Outreach and Guest Post Posts

Search Engine Optimisation or SEO is all the steps taken to make sure users can find a website in major search engines like Google, Bing, Yahoo, and so on, for specific words and phrases that represent the products and/or services offered by the website. One of such steps is making use of optimised guest posts.

The concept of guest posting is a pretty straightforward one. You identify your website’s target niche and create highly researched articles on currently trending topics that top-notch websites would accept. Writing a regular post on your blog or an article for your website takes time, and it takes even more time to write additional posts with the intention of posting them elsewhere. That’s where a guest posting service comes in.

A guest posting service can offer you one of the most authentic and secure SEO link building techniques. Such service will save you time and help you enjoy the many benefits of guest posting, including being able to keep up with submitting guest posts without sacrificing the quality of your blog. Hiring a guest posting service is therefore advantageous because even if you only assign them a few posts, it will help you relieve stress knowing that your website and guest posts are in good hands.

Optimisation Benefits of Guest Posting Service

One of the many features of a guest posting service is having the necessary experience in SEO methods. When done the proper way, guest posting will help boost traffic to your original website. Therefore, guest post services do more than just write quality posts; they help optimise the posts to ensure that your website enjoys an increase in the amount of traffic coming in.

To do this, they build up positive, natural backlinks with optimised posts that are working to their full potential. As a website owner, you might not be aware of all the tricks involved in the best SEO methods, but a guest posting service will, and they will ensure that the posts you get are also of the highest quality.

Credibility Benefits of Guest Posting Service

Credibility will drive traffic your way because you will be perceived as an expert on a particular subject. Besides optimisation, a guest posting service will bring credibility to your website. As long as people think they are getting the service, product or information they need from an expert, there is a higher chance that they will complete a purchase. Therefore, your guest posts should also focus on building credibility and letting the target audience see that you can be trusted to consistently provide relevant and current information in your field.

Achieving notable credibility is easier with a good guest posting service, the consequence of which is an influx of traffic to your website. However, the slightest mistake or unnatural links to your website can cause it to disappear from Google search results in minutes. Therefore, when you need to outsource guest posting service, ensure the agency you choose is one you can trust.

What are Google Ranking Factors for Guest Posts?

According to Google’s Search Quality Senior Strategist, Andrey Lipattsez, ‘content’ and ‘links pointing to your site’ are two of the top ranking factors. It is unsurprising that links is one of the top two, as link building has been a big deal in guest posts and the world of SEO for many years now. Let’s break down content and links to find out exactly what it is about them that helps your SEO when properly used in guest posts for you.

Content

Your ranking in Google’s SERPs is largely determined by the content available on your page. When it comes to content as a ranking factor, the following should be considered:

Title Tag: this helps Google determine where to rank your site for specific searches, and also helps users decide whether or not to click through to your website.

Heading Tags: where possible, ensure your keyword(s) are included in your H1 as heading tags have some weight in determining website ranking too.

Content Length: Search engines now take content very seriously, and more and more often now, the top results in Google are in-depth articles. Thin content is no longer as effective in ranking websites and webpages.

Links

When it comes to links as a google ranking factor, the quality as well as quantity of links in your guest posts are important. The quality of your inbound links is something that Google takes very seriously. Even a website with a small backlink profile can enjoy a huge boost from a single link sent from an authoritative website. Where link quantity is concerned, the more links from authoritative websites you get, the better your site will rank.

Internal Links

Internal links are also essential to your rankings. If you have a number of good links pointing to a specific page, or a set of pages, consider passing this onto your product pages if they need an improvement in the SERPs. But remember to make it user-friendly.

How Quality Relevant Inbound Links Are Important

Inbound links are essential for successful search engine optimisation, and they work to increase traffic to your site. Incoming links are votes that search engines use to differentiate between important sites and unimportant sites. When a website gets links from related authority sites, it is likely to rank high in the search index than a site with no links or votes from other sites. Conversely, a website getting links from a low quality or spam site will either rank low in the search results or not rank at all, should a penalty be imposed. If you have inbound links from an irrelevant source, use the Google Disavow Tool to avoid penalties.

