Writing Agency

Digital copywriting has gone from just creating content with keywords that can help boost the search rankings of a particular website, to carving out its own niche in the business economy. These days, brands, corporate bodies and individuals outsource their projects to writing agencies to provide resources that will be helpful to their clients or customers. But only a handful of agencies can actually deliver your projects in a matter of days, and one of them is Daily Posts.

As one of UK’s leading copywriting agency, they have not only provided content for clients promptly, but have also transcended from a physical office to a virtual office. Due the advancements in technology today, most organizations don’t spend time looking to buy an office space or paying rent for a physical office space. These monies are being saved and then used to pay good salaries that will boost employees’ performance, upgrade the virtual office to make it easy for employees to use and further train workers from time to time. These are some of the efforts Daily Posts made that put them on the world map as a unique copywriting agency.

Here are some of the benefits their writers enjoy while working in the virtual office, and some reasons that have made clients and critics alike tout them as a unique and different copywriting agency.

The Online Office

A young woman working remotely from home

One of the main reasons why Daily Posts is a different kind of copywriting agency is because they actually hire workers from different parts of the world who report to their bespoke virtual office to work on projects and further undergo much needed trainings. Clients on the other hand, can as well sign up and get their jobs done within the stipulated period filled in their brief form.

Talking about brief form, when a client signs up and asks for content to be delivered, they fill a brief form and provide all the needed information about what type of content they want and how they want it to look. Writers further work according to what’s on that form, proof read and submit without probably writing on a note book and then going to submit at a physical office.

Furthermore, a large copywriting agency like Daily Posts has employees working from home. Therefore, there’s no need paying for a receptionist to answer calls in every country where it has workers. There’s also no need gathering staff in a central location for meetings, new staff trainings, messages and other activities when the virtual office actually has a “meeting room” where everyone can convene and interact.

In as much as a company is based online, a physical address adds some kind of legitimacy to the brand, and clients who feel the need to have a physical meeting can as well book one and discuss terms of contracts.

Being Eco-friendly

Companies also need to consider the environment when renting spaces. A physical space means there would be waste produced on a daily basis. But with a virtual office, you tend to reduce the impact that waste pollution will have on your surroundings.

The fact that there should be an office space to add to a brand’s legitimacy doesn’t mean it should be crowded. Free up the physical space while maintaining your staff strength and saving cost of running utilities in your office(s).

Employees are Less Stressed

When salaries are paid, workers are meant to make good use of it for their personal growth and to solve financial issues. For a physical office, employees spend a large portion of their earnings commuting to and from work every day – not forgetting how tiring it can get. But with a virtual office, staff won’t worry about spending time and money that they can put into other beneficial uses. Employees are also less distracted when working from home, as this improves their productivity and makes their working schedule much more flexible.

Asides commuting and the stress that comes with it, preparing yourself for the work week (getting new professional clothings, grooming, gasoline for your car, taxi fares, accessories, shoes, purchasing  makeup, doing laundry and so on) can take hours and a chunk out of your wallet. But with a Daily Posts virtual office for example, writers can even work on projects and submit while still in bed. This saves the employee money and also the employer.

Employing More Copywriters and Experienced Content Managers

A physical office space can only accommodate a particular number of employees at a time. This also has a way of limiting the strength and growth of the company. It applies to copywriting agencies as well. Daily Posts for example, has a robust team of well trained writers, editors and experienced content managers who are always available to provide services to existing and prospective clients. A typical office space would have limited them to just a handful of staff at a time and they might end up not hiring the best hands in the industry as they have now.

Work-life Balance

One of the best ways for employees (especially writers and content managers because it involves mental creativity) to put in their best into what they do is to have a work-life balance. Working remotely gives you the freedom to manage family, work, career and other areas of your life, without the stress that comes from sitting in a typical office environment. This is because after working long hours daily at the physical office, you’re likely not to be interested in anything else.

