Search Engine Optimisation or SEO is all the steps taken to make sure users can find a website in major search engines like Google, Bing, Yahoo, and so on, for specific words and phrases that represent the products and/or services offered by the website. One of such steps is making use of optimised guest posts.
The concept of guest posting is a pretty straightforward one. You identify your website’s target niche and create highly researched articles on currently trending topics that top-notch websites would accept. Writing a regular post on your blog or an article for your website takes time, and it takes even more time to write additional posts with the intention of posting them elsewhere. That’s where a guest posting service comes in.
A guest posting service can offer you one of the most authentic and secure SEO link building techniques. Such service will save you time and help you enjoy the many benefits of guest posting, including being able to keep up with submitting guest posts without sacrificing the quality of your blog. Hiring a guest posting service is therefore advantageous because even if you only assign them a few posts, it will help you relieve stress knowing that your website and guest posts are in good hands.
Optimisation Benefits of Guest Posting Service
One of the many features of a guest posting service is having the necessary experience in SEO methods. When done the proper way, guest posting will help boost traffic to your original website. Therefore, guest post services do more than just write quality posts; they help optimise the posts to ensure that your website enjoys an increase in the amount of traffic coming in.
To do this, they build up positive, natural backlinks with optimised posts that are working to their full potential. As a website owner, you might not be aware of all the tricks involved in the best SEO methods, but a guest posting service will, and they will ensure that the posts you get are also of the highest quality.
Credibility Benefits of Guest Posting Service
Credibility will drive traffic your way because you will be perceived as an expert on a particular subject. Besides optimisation, a guest posting service will bring credibility to your website. As long as people think they are getting the service, product or information they need from an expert, there is a higher chance that they will complete a purchase. Therefore, your guest posts should also focus on building credibility and letting the target audience see that you can be trusted to consistently provide relevant and current information in your field.
Achieving notable credibility is easier with a good guest posting service, the consequence of which is an influx of traffic to your website. However, the slightest mistake or unnatural links to your website can cause it to disappear from Google search results in minutes. Therefore, when you need to outsource guest posting service, ensure the agency you choose is one you can trust.
What are Google Ranking Factors for Guest Posts?
According to Google’s Search Quality Senior Strategist, Andrey Lipattsez, ‘content’ and ‘links pointing to your site’ are two of the top ranking factors. It is unsurprising that links is one of the top two, as link building has been a big deal in guest posts and the world of SEO for many years now. Let’s break down content and links to find out exactly what it is about them that helps your SEO when properly used in guest posts for you.
Your ranking in Google’s SERPs is largely determined by the content available on your page. When it comes to content as a ranking factor, the following should be considered:
Title Tag: this helps Google determine where to rank your site for specific searches, and also helps users decide whether or not to click through to your website.
Heading Tags: where possible, ensure your keyword(s) are included in your H1 as heading tags have some weight in determining website ranking too.
Content Length: Search engines now take content very seriously, and more and more often now, the top results in Google are in-depth articles. Thin content is no longer as effective in ranking websites and webpages.
When it comes to links as a google ranking factor, the quality as well as quantity of links in your guest posts are important. The quality of your inbound links is something that Google takes very seriously. Even a website with a small backlink profile can enjoy a huge boost from a single link sent from an authoritative website. Where link quantity is concerned, the more links from authoritative websites you get, the better your site will rank.
Internal links are also essential to your rankings. If you have a number of good links pointing to a specific page, or a set of pages, consider passing this onto your product pages if they need an improvement in the SERPs. But remember to make it user-friendly.
How Quality Relevant Inbound Links Are Important
Inbound links are essential for successful search engine optimisation, and they work to increase traffic to your site. Incoming links are votes that search engines use to differentiate between important sites and unimportant sites. When a website gets links from related authority sites, it is likely to rank high in the search index than a site with no links or votes from other sites. Conversely, a website getting links from a low quality or spam site will either rank low in the search results or not rank at all, should a penalty be imposed. If you have inbound links from an irrelevant source, use the Google Disavow Tool to avoid penalties.
Building links is important and will remain a big part of SEO for the foreseeable future. Since Google holds about 80% of internet searches, quality inbound links are important in helping you reach a large amount of users. The main aim of building links is to create content that interested websites will want to link to. If your content is engaging, answers current questions and solves problems, then you will attract inbound links relevant to your niche.
Even though Google discourages link building by business owners and websites, the links pointing to your site are important for ranking in competitive search results. The main thing Google wants to put a halt to, is the use of low quality link building tricks with the objective of manipulating search results. Built correctly, inbound links offer a safe and effective strategy to boost your search presence online.
Ways to Get Links
There are different effective ways to get links:
- Create free valuable resources – this means making a piece of content that users will benefit from in the form of blog posts, eBooks, whitepapers, videos or short reports that people will want to link to.
- Fill the content gap – this means reaching out to your target audience where they are, making it easy for them to link to you. It also means finding what other bloggers missed and writing about it. For example, there are certainly some keywords in your niche that have not been targeted. Content gaps also exist when your competitors only write text-based content including articles and blog posts. You could therefore create visual content in order to stand out.
- Create infographics on trending topics – creating and promoting infographics is another way to get authority links. This method is especially effective when you include reliable data and have the right graphics created by professionals.
- Interviews and Roundup posts – one on one interviews and roundup posts are highly effective ways to get links. With interviews, the objective is to talk with as many influencers as possible so that you end up with a high-quality article that other people, including the experts you interviewed will link to. With a roundup post, you can share from 10 to 100 links on one single post.
Why Guest Posting Can Be a Great Tool to Add To Your SEO Strategy
Google’s Matt Cutts in 2014 announced guest blogging obsolete because it was generating too many spams. So why should you still add it to your SEO strategy? Because Google looks at quality, and a guest post that is comprehensive and of a high quality with links back to your site is just as good for your SEO as a great post on your own site.
Guest posting remains a powerful online marketing tactic, and in 2017, it I probably one of the best ways to build useful links. By consistently posting in-depth, rich and comprehensive content on relevant blogs, you will boost your authority and get more social shares in addition to actual traffic to your website from high quality content. Therefore, instead of leaving the bulk of guest posting efforts to acquiring links, SEO guest posting benefits can be achieved in other, less direct ways.
Guest posts help you grow your brand in several ways. It helps to build brand visibility & credibility and drive targeted traffic while boosting your ranking in search engines. To do guest posting for SEO the right way, link internally.
Once you’ve demonstrated expertise, as a guest author, it’s your job to also demonstrate the expertise of the site owner and other guest contributors. Adding these links will not only improve the SEO of your host — but you’ll also be projecting the same authority to your own site, which gets the backlink.