Building links is important and will remain a big part of SEO for the foreseeable future. Since Google holds about 80% of internet searches, quality inbound links are important in helping you reach a large amount of users. The main aim of building links is to create content that interested websites will want to link to. If your content is engaging, answers current questions and solves problems, then you will attract inbound links relevant to your niche.

Even though Google discourages link building by business owners and websites, the links pointing to your site are important for ranking in competitive search results. The main thing Google wants to put a halt to, is the use of low quality link building tricks with the objective of manipulating search results. Built correctly, inbound links offer a safe and effective strategy to boost your search presence online.

Ways to Get Links

There are different effective ways to get links:

  • Create free valuable resources – this means making a piece of content that users will benefit from in the form of blog posts, eBooks, whitepapers, videos or short reports that people will want to link to.
  • Fill the content gap – this means reaching out to your target audience where they are, making it easy for them to link to you. It also means finding what other bloggers missed and writing about it. For example, there are certainly some keywords in your niche that have not been targeted. Content gaps also exist when your competitors only write text-based content including articles and blog posts. You could therefore create visual content in order to stand out.
  • Create infographics on trending topics – creating and promoting infographics is another way to get authority links. This method is especially effective when you include reliable data and have the right graphics created by professionals.
  • Interviews and Roundup posts – one on one interviews and roundup posts are highly effective ways to get links. With interviews, the objective is to talk with as many influencers as possible so that you end up with a high-quality article that other people, including the experts you interviewed will link to. With a roundup post, you can share from 10 to 100 links on one single post.

Why Guest Posting Can Be a Great Tool to Add To Your SEO Strategy

Google’s Matt Cutts in 2014 announced guest blogging obsolete because it was generating too many spams. So why should you still add it to your SEO strategy? Because Google looks at quality, and a guest post that is comprehensive and of a high quality with links back to your site is just as good for your SEO as a great post on your own site.

Guest posting remains a powerful online marketing tactic, and in 2017, it I probably one of the best ways to build useful links. By consistently posting in-depth, rich and comprehensive content on relevant blogs, you will boost your authority and get more social shares in addition to actual traffic to your website from high quality content. Therefore, instead of leaving the bulk of guest posting efforts to acquiring links, SEO guest posting benefits can be achieved in other, less direct ways.

Guest posts help you grow your brand in several ways. It helps to build brand visibility & credibility and drive targeted traffic while boosting your ranking in search engines. To do guest posting for SEO the right way, link internally.

Once you’ve demonstrated expertise, as a guest author, it’s your job to also demonstrate the expertise of the site owner and other guest contributors. Adding these links will not only improve the SEO of your host — but you’ll also be projecting the same authority to your own site, which gets the backlink.

 

Guest blogging

If you plan to publish blog articles, whether they are through guest posting or on your own blog, social media imparts a strong influence. This is because consumers want to read material that connects with their personal interests. As a result, social media has become, and looks set to continue to be, a dominating factor in online marketing.

Social Media – A Continuing Phenomenon

According to the Social-media Advertising Report, which covers current market trends and growth predictions, social media ads will continue to exert their influence over the marketplace through 2018. At that time, it is predicted that the money spent for such advertising will reach $14 billion, all of which amounts to a compound annual growth rate, or CAGR, of around 18% for a 5-year period.

 

The Reason for Organic Link Building – Click-through Rates

The Social Media Strategies Summit adds that personalization is very important to almost 75% of online consumers who like to shop or make buying decisions online. According the marketing publisher, personalized e-mails have also been shown to increase the amount of click-throughs by almost 15%, thereby converting an additional 10% of respondents into customers.

Devising a Plan of Action

With these statistics in mind, it is imperative that any guest poster devises a strategy for combining social media with their posting activities. Before you begin to post however, you first want to align yourself with a reputable, authoritative publisher who is directly associated with your industry. It pays to be selective when choosing guest blogging opportunities, as Google, in particular, takes a dim view of writing guest posts merely to produce links back to your site.

Where to Place Your Focus

Therefore, you have to think about the type of connections you are making when writing guest post content. That is where social media comes into play. When you concentrate on affiliating your blog with popular blog sites in your field, then social media becomes the proverbial icing on the cake.