Happy family dining

On the other hand, new staff won’t have to worry about relocating because they have gotten a job in a different location. Companies as well won’t need to start buying office equipment to run its new branch office.

Business Growth and More

Many copywriting agencies can only take a particular number of projects at a time due to their limited staff strength and equipment. Operating from a physical office also means that they can only develop at a given pace. This has a way of hindering business growth. But with a virtual office, it’s easy to expand beyond the coast of your physical location. You can as well hire writers from around the world who can provide content that best suits their region and beyond.

Finally, Daily Posts is also different because clients can easily access their products, get feedbacks and delivery, book meetings, fill brief forms that explains what they need in their projects and also contact the agency from any part of the world. This goes to show that a virtual office is both beneficial to both the company, employees and clients.

 

 

Office Lighting

The importance of office lighting

Lighting has a significant effect on people’s state of mind and output. Since we spend most of our days
at work, it is important that we have just the right amount and intensity of light to perform at peak levels.

In addition to the known aesthetics benefits of good lighting in the office, it is also of necessity to big offices such as Daily Posts UK in improving general staff health and creativity at work.

Unfortunately, most employers tend to place so much emphasis on other workplace issues such as ergonomics and break time, and give less focus to quality lighting, which can positively or negatively affect employees.

The quality of the artificial lighting in place in the office is one of the key determinants of output level at work. According to scientific studies, the eye makes up 80% of our sensory input at work. Therefore, we simply cannot compromise our vision when considering energy efficiency options.

One research made by the American Society of Interior Design showed that 68% of workers are dissatisfied with the quality of lighting in their offices.

So, how do big and modern offices create the right lighting situation for optimal work efficiency and to encourage workers to think, create and collaborate better?

Poor or harsh lighting in the workplace: The main culprits

The two most workplace lighting problems are lighting systems that are either too harsh or too dim.

Dim lights can harm productivity in a lot of ways. It strains the eyes, which can lead to headaches. It forces the eye to work harder and can also cause drowsiness, loss of focus which ultimately leads to dwindling motivation levels.

Harsh lighting such as the ones provided by standard flourescent bulbs also has negative impacts on amount and quality of output in the workplace. It has been known to cause eye strains and trigger migraine headaches; and as well can defocus the eye.

Having said that, there’s really no one size fits all in proper workplace lighting. Employers, interior designers and lighting companies need to consider the category of work and professionals that will be working in a specific area before deciding the amount and intensity of lighting required for that space.

So, although bright lights are distracting, if it is in the right amount and intensity level, it help to improving productivity.

Also, generally, dim light causes a strain to the eye, but there are a few exceptions. According to the Journal of Environmental Psychology, in certain situations, soft lights can help boost creativity and analytical thinking.

Natural and Energy-Saving Lighting as a Superior Alternative

The best alternative to dim and harsh lightings systems in the workplace is natural lighting itself. According to the result of a workplace research published in ‘The Responsible Workplace,’ natural lighting from the window boosts people’s satisfaction level with a building.

While letting in natural lighting is not always practicable, particularly in a big and modern office environment, the closest to natural lighting is energy efficient and LED lighting which can save your company up to 75% in energy usage. They can also replace most fixtures, and, in terms of real costs, can save up to $200 per bulb over time.

Natural lighting, or its artificial substitute such as LED lighting, have been proven to shoot up positive moods, performance and creativity levels in the workplace, with less absenteeism, fewer illnesses, and certainly happier workers.

 

 

Ancient writing, a quill and a book

The use of the written word as a form of communication is something we take for granted, and like everything else it has come a long way from the days of hieroglyphics and cave painting. Think of the voice-initiated typing programs of today, in which people can express thoughts in type form without even lifting a finger, for example.

With writing, innovations may come and go, but the essence is still there. The written form offers humans the ability to communicate with others and express themselves in a permanent way.  Together we will look at the development of various scripts, or systems of writing, over the years and how the printing press revolutionized written communication forever. More importantly, we can trace back all the innovations we experience today on our laptops, home computers, tablets and phones to the evolution of the written word.

