Copywriting and Conversions

Social media marketing is a solid way to generate new leads and increase ROI. Data from Shareaholic shows that social media contributes 31.24% of referral traffic, making it the top driver. The question most brands are trying to answer is – How to increase conversion rate on Social Media while keeping followers engaged.

Social media doesn’t fare well when it comes to conversion and research from Montate who analyzed over 500 million shopping experiences proved that social media traffic has a low conversion rate at 0.71% against emails 3.19% and search engine’s 1.95%.

Social media is great for building a brand but harder for propelling sales and many marketers struggle to convert customers. Driving sales isn’t impossible however as Neil Patel was able to drive $332,640 in sales on Instagram alone.

5 Core Elements of Successful Social Media Marketing

  • Identify business goals: What is your company’s overall need and how do you intend to use social media to meet those goals. A few goals all brands should have include retaining customers, brand awareness and lower marketing costs. Too many goals are a distraction.
  • Organize your home base: On your website, you control how visitors interact with your site, which is why it’s important to show them you’re an authority in your industry with high-quality
  • Set parameters for success: You need to have marketing objectives that defines when you reach each goal. Your objectives should be measurable, relevant, specific, time-conscious and achievable.
  • Find your ideal audience: Businesses suffer on social media because they have the wrong audience. Use buyer personas to identify and target the ideal customer, in the right location with customized messages for them. Look for blogs, websites or popular podcasts where your audience spends time and cultivate professional relationships. Link to them from your content and drop smart comments on their platforms.
  • Prioritize good content always: Your social media efforts is limited without good content, use them together to promote your brand and convert prospects. Conversation is important but the bulk of your time should be spent creating useful content that educates your customers based on their questions, objectives and problems.

10 Tips for using Social Media to Convert Customers

  • Build a Close Community

You need a loyal community of engaged followers. Engaging followers is a way to build personal relationships and drive trust with your prospects and customers. Interact with your customers in the comment section because it’s a great way to inspire them to communicate with you and it only takes less than an hour daily.

If your favourite celebrity replied to your comment on social media, you would be surprised, touched and more motivated to return to their page, it’s the same with social media. When you reply, you’re not only engaging customers, you’re building a loyal network. Share content from your users on your channel using a hashtag that promotes your brand. 85% of social media users feel that User Generated Content (UGC) is more effective than brand posts. It also generates more online conversions than websites or social media marketing campaigns without it.

  • Kit up with the Right Tools

Consistency is non-negotiable in social media because your marketing efforts depend on it. Consistency keeps you in the mind of your audience and what you’re offering them. You can’t spend all day on social media or you’ll burn out so employ friendly tools like Buffer, HootSuite and Meet Edgar to do some of the work for you. Create content in batches and schedule your post ahead of time.

A great tool for tracking conversion is Kissmetrics that allows you to track visitors to your website from social media and the rate of conversion from each platform. Such data lets you know if your efforts are working or failing and where to make changes or focus your attention.

  • Develop Relationship with Influencers in your Niche

Its’ tough in the beginning, especially when you don’t have a lot of social media followers. You can’t generate sales without a robust audience and a proven way to increase your follower base is to connect with influencers on social media.

Marketers use cross-promotions to grow each other’s following by mentioning a brand in a post. YouTube sensation Zoella was able to sell almost 80,000 of her first book using social media connections. Its’ a tip anyone can use, not just big brands. A Google study revealed that 60% of YouTube subscribers said they would make an online purchase based on recommendation from a content creator.

  • Use the Mere-exposure Effect

A serious conversion error many online brands make is to post one weekly update and expect it to be a smashing hit. The timeline of the average Facebook and Twitter user is packed with new updates every minute that swallows up your post. To boost conversion, your post must uniquely tap into the mere exposure effect.

This is a psychological term where humans like something the more they’re exposed to it. The same applies to social media marketing. To get people to like your content, post it repeatedly. Buzzsumo found in a research that reshared content boosts engagement by 686%. Share key content to increase engagement and conversion.

Use Snapchat and GeoFilters

  • Use Snapchat and GeoFilters

Over 100 million users watch 10 billion snaps a day, making Snapchat a huge market for any brand. Geofilters allow brands to add their logo or brand design to their posts. With Snap Stories, you can use photos and videos to promote your company’s culture and new product launches. To promote their brand, Pixar used Snap Story to share short interviews with intern animators at the company and show followers what the Pixar campus in Emeryville looks like.

  • Use Life Events to get specific with your Facebook audience

A useful feature of Facebook’s Ad Manager is the ability to create an audience based on Life Events. It’s a tool that people use to share an important change in their life to their timeline. Facebook can target such people with your Ads. For example, if you sell jewellery, when someone posts a Life Event saying “Engaged”, Facebook will display your ads directly to that person’s newsfeed.

You can use other life events like relationship status, estimated income, new job status and others to target potential new leads. This helps to narrow your audience to those most likely to buy from your brand.

Use Life Events to get specific with your Facebook audience

  • Online Contests are Great for On-site Engagement

People love freebies and contests drive traffic to your social pages and website. Hubspot increased user engagement by organizing a contest where followers could pitch a business idea in 25 words or less for a chance to win cash prize, mentorship and 3 years of Hubspot. Over 42,000 people like the post and it had about 4,500 shares on Facebook alone.

Online contests are great for on-site engagement

  • Social Media can Grow your Email List

We’ve indicated that email has the highest conversion rate, more than search and social media combined. It is so powerful that it drove 25.1% of Black Friday sales in 2015. You can harness the traffic power of social media with the conversion abilities of email to drive maximum results and increase subscriber base.

