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Freelance Web Writer

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What is web writing?

Web writing is simply writing contents for websites. You can either work as a salaried web content writer or work as a freelance content writer. Web contents can take different forms including blog posts, eBooks, white papers, videos content, Infographics, case studies, checklists, interviews or social media posts.

Who is a freelance web writer?

A freelance content writer is a writer who provides writing services or content for companies or organizations without an exclusive contract. Freelance web writers may write advertorials, create copy for products, ghostwrite correspondence, and write articles or more.

Freelance web writing can be done on a part-time basis, which will serve as extra spending morning since you have the time to be gainfully employed in another company. It can also be a full-time job, which gives you the added advantage of working “9-to-5”, which most people crave.

There is no yardstick to determine which is better. You will have to decide which is most suitable for you and stick with it.

What skills do you need as a freelance content writer?

You do not necessarily have to have a sterling degree in language and literature, but you must possess an excellent communication skill to understand the needs of your clients and also to make your content understandable. One thing that is certain is, if you write often you’ll gain more experience on the job and become a better writer.

You must also have an excellent ability to carry out research. If you want your articles or online posts to rank high on search engines like Google, then your content must be totally ‘skyscrapped’. Skyscraping involves finding top search results on Google or on social media platforms like Twitter, Instagram and Facebook and creating something better by strategically infusing its top links and entities. Other skills include but not limited to:

  • Impeccable ability to generate  and create content ideas
  • You must have a vast knowledge of the field you wish to write about
  • Having a good understanding of SEO
  • You must be able to write in a variety of tones and styles and on a number of topics.
  • Ability to produce quality contents and meet deadlines
  • Organizational and time management skills

The most essential pages your freelance web-writings website must have

What are the best tips for writing effective web content?

Avoid plagiarism

Resist the temptation to ‘copy and paste’ content from other websites, as this will result in your site being penalized, or totally removed. You can use plagiarism checker tools like SmallSeoTools or Grammerly to maintain content originality at all times.

Do not try to be clever, witty or creative

This is not your typical literature essay, where figures of speech or your language prowess hold a certain appeal. Most of your visitors don’t have the time of the day to sleep on your site, while there are other sites to be viewed.

  • Keep your text short, captivating and understandable.
  • Use simple sentences as much as possible.
  • Avoid passive sentences.
  • Do not repeat yourself ad nauseam.
  • Do not use run-on sentences or long walls of text
  • Avoid jargons and verbosity.

Don’t forget your target audience

You might have a vast knowledge on the topic you want to share, but keep in mind that you are not writing for yourself but a specific audience, who you want to keep coming back for more. Do not write for the sake of writing, have an audience in mind. Put your important information first. Arrange your sentences and points in such a way that people who view your page can get your points in a glance.

Make a visual impression

Make your webpage lively, but do not over clutter your page with unnecessary and unrelated items. Do not use images and videos you do not have a legal right to use. Using random photographs found on the net can result in a lawsuit.

  • Liven guest post pages with pictures, Memes, GIFs and videos.
  • Break your writings with headings and a long headline with a sub-headline.
  • Change paragraphs into bullet points.
  • Make use of all CAPS and bold texts where necessary to catch the attention of your audience.
  • Use highlights, italics, numbered lists, headers and different font sizes.

Use Call-To-Actions (CTAs)

Use Call-To-Actions to keep your visitors engaged as it is an important tool in converting visitors to potential clients. CAT is a link, button, image or some other graphics that invite site visitors to become customers or participants.

Review, Rewrite and Proofread your content

Your web content does not have to follow the traditional grammar rules, but it must be error-free. It is more essential to produce pieces that are fun to read, and captivating to web visitors, than a perfect grammatical article.

  • Check for missing information before uploading your content online.
  • Read the page out loud, to know if it is do-able.
  • Sometimes you may need to wait till the next day or a couple of hours to detect additional errors.

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