The written word completely changed the way humans communicate. Without written communication, we simply wouldn’t be as connected as we are today.

Ancient Beginnings

During the 3rd Millennium BC or the Bronze Age, the Sumerians and the Egyptians, separately developed the first known forms of written communication.

Writing on bone and ivory tablets required brevity, so these cultures created pictographs, which are small images used in a literal way to depict what is being communicated. With the vastness of things that humans need to communicate, this process naturally had its downfalls. What about concepts like God? Or hunger? Or love?

The need to depict the figurative concepts caused these ancient cultures to develop a process in which they would combine the literal pictures to create concepts, often through the use of puns, or create a combination of pictures in a rudimentary form… Similar to Pictionary. For instance, a picture of three wavy lines (or river) would be combined with an image of man to indicate “thirst.”

The Sumerians: The First Accountants

Ancient Sumerians in Mesopotamia, Persia and Ugarit created their first script for rudimentary accounting – this was called “cuneiform”. In the late 4th millennium BC, a basic version of this style began to form. Temple chiefs were referred to as “sangu” which roughly translates to the modern word “accountant.” These chiefs were charged with the task of keeping track of the temples’ possessions, including animals and precious items. A picture representing an item, like an animal, was drawn on clay tablets with an indication made of how many there were, using specific marks.  The clay was then baked in the sun, and used as an official document.

Egyptians: From Cave Walls to Papyrus

Meanwhile, the ancient Egyptians were scrolling hieroglyphs on cave walls in a more literal and pictographic form and with the advent of Papyrus, paper made from the Papyrus plant, they began to use writing for business as well. Unlike the Sumerians, the Egyptians used a reed pen to write on paper, so their writing was more fluid. The culture even defined different writing styles for religion, literature and business and for personal writings.

From Phonetics to Symbols

The moment when ancient script is said to have become modern is when the Phoenicians drifted away from the pictograph phonetic style, and moved toward a more symbolic alphabetic style in the 2nd Millennium BC.

This Semitic alphabet, developed in Phoenicia and Palestine, was a consonant based alphabet which is still used in Aramaic and Hebrew writings today.

In the 8th century BC, the Greeks added vowels to the Phoenician alphabet, to develop a 24-letter alphabet. However in 7th century BC, it was the Romans who in turn developed the Greek alphabet into Latin Script that spread across Europe, and is linked to today’s modern alphabet.  By the Middle Ages, the spread of Western Christianity took the Latin Script with it, and the alphabet spread across Europe. This alphabet is still the most commonly used form of language used to this day.

The Refinement of Paper to the Advent of Movable Type

In order to understand the significance of the typed word and the printing press, we must understand the development of paper. Before the advent of the movable type press by German Johannes Gutenberg in 1450, the Chinese developed and refined modern paper by using a process of wetting tree bark and smashing it in to cloth leaving only the fibres. They also developed block and clay printing and significantly affected the improvement of ink over the previous centuries. The introduction of paper to Europe, in the 12th century, made the innovation of Gutenberg’s press possible.

From Carolingian to Black Letter

Meanwhile, the evolution of the Latin Script began to make real progress between the 8th Century AD and the advent of the printing press in the Mid 15th Century AD.  Around the late 700s, the Carolingian script was created by Alcuin to write the the “Godesalc Evangelistary”, a book of gospels commissioned by Emperor Charlemagne.

After the Carolingian script, came the Black Letter script of the Middle Ages, which began development in the 11th Century AD, as a monotonous handwritten style produced for universities, and later became revolutionized with the advent of the printing press in the Mid 15th Century.

This type was dark and condensed in order to save space, as parchment was expensive at the time. Black Letter type is even used in the famous Gutenberg Bible, which was the first major book printed en masse, and began a new era of written word communication.

