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Website Content to drive relevance

What is relevant content?

Relevant content is one which is useful, entertaining, informative and engaging to the web user and while different digital marketing experts may have varying understandings of it, these elements are consistent in all that it relevance. Search engines reward relevant content because they provide the best user experience. Therefore, relevant content marketing is at the heart of search engine optimization and customer retention.

However, there is no content that is universally relavent. It is basically audience-based. But that's a good thing because what you want is to rank for particular keywords and to reach particular target audience. To the user, what makes for relevant content is one which is connected with what's on his or her mind and which serves a particular purpose. But to a digital marketer aiming at ranking for the right web search queries, relevant content is more scientific than art. Content marketing industry is getting crowded and it will continue to do so. Relevant content marketing is the marketer's way of standing out of that crowd and knowing how to write website content to drive relevance is key to achieving your business marketing goals.

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How do I make my content more relavant?

Making your website content more relevant to your audience's needs is not so difficult. Here is how you do it.

Create a buyer persona

Relevant content is only whatever the target audience is. There is no static form of relevant content which is adaptable across all industries and from brand to brand. Therefore, a deep understanding of your customers and their needs is where you begin. Part of doing this is knowing what problems they are looking to solve, what they do, why they buy from you, and so on. Some of these data aren't useful in themselves, but when built up, they give you an idea of what they want and how you can provide them through the content you develop.

Identify the questions they're re asking

You will find your users asking questions on various platforms like Reddit, Quota, and so on. Content which focus around these questions and provide answers are what are referred to as relevant content. Therefore, the questions will provide you insight into the topics you should be writing on. While you are working on this, try also to understand user intent as it will be the basis of the keyword list you will make.

Create a list of keywords

You don't really need to go too deep here. Just the basic SEO with the right words to get the user to engage with your content. The basic keywords here should cover both what your business is about and what the user needs. Preferably, go for long-tail keywords as they will provide you with the best results.

Use related search terms

while Google's ability to understand search queries is getting better and better, including related search terms will make it easier for it and also improve on the user's experience, both of which are good for your search engine optimization.

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Why is it important to update website content?

While your content needs to be add value to a target audience to be seen as relevant, it might not always be relevant to that group all the time. Which is why it is not best practice to add a date focus on your content. However, updating your website content takes care of that. Updating your site content helps boost your search ranking because Google prioritizes that.

Generally, adding more information and relevant keyword is great ways to attract more visitors. The aim.of having a relevant website is to generate as much traffic and retain as much customers as possible through useful content. Constantly updating your content when needed will guarantee that and position you as an authority in your niche.

What does "sort by relevance" mean?

Different websites sort their content in different ways like most popular, recent posts, and so on. But one comment filter is "relevance". But even when sorting by " relevance" there is no single information that can be based on.. Some websites use the user's search history on the website to determine what is most relevant to them. Others judge by the amount of times a visitor used a particular keyword and clicked on a link from that keyword. Whichever it is, the goal is to provide the user first with contents they are likely to find the most useful.

What are the importance of high quality relevant content?

Content is important in digital marketing, but relevant content is king. For everyone involved: search engine, user, and the marketer, relavant content is very rewarding. A content that adds value to the user stands a better chance of being read especially when it comes with a killer headline. Internet users don't have patience to go through the entire content so they scan through it to know if it is relevant to their search query. Therefore, your content can't afford or be irrelevant.

Also, relevant content has a higher lifespan. Although, a content can have a short lifespan and still be great, generally, the ability to have your visitors coming back is an indication of usefulness. High level of usefulness shows your visitor you have something important to say. This will significantly increase your traffic and position you as an authority in your niche over time.

Creating content that add value to your audience and answer to their needs, it will be perceived as authentic. Ranging from the subject matter to the pointers given, relevant content helps the reader to believe, not only what they are reading, but in your brand.


Relevant content is the thing a web user finds compelling on your website. In fact, for every query, the user will quickly scan through search results to find out if they are relevant to his or her search. This points to what differentiates web marketers who are getting it right or wrong because relevance generally means being useful and adding value to a particular target audience.