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Keyword Stuffing OUT; Page Relevance to User Intent IN

October 30th, 2017

Whenever users type in queries on a search bar, they are simply looking for answers or solutions not keywords. Although, keywords play a major role in the Search Engine Optimisation (SEO) of a page, internet users don’t really follow that guideline when navigating online to look for information. This is what is called the User […]

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Triple Your Clicks from Search Engines with These Killer Title Tips

October 17th, 2017

Writing great titles will make people click your content, read longer and share even without reading the entire thing. They can make or break your content, give you an edge and inspire people to respond to your copy. Your headline is the first thing that shows up when people look browse through the search engines […]

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Developing a Strategic Plan to Get More Business Reviews Online

October 16th, 2017

Every business owner knows that online customer reviews are very influential. With people sharing their user experience from Yelp to Google Review, Trustpilot to Angie’s List, the sales fortunes of business are now largely impacted by the views of past customers. For every kind of business, online reputation is key to success. And a major […]

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15 of the Best Research Tools to Use When Writing Blog Articles

October 13th, 2017

Starting a blog is like investing in a business. The same way you employ personnel, purchase furniture and pay for rent or buy an office space, is same way you should invest in the right tools for your blog. The more effort, time and money you invest determines if your site will bring you the […]

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Keeping Compliant With Google Panda

October 12th, 2017

The introduction of the Panda algorithm has been seen as a positive change for some sites and negative for others. If a site has low-quality articles, published purely for search engine ranking purposes, then Panda is going to present a problem. However, whilst Panda has been highly effective at identifying higher quality sites and rankings, it […]

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35 Killer Tips to Make Your Press Releases Powerful

October 11th, 2017

The press release is still as relevant and powerful in this age of social media as it was when we only relied on the traditional media to get information. Among other essential qualities, a killer press release must be punchy and compelling and provide important and newsy details about your product release, event announcement, or […]

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Smash Your Ecommerce Sales Targets with These 25 Product Copy Tips

October 10th, 2017

What can be so difficult about writing a product description anyway? Sure, writing a product description is easy, one that won’t sell, that is. Writing product copy that sells, on the other hand, is serious business and requires that you do your homework. Often, people forget that a product description is a sales tool and […]

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25 Tips to Make Your SEO Copywriting More Effective

October 9th, 2017

SEO is perhaps the single most used word in the online marketing world over the last couple of years. It is now common knowledge that any online business that is serious about making more conversions must be able to produce good copy for their landing pages, as well as their blog posts. Copywriting that is […]

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Clear call to Action

40 of the best calls to action to use on your landing pages

October 6th, 2017

What is a Call to Action? A Call to Action (CTA) is a line of text or an image or link on your ad or landing page that urges your customers, visitors and leads to take a particular action on your website. When a website wants to tell you what they want from you at […]

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30 tips that are proven to improve your website conversions

October 5th, 2017

Traffic generation is what you get; conversion optimization is what you do with all that traffic, which is significantly more important because that’s’ how you turn your website into a source of income. We’ve pooled together a list of tips to help you transform your site visitors into buying customers. Easy to use interface This […]

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The 20 Biggest Content Mistakes That Websites Make

October 3rd, 2017

A website puts the most powerful tool for communication right at your fingertips. Whether your website is career related, for ecommerce, blogging or any other reason, you have the unique opportunity to connect with the world and have your own say. How you go about saying what you want to however, is the main concern […]

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25 ways to get ideas for your content marketing article

October 2nd, 2017

A fantastic idea is at the heart of any content campaign or project. The buzz around an article sustains you through the long hike of creation and gets your target audience to keep sharing your content. Putting effort into a bad idea is a waste of resources and can lead to high bounce rate, loss […]

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15 Copywriting Tips Straight from Rankbrain

September 29th, 2017

  Every year, Google makes hundreds of updates to its various algorithms; either to enhance the ranking software, penalize sites with erring backlinks and generally improve user search experience. Some of these updates are announced ahead of time, while others fly under the radar- like an impromptu audit. Whichever it is, many sites usually end […]

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25 of the most common grammatical errors even professional writers make

September 26th, 2017

There is a general perception that professional writers have it all figured out where perfect grammar is concerned, truth is writers make mistakes and as much as they try to avoid them, it still pops up in their work. Writers need to remember that they are humans too and their passion for writing doesn’t make […]

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6 Different Types of Press Release and How They Work

September 26th, 2017

The word ‘press release’ often suggests images of politicians, or celebrities or corporate CEOs addressing a group of journalists about some concerning issue. But a press conference is only the face-to-face communication part of it. Press releases also take form of a written communication, which is the focus of this article. If you run a […]

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Is the Press Your Friend or Foe?

September 25th, 2017

Sometimes journalists, editors, television personalities, and radio DJs may seem like intimidating individuals, especially when you’re approaching them to help you promote your business. When you’re looking for their help you want to do all that you can to build a lasting relationship with one or more media contacts. This is the basis of media […]

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Website Redesign: 6 Ways to Nail It This Time

September 19th, 2017

A successful website redesign will have a positive and significant impact on the online brand of a company and on its bottom line. After all, you’re getting a fresh online presence, a sleeker user interface, and a website that is a lot more attractive than the competition’s. Redesigning a website does not necessarily mean changing […]

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Are Your Product Descriptions Doing Your Products Justice?

September 12th, 2017

When you’re ready to open an online shop, you first start by gathering all of the products that you want to sell. This includes categorising your entire inventory and organising your website in the same fashion that a brick and mortar shop would design the exterior and interior of their space. You’ll then begin to […]

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website copy

Planning the Content for Your New Website

August 12th, 2017

When you start a new website for your business, you’ll need to have a good amount of content on it before it goes live. There is a lot to consider when creating content for a new website. You have to think about the purpose of your site, what you want to showcase, what kind of […]

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