After the Press: A Whole New World

Over the next few centuries, the printing press eliminated the need for handwritten manuscripts and made mass production of reading material cheaper, though the problems with illiteracy among the poor were still all too real, which meant that the use of books was still only a pastime of the elite.

That changed in the early 16th century, when the idea arose to create pamphlets for the masses. These one-page pamphlets are the basis for the modern newspapers we know today. The greatest example of this is the Augustinian Friar Martin Luther’s 95 Theses, a document that listed his grievances with the Catholic Church. This was posted to the door of  the All Saints church in Wittenberg with the intention of allowing everyone, including the masses to read it.

The dawning of the age of the pamphlet began, allowing the masses to receive information more easily. People were now kept abreast of issues like the ongoing Thirty Years War that inflamed most of Europe and eventually laid to waste the last of the Holy Roman Empire. As a result of the wide release of pamphlets, illiteracy rates began to slowly fall among the poorer classes.

The Blossoming of a New Age

In Europe, the Renaissance and the Scientific Revolutions may not have existed or been as profound without the printing press. For the first time in history, people were exposed to new ideas that differed from the stiff religious dogma they were used to; with the mass production of the written word, ideas spread like wildfire.

The Renaissance, a growth of intellectual concern in literature and the resurgence of interest in all things Greek and Roman, began in the 14th Century and quickly flourished alongside the advent of the press until the 17th Century. There would be no record of Shakespeare’s writings or the work of Thomas More or Niccolò Machiavelli without the printing press; their masterpieces would have been lost.

The Scientific Revolution, which marked the emergence of the modern scientific method we use today, began at the tail-end of the Renaissance and was also more widespread due to the advantage of mass printing. Books on  mathematics, physics, biology, human anatomy, chemistry and advances in understanding the natural world were available to the public.

Scientists like Nicholaus Copernicus and Sir Isaac Newton would not have been able to share theories of a Sun-centred solar system and gravity during the early Modern Period without this technology. Though many of these free-thinkers faced heresy claims and were oppressed, the wide distribution of these ideas gave way to the ideas of democracy and free speech, which led to both the French and the American Revolutions in the late 17th Century.

The Newspaper Age Leads to Modern Times

In the 1800s, printing presses were now able to print on continuous rolls of paper, and in 1833 the first penny press American colonist Daniel Day’s ‘The New York Sun’, made it even easier and cheaper to disseminate ideas to the public.

European Newspapers had come a long way from the one-page broadsheets of the mid- 17th Century, as well, and the first full newspaper, ‘The London Times’ came around in the mid-1800s. The heyday of the daily affordable paper had begun, leaving people more informed with each day that passed.

From Typewriters to Social Media: The Next Frontier

In 1884, the machine driven Linotype was created, and the typewriter gave people the ability to write quickly and uniformly in their own homes.  These used the QWERTY keyboard system, still found on our laptops today, a uniform layout for keyboards using Latin script named after the top  five letters on the left-hand side of the board.

A century later, the computer and internet changed everything. Though early digital computers were in the works as early as 1939, the modern home computer we know today began in the late 1970s and early 1980s, with the Internet, also developed in the 1980s, becoming widely used in the late 1990s.

With the widespread use of the Internet and computers, today we have the ability to communicate with each other within seconds. It’s hard to avoid taking the ability to express ourselves in a uniform way for granted. From the beginnings of hieroglyphics on cave walls to the ability to communicate with others around the world in a split second, it’s safe to say the written word has come a long way. And with the changing face of how we communicate on social media, through shorthand and hashtags, the evolution continues.

05

Daily Posts operates with full-time staff rather than freelancers. We are building ourselves as an employer of the future – today. Developing a culture that supports the ethos of the company and activities of our workforce is no mean feat. James Cummings, CEO, explains how we have achieved our success and some of the challenges that we have faced along the way.

If you run a writing agency, marketing agency or just use writers as part of your business, then you will probably be aware of the challenges that arise when you need to get content fast – or of great quality – or both. At Daily Posts, we work hard on our recruitment and have put in place policies, procedures, and processes to facilitate recruitment and the management of writing professionals.

