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happy website visitors, website visitor attention

How Long Have You Got? The Science of Website Visitor Attention

December 12th, 2017

Is Your Page Value-Based? Attracting visitors to your website can become a complex science, since bounce rates show that users frequently leave a web page after around 15 seconds. It’s no surprise, then, that researchers have concluded that sites which offer value-based pages have a better chance of capturing a viewer’s attention. It’s Not What […]

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Target Audience

Understanding Your Target Audience for Content Marketing

December 11th, 2017

When preparing a Content Marketing strategy, it is important to know who you are writing for. A plan without a distinctive target group could lead to the failure of your online marketing objectives. Target audience analysis is therefore a core part of any marketing strategy. If you don’t know your audience, how will you know […]

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Brand Story telling

Brand Storytelling: The 7 Story Archetypes and How to Infuse Them into Your Content

December 8th, 2017

Have you often wondered why certain stories appear similar? It is because they are created from one of the seven story archetypes. In his book ‘The 7 Basic Plots’, Christopher Booker describes the common plots associated with storytelling and how authors have used them to hold their readers spellbound throughout history. In marketing, advertisers and […]

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Portfolio

Creating a Knockout Portfolio – 10 Smart Tips

December 7th, 2017

If you’re planning to excel as a copywriter in the modern world, you need a superb portfolio. This is where you can give people – particularly prospective clients – a glimpse of your skills and talents and how you approach your work in general. Knowing that you’re subject to scrutiny and other forms of assessment […]

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Niche marketing

Making a Difference in your Content Strategy, using Niche Marketing

December 6th, 2017

Put yourself in the shoes of your target consumer. It could be a ‘stay at home mother’ that barely has five minutes to search online for a specific product, before she has to hurry back to take care of her family. It might even be a busy career person, inundated with work calls, who barely […]

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Content Length

The Ideal Length of Content: Long or Short?

December 5th, 2017

The debate for the ideal length of content has taken centre stage for a while now, and there’s no indication that it will leave the limelight any time soon. Writers and Content Marketers have been knocking their heads together on the length of their posts and tend to focus mainly on whether to make a […]

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Emotional Connection

How to Create Emotional Connections with Your Reader through Content Writing

December 4th, 2017

The stronger the emotional connection between your content and your audience, the higher the possibility of them staying loyal to your brand and even becoming staunch advocates of your company. Whatever the aim with content writing – whether you want to inspire, engage or boost audience staying power – investing in creating a deep emotional […]

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Maximising Return On Investments

Boosting Your ROI with Effective CRO

December 1st, 2017

Search Engine Optimisation is an integral part of any online marketing campaign. Yet as important as it is, it still serves as a means to an end. There’s a reason for SEO, which is to drive customers to a website, but not just to leave them there without a purpose. They are funneled there to […]

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become more interesting on social media

How to Become more Interesting on Social Media with the Right Type of Copy

November 30th, 2017

Social media is a great platform on which to showcase your brand and all the amazing things it has to offer. However, this is only possible if you go about using social media the right way, using the right copywriters. Facebook currently has over two billion active users, which makes it the most popular social […]

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Content Writer vs. Copywriter

Content Writer vs. Copywriter – What does Each have to Offer?

November 29th, 2017

Many people look for the services of a copywriter, when what they actually need is a content writer and vice versa. This is probably because they often mistake one for the other, but this post is about to clear that up. What differentiates a content writer from a copywriter is actually quite subtle and an […]

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Selecting the right Copywriter

How to Avoid Picking the Wrong Copywriter for your Project

November 27th, 2017

The right copywriter can turn your online or offline marketing campaign into a huge success, while the wrong one can cost you more time, more money and still leave you with unsatisfactory results. After reading this post however, you’ll be better placed to untangle the wheat from the chaff when it comes to quality copywriters. […]

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A post gone viral

12 Easy Steps to Making Your Blog Posts go Viral

November 24th, 2017

First of all, think about the joy that comes with knowing that your blog post is the most talked about on social media, other blogs and even in people’s everyday conversations. After you might have spent hours or even days writing a great article, you would expect that lots of internet users will read and […]

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Email marketing

Email Copy Tips for Better B2C Conversions in 2018

November 23rd, 2017

In the current digital space, the importance of brevity has been lost on many businesses aiming to improve their bottom line, as they try to fit in as many words as possible into their marketing copy. This is especially true for marketing emails. However, it is important to note that the average individual is inundated […]

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Authority Writing on Websites

25 of The Most Common Copywriting Mistakes on Websites

November 12th, 2017

        1. Overusing Adverbs and Adjectives Think about which sentence is more effective: “This product is effective and gets the job done” or “This really great product is very effective and really gets the job done super well.” Not only do the extra adverbs and adjectives fail to make the product seem any better, […]

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Dailypost.co.uk logo

Why Daily Posts is a Different type of Copywriting Agency

November 9th, 2017

Digital copywriting has gone from just creating content with keywords that can help boost the search rankings of a particular website, to carving out its own niche in the business economy. These days, brands, corporate bodies and individuals outsource their projects to writing agencies to provide resources that will be helpful to their clients or […]

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Content Duplicate

What exactly has Google said about Duplicate Content?

November 8th, 2017

The issue of duplicate content has continually been a topic of discussion among SEO content writers While some pose it as a myth, others maintain its significance to search rankings. Today, the question is, “What exactly is the deal with Google and duplicate content?” We are happy to say that in this post, we will […]

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A woman examining shoe

The psychology of writing great product descriptions

November 7th, 2017

A common mistake among copywriters (even professionals) is writing product descriptions that simply describe. This is wrong because the aim of product description is to sell your products not label the features. The best e-commerce product descriptions leave an impression at first glance and instantly communicates the benefit of the product instantly. An excellent product […]

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Laptop displaying content on the screen

What does SEO Copywriting mean in 2017?

November 6th, 2017

The content of your web page goes a long way in driving traffic to the entire site, and this is one of the signals used by Google in ranking websites in its earch results. In as much as some content don’t actually look great at first glance, Search Engine Optimization (SEO) copywriting can actually make […]

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Happy young woman

25 reasons it’s best to find a copywriter with Daily Posts

November 3rd, 2017

Most people can write but few can carve enticing content that holds the reader’s attention past the first paragraph. While an attractive website is essential to its digital marketing success, top quality web copies is more important than appearance. You need to find a copywriter that writes engaging copies to drive traffic and convert customers. […]

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