Take Time to Appraise the Situation

Statistics show that Facebook continues to lead the field in sharing information about company products and services. Of course, Twitter and Linked-in are good sites to include for connecting blog posts too. However, before you post and link, you need to ask a number of key questions. According to the American Institute of CPAs (AICPA), you can develop a strategy for both posting and social media integration by considering the following criteria.

  1. First ask yourself what is unique about your organization and what sets it apart from its competitors? How do customers regard your products and services? Define your core values to develop a voice that can be easily recognized through each of your social media channels.
  1. Next, ask yourself who you wish to target. Answer this question by developing a profile of your ideal client. Include psychographic details – that way you can better visualize who, specifically, is drawn to your product or service online. Also, what social channels does your audience prefer? You can obtain this information by regularly tracking engagement.
  1. Thirdly, think about the kind of resources you have at our disposal to manage your social media accounts. Knowing how you will oversee those walls and platforms will help you better determine your objectives throughout the year.
  1. Ask yourself how you want to develop your online presence when using social media. If you are a beginning guest poster, for example, then your primary goal might be directed toward enhancing your online reputation. Narrow the focus of the content to make it easier to build relationships through the channels you use, to support your guest posting activities.
  1. Finally, ask yourself what kind of metrics you will be utilizing to determine social media performance. Social media, when used properly, results in more engagement and extra followers. You can measure performance, in that case, by gauging the click-through rate, the number of blog comments, the extent of interaction and the number newsletter subscribers. Use at least two of the aforementioned metrics to determine how to proceed with your future guest posting activities.

Making the Best Use of Your Time

Guest posting involves making the best use of your content writing and link-building time. Therefore, make sure you partner with a publisher whose blog is well-recognized. Doing so can only enhance the use of social media, in building your business and receiving a greater ROI.

 

 

Is guest posting really played out? Out-dated? Spammy?

Contrary to what some people may think about guest posting, the answer is no. Guest posting is still relevant to internet marketing. Getting their posts published on respected 3rd party websites is an essential part of an individual’s or organisation’s branding strategy.

When done properly, exposure on these sites presents a strong recommendation for your brand and helps grow your credibility. To explain further, standard branding strategies include 7 key elements:

  • Purpose
  • Consistency
  • Emotion
  • Flexibility
  • Employee Involvement
  • Loyalty
  • Competitive Awareness

In modern digital marketing space, there’s only so much these 7 branded elements can do. The potential customers of any company can log online and find out what people think about them.

Dexter Collier, developer at Royal Pavilion says that businesses have to take an active role in shaping and cultivating how they are perceived online, otherwise their identity will suffer.

To do this, their branding efforts will have to increase to include several new components, all centred around growing and protecting their brand. These new elements include reputation, trust, relationships and connections.

Posting authoritative material on authoritative websites, also referred to as “guest posting” is an effective way to boost your brand’s online presence. (But you must also make sure your site has all the right metrics, including speed, reliability and responsiveness that you get when you use great web hosts, such as Bluehost or Umbrellar.).

Guest posting is the first step to achieving these four new branding elements, while also serving the seven key elements at the same time.

Many publishers began experiencing issues when they relied completely on SEO agencies to write guest posts for them. These agencies didn’t bother about branding or reputation, and some common tactics the agencies utilised included:

    1. Inserting anchor texts, rich in keywords that link back to your site – Regardless of whether the link is in the main body or at the attribution, placing keywords so that they can rank your page isn’t necessarily a great idea. Instead, it gives the impression that the anchor text link is a sort of payment for writing the article.
    2. Publishing your guest post in multiple domains
    3. Writing posts for websites with little or unknown credibility
    4. Creating poor quality content to use in the campaign

 

These tactics are tell-tale signs that their guest blogging activities are solely for SEO reasons, and not to add value or educate the audience.

Quality Guest Posting

Guest posting can remain a solid part of your internet marketing strategy, and can also give value to your SEO practices. Note the following are essential for any guest posting activities:

 

  1. Reputation and branding must be at the forefront of your objectives.

 

These should be the main goal of your guest posting activity and nothing else. If you focus on them, the targets of your campaign are more likely to believe you. The downside is that the number of site you use will reduce significantly. But quality should trump volume.

