Express Writers is a New Orleans based copywriting service established in 2011 with the purpose to deliver great web content to customers. Clients include top-level local and global brands, from startups, tech companies, travel agencies law firms and many others. They have completed thousands of projects for many clients, most of whom have become loyal customers.
The goal at Express Writers is to create quality web copy for every aspect of a client’s content marketing campaign. Some of the services on offer include designing eBooks, posting content for daily blogs, web copy and more.
Express Writers have writers in every niche from law, healthcare and natural healing. They go beyond writing to create useful infographics in partnership with social media experts.
Who is the CEO of Express Writers?
CEO, Julia McCoy (a content marketer and Amazon bestselling author of the book, ‘So you think you can write?’), founded the company and hosts The Write Podcast. She was one of the top content marketers in 2016 and an accomplished freelance writer prior to starting her own brand. She set up Express Writers to find the best writers who shared her passion for intelligent content. She has since gathered a group of over 60 writers under her tutelage, most of whom she has personally trained.
How do Express Writers guarantee customer satisfaction?
On their website, Express Writers report a success rate of 98% from thousands of happy clients. They guarantee customer satisfaction by filtering thousands of applications from writers to handpick only the best writers, experts and strategists who can take on any size of work and deliver perfection. For every project, this is what they offer:
- Fixed price to ensure transparency in pricing and work completed
- Match projects to writers well versed in the client’s niche
- Copywriting from professionally trained writers in the US
- Proofreading by digital marketing focused editors
- Manage your social media presence by posting daily content to your blog and creating professional brand descriptions on your social media pages
- Two free revision sessions for every project to ensure content is perfect and the client is satisfied with the output
What is the copywriting process at Express Writers?
- Sign up and add services to your cart or ask someone at Express Writers to load your cart for you
- Review the services you’ve ordered and checkout with a credit card or PayPal
- Fill out the project details, either through spreadsheet, upload bulk files or use the product form after purchase
- Content is assigned to a writer within your niche
- Writer creates content and editorial staff reviews using Express Writers five-point quality process
- Additional creation based on your purchases
- Content is uploaded to your order for review
What type of copywriting services do Express Writers offer?
E-books – Express writers provide copywriting and original illustration designs for clients using Hubspot stylistic formatting and Adobe InDesign, to create copy.
Blogs – Express Writers craft and submit blog posts on behalf of the client. The idea is to create content that engages the client, improves site ranking and enriches the overall quality of the website.
Email sequences – Express Writers strategise on the best email content that promotes the brand’s message to their target audience and urges visitors to take action, using email marketing writers.
Press releases – A press release from Express Writers is written to boost your online presence and reputation.
Product descriptions – Express Writers design high-quality product descriptions optimised for SEO and desirable to your target audience. They have a team of e-commerce writers that create bespoke content using simple grammar that readers understand.
Ad copywriting – Express Writers formulates gripping social media ads to grab the reader’s attention and increase conversion. The content is advertised as professional and is ideal for Pay-Per-Click Ads or Ads on social media platforms.
Content planning – Clients who need help with content for content marketing strategy can use the consultation services at Express Writers. They utilise top performing ideas, topics and keywords to design web content for blogs and websites.
Which copywriters will handle my project?
Julia, CEO of Express Writers, claims to personally oversee the recruitment process to ensure the writers she picks to write content for clients are hardworking, ready to learn and have a natural passion for writing. Only 2% of applicants make it past the test stage and successful applicants always undergo regular training to update them on current practices that optimise every piece of content for the client.
Writers who want to work with Express Writers submit an application with a resume, samples of work and personal information. If your work is up to standard, you will take some tests that determine your writing, grammar and SEO proficiency. The screening process includes background verification and skill testing, to handpick only the best.
How much does Express Writers copywriting cost?
There are three levels of content at Express Writers, which includes:
General content: Ideal for clients who require lightweight pieces on social media, newsletters or blogs, to keep followers engaged in your brand. It doesn’t require heavy research, but is focused on SEO-rich content.
Expert content: Expert copy shows the client has some knowledge about the content niche and is geared towards improving page ranking.
Authority content: For clients who require share-worthy content from the best writers. You can view the full prices on Express Writers website.
Express Writers reviews
There are 28 reviews on Facebook; 26 of which are 5-star, while two are 1-star. Most clients say they had a positive customer service and the content they received was excellent. On BBB Business Profile, there are six positive reviews, with a composite score of 2.32 out of 5. However, there were two disputes raised on the website, both of which have not yet been fully resolved.