When creating updates, posts, or tweets for social media, every brand would want content that compels their target audience to take immediate action. As a copywriter, it’s your duty to make sure that what is posted delivers it’s intended message – regardless of how short it is. To make more people want to follow and like, it’s wise that you perfect the art of making bullet points in short sentences.
Put yourself in the position of the fan or reader – what will make you read a particular post? Perhaps because you are passionate about that niche, or you like how interactive their posts are, so you follow them and even turn on notifications to avoid losing out on a single update. Therefore, being a copywriter means you have to consistently think of ways to sell a brand with few words and captivating phrases. Keep in mind that different social media platforms have their own set of people with a totally different mindset. For example, if you are creating a Facebook post, it could be funny and witty. But a LinkedIn update will be more professional since its more of an app for business and corporate minded people.
This article will give you tips on how to create the right social media marketing update and how to produce content to fit in the top 6 social media platforms – Facebook, Twitter, Google Plus, Instagram, Pinterest and LinkedIn.
Be real and versatile
As a writer, you will be creating content for different brands and probably even managing their social media profiles. A great way to keep readers engaged and to make more people follow your updates is to be real. The ability to also blend into any situation – no matter how funny, serious, awkward or confusing it may seem – goes a long way in drawing attention to your posts.
If the brand you’re writing for has a particular color they are known for (like red for Coca-Cola), you can find a way to incorporate it into the content. Facebook has a feature that allows you not just post content on the white background, but you can customise the update to fit into a coloured frame of your choice. This means that you can use an eye catching colour that readers will easily notice even when they are just scrolling past all the posts on their News-feed.
Be generous with information
When writing posts for a brand, you should have in mind that all you talk about must not be entirely related to the brand alone. You can weigh in on top stories from around their niche and the world at large. Providing information like that boosts your readership and also brings you followers, likes and retweets from everyone. However, you can still be promotional by mentioning the brand or it’s product once – to avoid looking like you are selling instead of helping.
For instance, if you’re creating post for a brand that deals on kits for checking blood sugar levels, you can put up a post on World Diabetes Day that reads: “Today is World Diabetes Day. Eat less of processed foods and sweetened drinks. Go for a regular check up at the clinic nearest to you or use a DIY (brand) kit to determine your sugar level”. This way, you have provided helpful tips and also advertised a brand product. You can even add a link to the brand’s blog on “tips for managing diabetes”. This gives everyone the idea that the company cares about their health and not just busy trying to sell themselves.
Create content that requires a response
Social media is meant for interaction. Therefore, find ways to make the posts interactive. Let it lead to a response or a reaction from the readers. You can make the update look like a conversation or a call-to-action. For instance, if you’re creating social media content for your travel blog or a company that deals on travel packages, you can start the post with “where would be your ideal destination for a Christmas holiday?” and even use a hash tag to make it trendy. This gets the reader thinking and would immediately comment or reply. You can further sell the services you intended to on further updates using the same hash tag or question.
The good part about being interactive is that it makes you dynamic and responsive to specific answers. There might be replies that would need a response. You have to be professional and also endeavour to sound as friendly as possible too. If there are loyal followers, you can also give them a shout out once in a while. This gives people the idea that you value your audience and they will quickly join the followership.
Creating Updates to fit the Popular Social Media Platforms
Facebook is pretty much the most popular social media site in the world. With over 2 billion profiles, there are different ways to ensure that your posts reach the target audience and delivers the intended message. For a site that started off as a place to keep in touch with old friends, you should keep in mind that coming with a friendly approach will make you sound less promotional. That will make people ease up to the brand you’re promoting. The fact that facebook allows you post over 60,000 characters per post, doesn’t mean you should. Except the idea for what you’re writing about requires such lengthy text.
Facebook updates have a “read more” button just after a few hundred characters. Endeavor to stay within that. There are readers with short attention span who just want to find information after the first few sentences. Hit your bullet points from the beginning. Furthermore, images also guarantees a reaction from facebookers. Make sure you shorten links with “bit.ly” or “fb” short links. Try as much as you can to reply comments if need be. The best time to update a Facebook profile is between 8am-10am and 6pm-8pm.
In the past, it was almost difficult promoting a brand or a product on twitter. Thus is because of the 140 character limit. How much can one actually say in 40 words. But since the increase to 280, it’s a lot easy to create marketing content that calls the readers to act. Not only that, you can make your tweets run on a thread by replying to the first tweet. When people retweet and need to see more, they won’t have to go on your timeline to search. Twitter also shortens links when you post a URL or even a video. When you need to quote a tweet, it doesn’t copy the message you are quoting anymore. You can simply write above it and still retain the 280 characters to say what you need to. Since retweets are seen as validation, ensure that you only retweet legit tweets.
Make use of hash tags. Twitter is probably the inventors of hash tags. It keeps followers talking and other people can also weigh into the topic. This can boost your conversion rate and also help your brand or the one you’re promoting to gain some online presence.
Arguably the most popular photo and video sharing App, Instagram let’s you communicate with followers using visuals. In as much as you can write the message you wish to pass across underneath the visual, the content of the image or video is what attracts the follower. Ensure that the visuals are professionally edited to appear aesthetically pleasing. Let the caption compels the viewer to comment. You can also use hash tags to engage a wider audience. You can also repost certain updates that promotes the brand. The app also has filters that also allow you edit pictures and videos before posting.
Pinterest is one platform that deals on strictly photos. A survey showed that people on this site tend to share more photos that do not have a human face. You should endeavour to also use lots of colourful images – since you are looking to appeal to the eyes of the audience. Bright colours get 2 times more repins than dull ones. It’s best not to use horizontal images as vertical photos get more amount of likes and reactions.
This is a platform with professionals who show attention to updates that appear to either meet their business or corporate needs. It’s filled with people who are always busy and therefore seek information in the shortest form possible. There’s a character limit of 700. But it’s ideal to keep your updates within 100-150 characters.
6. Google Plus
You should endeavour to involve yourself in the hottest topics making rounds and tag brands you are promoting. Hash tags also play a major role in making your update more interactive. Use images to make your post more unique and appealing. Join communities where you can engage people in meaningful conversations that cut across different aspects of your niche or the sector of the brand you are advertising.
At the end of the day, what matters is that you are reaching out to more people on social media using bullet points that fit into a character limit.