2.Relevance counts – If the target site has little relevance to your intended audience, then it isn’t for you.

3.Target the highest possible authority sites.

4.Develop a relationship with the target website before writing a post.

 

 

Blog traffic, web traffic
Guest blogging is nothing new – it forms the basis of many contemporary blogs/websites’ marketing schemes and has proven to be a stellar tactic for directing traffic to a particular PAGE, or improving a website’s visibility.

But, first things first…

What is Guest Posting?

Guest blogging is exactly what it sounds like: when another blogger or writer posts on your blog as a guest, increasing your brand visibility by mixing their demographic with yours (or vice-versa).

It’s a useful technique in the modern climate of running a website or blog, and is often a reciprocal act – bloggers may trade off on guest posting for each other, or a lesser known blogger might seek out opportunities to write as a guest elsewhere.

For example, take a look at Sharon Hurley Hall’s findings, when she experimented with guest blogging – within two months, her blog had a 9% increase in visitors, 8% increase in visitor interaction and a 41% increase in overall traffic to the site’s homepage… hard to argue with that.

For a lengthier breakdown of guest posting’s plaudits, check out Jeff Goin’s thoughts.

But it’s not quite as simple as it seems…

A Brief History of links

Back when the internet was in its infancy, huge omniscient search engines didn’t exist in the form that we’ve come to recognise today. Before Ask Jeeves, Yahoo! or Google (three drops in an ocean of other engines, themselves) – one of the most efficient ways of reaching a wider audience with your webpage was via ‘backlinks’.

In layman’s terms: backlinks are URL links to your website from another website: essentially, a sort of internet-era word of mouth system. Often, guest blogging will have a lot of this link sharing going on; maybe at the end of an article, or whilst discussing a salient point – on one hand, it’s useful for directing audiences to other insightful blogs or colleagues, but there’s another reason for link sharing, too…

Guest Posting and SEO – a match made in heaven?

Now that we do have these search engines – the way backlinks are utilised has evolved in a significant way. You may have heard the phrase ‘Search Engine Optimization (SEO)’ – this deals with, in essence, how far up Google’s search listings a particular website is for specific searches.

A blog which has been designed with SEO in mind will be higher up the results (things such as using relevant keywords in your titles, getting articles on theme with seed words, and using effective url structure etc.), whereas a website neglecting SEO will, inevitably be relatively ignored.

The angle that Matt Cutts, Google’s former head of ‘webspam’, posits is that, just as bad as poor or no SEO, are websites which pay for links, and publish them in completely irrelevant articles – tantamount to abuse of the SEO algorithm guidelines (and often subject to punitive measures from Google).

A key method for Google to quantify its SEO system is with backlinks. To be extremely reductive about it: the more backlinks from high quality sites that your website receives, the higher up it will be, as the “votes” point to a degree of popularity for your website.Now, factoring in the SEO functionality of guest posting, we’re dealing with something a bit different; active bloggers helping one another reach a wider audience. They’ve beeen a valuable product within the blogging/networking market.

To boil his discussion down to its essence- the problem with guest posting becoming a marketing activity (writers being paid for guest posting, or starting to treat guest writing as a job) is that it becomes a numbers game, and the quality of the articles decrease.

Cutts highlights this issue in an erudite series of videos on the subject of guest posting that you can see below.

Often, bloggers resort to ‘spinning’ articles – changing keywords or small details before reusing the same piece of writing on multiple blogs – or in some cases, simply using the exact same article more than once, with no edits.

Google’s system for counting backlinks relies upon the quality of the material the links are posted in – if it’s rushed, copied, poor writing, then it won’t be counted and, in many cases, might actually harm the website’s Google reputation (just like the paid links we discussed).

So, what is the situation with guest posting in 2015? The situation is that there is value in the activity if you ensure authenticity, and above all – quality. Guest blogging can still be incredibly useful for spreading the word about a website or blog, but if it becomes a case of writing low quality articles, filled with links and keywords just to meet a quota, it’ll do more damage than good.

