Technical writing

Pitfalls to avoid when writing an E-book

10 Pitfalls to Avoid when Writing an E-book for your Digital Strategy

Writing a quality E-book is a task that requires planning, technique and efficiency. If you’ve never done it before, it might seem overwhelming. However, if you keep reading and collecting relevant information, an E-book could become the winning formula for your digital marketing strategy. With the rise of tablets and e-readers, more people are reading […]

Brand Story telling

Brand Storytelling: The 7 Story Archetypes and How to Infuse Them into Your Content

Have you often wondered why certain stories appear similar? It is because they are created from one of the seven story archetypes. In his book ‘The 7 Basic Plots’, Christopher Booker describes the common plots associated with storytelling and how authors have used them to hold their readers spellbound throughout history. In marketing, advertisers and […]


Creating a Knockout Portfolio – 10 Smart Tips

If you’re planning to excel as a copywriter in the modern world, you need a superb portfolio. This is where you can give people – particularly prospective clients – a glimpse of your skills and talents and how you approach your work in general. Knowing that you’re subject to scrutiny and other forms of assessment […]

Content Length

The Ideal Length of Content: Long or Short?

The debate for the ideal length of content has taken centre stage for a while now, and there’s no indication that it will leave the limelight any time soon. Writers and Content Marketers have been knocking their heads together on the length of their posts and tend to focus mainly on whether to make a […]

Emotional Connection

How to Create Emotional Connections with Your Reader through Content Writing

The stronger the emotional connection between your content and your audience, the higher the possibility of them staying loyal to your brand and even becoming staunch advocates of your company. Whatever the aim with content writing – whether you want to inspire, engage or boost audience staying power – investing in creating a deep emotional […]

Content Writer vs. Copywriter

Content Writer vs. Copywriter – What does Each have to Offer?

Many people look for the services of a copywriter, when what they actually need is a content writer and vice versa. This is probably because they often mistake one for the other, but this post is about to clear that up. What differentiates a content writer from a copywriter is actually quite subtle and an […]

Email marketing

Email Copy Tips for Better B2C Conversions in 2018

In the current digital space, the importance of brevity has been lost on many businesses aiming to improve their bottom line, as they try to fit in as many words as possible into their marketing copy. This is especially true for marketing emails. However, it is important to note that the average individual is inundated […]

A Laptop and Smartphone displaying Google on Their Screens

Keyword Stuffing OUT; Page Relevance to User Intent IN

Whenever users type in queries on a search bar, they are simply looking for answers or solutions not keywords. Although, keywords play a major role in the Search Engine Optimisation (SEO) of a page, internet users don’t really follow that guideline when navigating online to look for information. This is what is called the User […]


25 of the most common grammatical errors even professional writers make

There is a general perception that professional writers have it all figured out where perfect grammar is concerned, truth is writers make mistakes and as much as they try to avoid them, it still pops up in their work. Writers need to remember that they are humans too and their passion for writing doesn’t make […]

A writer writing an article

Article Writing Tips that Will Never Change

The art of writing has undergone many changes as technology expands and dictates what writers should be doing to reach target audiences. Things like SEO writing and keyword density have altered some of the mechanics of article writing, but there are some tried and true techniques that never change, no matter how much the digital landscape may […]