Not only does it find any errors in your work, it also optimises your copy – making it really easy to read. You can simply copy and paste your work on the app and it automatically displays the mistakes made.
Plagtracker and Copyscape – it’s important that you do not produce content that isn’t originally yours. You are trying to be unique, so you have ensure that everything you create is a hundred and one percent original. In fact, you also need to avoid copying yourself. These tools enable you check if your work is a duplicate of one already published. You wouldn’t want to ruin your reputation. Therefore, endeavor to use any of these tools – and you would even have other writers referencing your work.
Google Trends – this online tool is the perfect place to start when looking for the latest trends in your niche. There are a lot of digital marketers and influential writers who talk about topics on social media. This search tool enables you keep tabs on what is happening.
Other tools you can use are Shutterstock (a premium royalty free image downloading site), drassignment (an online tool that can generate content for any topic you key in) and Pixabay (similar to Shutterstock but it’s free to use).
Use Visuals and Phrases that can create the “WOW” effect
If you are writing content of about a thousand or more words, you won’t want your audience to get bored from reading bulky texts. Include images and if possible, videos to spice up the content. Pictocharts and other infographics should be considered as well. There are a lot of readers who easily understand the information you’re trying to pass by looking at photos. It also makes it easy for them to remember what they read. For example, if you run a food blog and you wish to tell people about “how to make homemade cocktail”, a video or step by step images go a long way in making it comprehensive.
A report published by Hubspot showed that zeal for people to read a copy with coloured visuals was increased by over 75%. These elements have a way of keeping people on your page and converting new visitors. It also boosts user experience.
Just like how your headings should captivate your readers, the phrases you use should also have that kind of effect. From the first sentence to the last, the reader needs to come across phrases that are hilarious, gets them thinking or makes them excited. It might be a bit difficult to do at once – especially if you are working on bulky project. But over time, you will easily come up with statements that makes every reader go “WOW”. You can also research facts and mind blowing questions that will involve the reader. For example, if you are writing on car insurance, you can begin with “did you know that over a million accidents occur round the world every day?”. This not only amazes the reader but also makes them want to know how car insurance can cover them all year round.
To create more “WOW” effect, you can also bring in your analogical side to the content. Analogy helps your readers view the content from multiple angles. However, you need to remember that it’s important to keep the analogy simple to enable the reader relate to what you are saying. For example, “keywords are an essential part of the engine room of copywriting, as it propels you content towards being seen”. Now, that makes sense in any way it’s read.
Keep in mind that the world has evolved and different sectors of the economy have also transformed with it. Pop culture has become really popular around the world and “cool” phrases have been stylishly incorporated into every day Lingua. When you include keywords in your content, it’s important that use words trending right now. This also means you have to make the headings relateable. Since most of the people who own smart phones are teens and youth, your content needs to speak with them directly.
Lastly, always remember that no matter the quantity of projects you have to create every week, quality is what matters. In as much as a unique content is meant to keep the readers glued to their phone or desktop screen, it should also be a used as a source of information – which other blogs will refer to when making similar posts. You can also let your friends or someone close to you read your work before you publish. Their reaction will give you an idea of how your audience will feel when going though content.