First of all, let us take a look at some of the challenges that we face on a day-to-day basis in our writing agency. We will then take a look at how our mission is tied in with overcoming obstacles along the way.

Some freelancers just do not care

When you start talking to freelancers about their work, some are full of passion for what they do. They work hard and enjoy their work.

On the other side of the freelancer coin, there are those that really don’t care. All they want is to get paid for their work and do the absolute minimum . Sure, these people will spend most of their time looking for work rather than getting repeat work, but that is what they are used to, and how they feel this game works.

Weeding out those with passion from those that really do not care is pretty easy if you know how. The problem comes when you are in a hurry for work and need to use someone new. It can either go swimmingly well or you can end up with no communication until after the deadline, or terrible quality content that is not worth the digital space it takes up.

Things come up from time to time

Freelancers are generally in their role for one of two reasons. The first is that they love the flexibility of freelance work and are able to earn well. The second is that their personal life is such that they are perhaps not able to take a job that involves a commute and standard full-time hours.

There are great freelancers in both categories, but sometimes things come up that get in the way of each, perhaps more so for the latter category.

When managing freelancers, you therefore have to prepare for all eventualities. This means ensuring you have an open and transparent relationship with them and keep the lines of communication open at all times. It’s important to know where you stand and are able to assign work elsewhere if need be.

You also  need to have a sweep-up team that can deal with any fall-outs. If you manage to get the work done when things go wrong, then you are on track to succeed in your business.

Learning and development

It can be incredibly difficult to train remote employees when dealing with the different types of content you need. The nuances of tone and style, linking and references, can take some getting used to.

At Daily Posts, we have a personal development plan and training system – enhanced by video tutorials and briefs – for all of our writers, whether full-time in-house or part-time freelancers. This enables us to ensure  staff are constantly being up-skilled at our expense, allowing them to feel they have a career route through the writing industry, even if they are only working a few hours each week.

I’ve heard many people say to me that investment in people is a waste of time, and that freelancers jump ship quicker than it takes for the money to hit their PayPal account after you have clicked ‘Send’.

This is most certainly not the case with our teams. We have found that investment in human capital means  we get returns in terms of loyalty, performance and development. We have seen a real culture of teamwork evolve through the virtual office that we have in place and the practices that we have established.

Technology driven, staff controlled

At Daily Posts, we have developed an online virtual office to drive the processes that are required in the fast-paced challenging environment in which we operate. We have done so to provide our staff with more control, rather than less.

For example, if an issue arises with one of our writers, they can request work be reassigned to another member of staff. One click of a button and they can get on with their life, safe in the knowledge that they aren’t letting anyone down. If something minor comes up, then they can even request an extension, enabling them to keep on top of their work, without their stress levels escalating.

The flow of work from clients to writers, to editors, to quality control, and back to the clients is a cycle which is designed to create the best possible content within a budget.

Our use of technology makes us more effective as a team and more happy, knowledgeable, skilled and creative as individuals.

Empowerment through creative communication

We really want to change the way that online writers see their work. Our mission is:

 To empower everyone we touch through creative communication

Empowerment in terms of our staff means giving them the environment, the tools and the workflow to achieve their goals.

For some, the goal is earning $50 a week. For others, it is building an online career, working from the comfort of their home and enjoying the stability of a monthly salary. Plenty of our employees are aiming higher, striving for a management role in Daily Posts.

The culture we have cultivated in our organisation is designed to enable work from home staff to feel part of the organisation. Our recruitment policy is geared towards finding people that will assimilate swiftly and seamlessly into a culture that values respect, professionalism, fun, attention to detail, teamwork, creativity and passion. The right people grow and flourish within our company and it is this that enables us to overcome the many challenges that the writing business throws up.

Empowerment through creative communication also relates to our relationship and engagement with each and every one of our clients, but that is a message for another day.