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Case study image

Why you Need a Killer Case Study and 10 Tips to Create one

January 16th, 2018

There are many ways to secure the trust of potential customers and one effective means is a case study. Demonstrating your ability to deliver on the promises of your products and services is a potent way to make a pitch for their patronage. And there’s no better way to do this than let them know […]

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sports

All You Need to Know About Sports Writing

January 15th, 2018

You must have heard about SEO writing, technical writing, medical writing and other types of digital copywriting. But sports writing is one aspect that hasn’t been harnessed enough. The good part about it is that you don’t have to use lots of vocabulary and technical terms. You just have to understand the particular sport you’re […]

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tips

The 11 Professional Copywriting Tips and Tricks You Must Use

January 14th, 2018

First, the good news. Great copywriting is within your reach. However, with the consistent demand for more quality content and the ever-increasing need for effective copywriting, producing high-quality copy is tough. Individuals and businesses need copy that will both attract visitors and convert them to leads and customers. Therefore, it’s time to take your copywriting […]

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Conversion Rate Optimisation

Definitive ways to Improve Conversion Rates in the use of Language

January 14th, 2018

It’s a well-known fact that the higher the conversion rates, the better the profits. Having a high conversion is a solid indicator that you are hitting the right buttons and reaching the right targets. It also gives you confirmation of the fact that you’re using the right the right strategy. You can proudly state that […]

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content marketing

Is it Possible to Remove Blogging from a Content Marketing Strategy?

January 13th, 2018

Content marketing is pretty much the most utilised marketing style right now. It has proven its mettle in many ways. It is a potent driver of organic traffic, and good way to maintain your brand online presence. The saying “content is king” is as true as it is cliché. You cannot get an optimal SEO […]

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Must have

15 Skills Every Writer Must Have

January 12th, 2018

Being a writer is way beyond just putting pen to paper on how you feel or ideas that roll of your mind. It’s important to acquire or develop certain skills to enable you create content with ease. You must not be a digital marketer to know what will sell in the market, you just have […]

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social media

How to Create the Right Social Media Marketing Update

January 11th, 2018

When creating updates, posts, or tweets for social media, every  brand would want content that compels their target audience to take immediate action. As a copywriter, it’s your duty to make sure that what is posted delivers it’s intended message – regardless of how short it is. To make more people want to follow and […]

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b2c

Boost B2C Website Content with These 6 Effective Methods

January 10th, 2018

Any business needs a website to instantly provide visitors and potential customers with relevant information. Such website must provide engaging content that gears them to take action and possibly turn them into paying customers and clients. Therefore, when creating content for B2C websites, writers need to have certain key points in mind: the driving motivations […]

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Create content

How to Create Unique Content

January 9th, 2018

Writing a post for a blog, landing page for a website or just creating content for a particular product or service, you have to put in all effort to make sure it speaks to the target audience. Its not as easy as writing an essay about your favorite travel destination – or maybe it is. […]

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Top SEO Techniques for 2018

Top SEO Techniques to Adopt in 2018

January 4th, 2018

The world of SEO is ever evolving as almost every year brings about new changes in the trends and strategies used in the industry. As 2017 draws to a closed and we prepare to welcome 2018, it is important that we understand that for the New Year, we will need to say goodbye to few […]

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Pitfalls to avoid when writing an E-book

10 Pitfalls to Avoid when Writing an E-book for your Digital Strategy

December 19th, 2017

Writing a quality E-book is a task that requires planning, technique and efficiency. If you’ve never done it before, it might seem overwhelming. However, if you keep reading and collecting relevant information, an E-book could become the winning formula for your digital marketing strategy. With the rise of tablets and e-readers, more people are reading […]

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Highly Effective Landing Pages

15 Tips and Tricks for Creating a Highly Effective Landing Page

December 18th, 2017

A website without a good landing page is like playing soccer without a pair of boots. You might be able to run around, but you can’t score! Your pages are optimised, traffic is amazing and you’re generating organic search, yet the numbers are stagnant. The reason why people are visiting your site, but not taking […]

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Using Content Marketing to Build Brand Loyalty

Foolproof Methods of Using Content Marketing to Build Brand Loyalty

December 15th, 2017

The beauty of Content Marketing is that it can be used to achieve so many goals at the same time, without depreciating any particular objective. You can use it to get your products and services out there, while also using it to build genuine trust and loyalty among customers. The process of creating and marketing […]

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Social Media Marketing tactics to boost conversion

15 Social Media Marketing Tactics to Boost Conversion

December 14th, 2017

Social media marketing is a solid way to generate new leads and increase ROI. Data from Shareaholic shows that social media contributes 31.24% of referral traffic, making it the top driver. The question most brands are trying to answer is – How to increase conversion rate on Social Media while keeping followers engaged. Social media […]

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Effective Ways to Create Written Content That Generates Leads

9 Effective Ways to Create Written Content That Generates Leads

December 13th, 2017

There are a number of benefits involved when creating written content aimed at generating leads. You’ll increase traffic, significantly influence your bottom-line and generally be better poised to harness the power of your blog or website. Generating leads is similar to fishing alongside thousands of other people, hoping to reel in a profitable catch. You […]

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happy website visitors, website visitor attention

How Long Have You Got? The Science of Website Visitor Attention

December 12th, 2017

Is Your Page Value-Based? Attracting visitors to your website can become a complex science, since bounce rates show that users frequently leave a web page after around 15 seconds. It’s no surprise, then, that researchers have concluded that sites which offer value-based pages have a better chance of capturing a viewer’s attention. It’s Not What […]

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Target Audience

Understanding Your Target Audience for Content Marketing

December 11th, 2017

When preparing a Content Marketing strategy, it is important to know who you are writing for. A plan without a distinctive target group could lead to the failure of your online marketing objectives. Target audience analysis is therefore a core part of any marketing strategy. If you don’t know your audience, how will you know […]

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Brand Story telling

Brand Storytelling: The 7 Story Archetypes and How to Infuse Them into Your Content

December 8th, 2017

Have you often wondered why certain stories appear similar? It is because they are created from one of the seven story archetypes. In his book ‘The 7 Basic Plots’, Christopher Booker describes the common plots associated with storytelling and how authors have used them to hold their readers spellbound throughout history. In marketing, advertisers and […]

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Portfolio

Creating a Knockout Portfolio – 10 Smart Tips

December 7th, 2017

If you’re planning to excel as a copywriter in the modern world, you need a superb portfolio. This is where you can give people – particularly prospective clients – a glimpse of your skills and talents and how you approach your work in general. Knowing that you’re subject to scrutiny and other forms of assessment […]

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Niche marketing

Making a Difference in your Content Strategy, using Niche Marketing

December 6th, 2017

Put yourself in the shoes of your target consumer. It could be a ‘stay at home mother’ that barely has five minutes to search online for a specific product, before she has to hurry back to take care of her family. It might even be a busy career person, inundated with work calls, who barely […]

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