For more information on guest posting and SEO in general, make sure you read some more of the Daily Posts discussion and articles.

 

 

Guest-posts

Guest blogging has been a hot topic in the news this year with, Google’s Matt Cutts calling out guest blogging as something that was not overly effective anymore. There was some backlash when he set the gauntlet down, from industry professionals and of course bloggers. It was after that backlash that he decided to amend his comment and suggested, “There are still many good reasons to do guest posts.” This makes things as clear as mud right? First let’s look at exactly what Matt Cutts said,

 Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.”

 “There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there.

The first quote above is the opening of his original statement and the second is the amendment after the backlash. You can read the full story at Matt Cutts’ blog.

So with all of that said, you might be left with some questions on how to do guest blogging, luckily not all is lost. As with anything in business there is a right and a wrong way to go about guest posts. There is no reason you can’t use guest posts to help spread the word about your brand. If you are staying away from the spam like posts that Mr Cutts is talking about, you will still build some solid authority. Spam posts offer no value to a real human audience, they are built simply for the purposes of link building and often don’t even match the niche of the site they are on.

If you are worrying about your guest posts, here are some basic dos and don’ts to keep in mind:

 Don’t

Use guest blogging as a knee jerk reaction

Guest for sites that you haven’t done research for

Guest blog with only link-gaining as a goal

Accept guest blogs from total strangers

Submit guest blogs for any site just to get accepted

Do

Guest blog for sites with a good reputation

Research and feel you can trust the site you guest for

Use no-follow links

Make sure there is a healthy balance of guest blog to regular content

Get to know blog owners and writers

The most important thing to remember when making quality guest posts is to keep the niche in mind. To make your content valuable to the reader, or non-spammy, as the Google would say, it needs to fit. Focusing on your niche might limit some of the choices you can make but the people who read your posts will be the ones who can benefit the most. Making sure that your content marketing activities represent quality rather than just quantity, and Google will appreciate you in the long run.

The second most important thing to keep in mind when crafting a guest post is to make sure that the content is natural. You will always need to use keywords and to link your own site, but make sure that the anchors are placed in seamlessly. If it sounds or looks like you are just making the words fit you will turn people away from the article. Also the less natural-sounding the post, the greater the chance that Google will consider it spammy and discount the link; and even start frowning upon your link profile.

CEO of Daily Posts, James Cummings, vents about the quality of posts on the web, and why you have to do better.
Spam infographic

I get infuriated when writers send outreach posts back to Daily Posts with links that are  inserted in an artificial, stand out like a sore thumb way. It’s important to get links in- true! But you have to ensure that links are providing information for the readers; decent resources to help them engage more with the topic you are writing about. Your goal is to get visitors interested, and ideally for there to be a chance of them clicking through to the website that you are advertising.

Links have to be natural. They need to read properly, and website visitors must feel that they gain value from the link resources, and the piece itself, and not that they have been duped into reading a promotional advert.

You’d be amazed at how many people think they can just stuff links in to average posts and that’s enough for the promotional needs of their business. The truth is that you have to be clever and thoughtful in the way you write posts, so that you can deliver something that improves the website that you are writing for, and is worth the read for the website visitors. If you fail to meet these 2 primary goals with your content then you are failing in your promotional activities.

Don’t forget that you are writing for website promotion. If you are writing content that is good for the brand that you are promoting then you are doing doubly good work; you are promoting their website directly through the link juice in the search engines, and you might drive some business their way as well. If you are writing rubbish content all you’re doing is setting up problems for the future.

Google is cracking down on guest posts. Matt Cutts, the disappeared web spam team leader, has affirmed several times that the standard of guest posts overall has become very poor. Google is actively seeking ways to discount the value of spammy web promotion practices. If you are doing poor quality guest posts you will be found out in time. Don’t be a short term thinker!

Invest in something that will last. Invest in quality posts and well written links. Think about what you are writing, and whether you would want to read it. The acid test of content is normally when you proof read. If you struggle to proof read through the piece, losing interest and attention, then you have probably written a spammy, worthless article. If you are compelled to read the next line, and are excited by the flow, then you have probably done an adequate job; or maybe even a good job.