If you don’t have an email list, Hosting Facts provides a few options to help you get started. Once you build a list, consistency is important. Cultivate a relationship of trust with your email subscribers and watch your conversion rates skyrocket.

  • Use Images to Boost Shares

Each social media network handles text and images differently. Hence, you should be knowledgeable on their strengths to optimize your post on each network. Twitter has a maximum character count of 280. What they lack in words, they complement with images. Tweets with images witnessed 150% more retweets than those without images. The same applies to LinkedIn with 98% more comments and Facebook with 53% more likes.

Use images to boost shares

  • Links Should Lead to Relevant Landing Pages

The landing page your visitor lands on when entering your site should be relevant to the social media link and deliver what it promised. Avoid detours and unpleasant surprises, your followers clicked the link for a reason so ensure that the link and surrounding content leads to where the user expects.

  • Use Special Targeting Options for Social Media Advertising

Use special targeting options for social media advertising4Apart from Facebook’s Life events, there are other social media Ad tools to help to optimize your digital efforts. Many social media sites have options for retargeting. Use information from social media content that people visit the most to send targeted Ads to them.

Sending direct Ads is a waste of money and doesn’t assure return on investment. Retargeting allows you to touch warm prospects more likely to be receptive to your content and what you’re offering. Familiarize yourself with different tools for various social media platforms until you find one that works well for your digital efforts.

Conclusion

A happy young man who successfully used social media marketing to build a brandSocial media marketing is a great way to build a brand. In the initial stages, it might look impossible to make money but when you use the tools we’ve discussed in detail, it becomes an incredible tool to drive sales.

Build a community, engage followers frequently, schedule your posts, organize contests, use retargeting tools to optimize efforts and remember that it takes patience and technique to form a loyal following and make the transition from engagement to conversion

 

 

Maximising Return On Investments

Search Engine Optimisation is an integral part of any online marketing campaign. Yet as important as it is, it still serves as a means to an end. There’s a reason for SEO, which is to drive customers to a website, but not just to leave them there without a purpose. They are funneled there to take one form of action or another.

Conversion Rate Optimisation (CRO) is how you turn browsers into buyers. If you run a blog and are subscription-driven, a great CRO campaign lands you more subscribers. To put this simply, CRO crowns the efforts of SEO.

You might have spent a lot on the digital marketing aspect that is dedicated to attract customers to your site’s landing page. It could be through PPC, organic SERPs, guest posts or blog posts. CRO is the last step to finalise the whole process set in motion by SEO to produce Return on Investment.

According to an Ascend2 research on CRO, 71% of marketers reported that an effective Conversion Rate Optimisation is “very important” in the general success of marketing campaigns. 61% of the marketers further stated that a poor CRO strategy hinders the success of marketing tactics.

So, without refining your CRO efforts, the purpose of your entire marketing campaign is defeated. Every bit of procedure leads to the landing page and conversion must happen if a business is to make any ROI.

What is Conversion Rate Optimisation?

CRO is the process of methodically improving your website to compel a higher percentage of your visitors to carry out a specific action. These actions may include subscribing for newsletters and other services, buying products, providing information through forms, or becoming long-term customers.

CRO involves a lot of analysis. It studies how site visitors react to the current settings and environment of the website; why they don’t take actions, why they do, what compels them to, and what deters them. These analyses are then used to fine-tune the website to address the negative aspects and improve on the positive ones.

Breaking it down

When a particular visitor completes an action on a site, that visitor is said to be converted. The measure of the general visitors of a site per the converted visitors is called the conversation rate.

What this means is:

If a user simply peruses the content of a website, checks out product descriptions and even makes it to the landing page without completing an action, they remain visitors and conversion has not taken place.

How to Calculate Conversation Rate

Calculations with regards to subscriptions and purchases are different. This is because a single visitor needs to subscribe once for a subscription based site, while a customer can make multiple orders or buys on an e-commerce site.

So let’s look at purchases:

When it comes to purchases, conversion rate is calculated by dividing the total number of purchases/orders on a landing page by the total number of sessions, regardless of how many users have clicked on the page. So if there are 2000 sessions in general and 200 purchases from the 2000, the conversion rate becomes:

200 ÷ 2000 = 10%

So the conversion rate here is 10%.

Now for subscriptions:

With subscriptions, conversions are measured with unique users rather than all the sessions of every user. This kind of conversion can prove harder to track. But here is how it works: if there are 3000 users and 500 have subscribed, the conversion rate would be:

500 ÷ 3000 = 6%

So the conversion rate here is 6%.

With subscriptions, the number of subsequent visits by a subscribed user is not accounted for.

How to Improve Conversion Rate Optimisation for a Website

To fine-tune your website for higher conversion rates, you have to employ a number of systematic processes. You have to try as much as possible to execute your optimisation processes in detailed precision.

These processes will enable you to find out where to optimise, who to optimise for, and how to carry out the optimisation. Data is key to these processes.

CRO is a form of profiling. Analysis of visitors’ behaviour is carried out to determine their preferences and the elements of the site that don’t sit well with them.

Conversion Rate Optimisation

There are a number of practices to carry out when optimising a website for more conversion. We will be touching on them chronologically.

First, employ a great user experience (UX) and user interface

The User Experience of a website determines how friendly the website can be and how users enjoy their interaction with it. With a great user experience, site visitors will stay on a website longer, and that increases the likelihood of being converted.

A user interface works hand-in-hand with a UX. It is the medium of communication between the website and the visitor. Font style, theme, colour and other aesthetics and responsive elements on a website are components of the user experience.

Perform A/B testing on your landing pages

A/B testing tracks how site visitors respond to two different versions of the same web page -sales copy or app. By carrying out this test, the preferred version is quickly recognised and improved upon.

This testing procedure can enable you to understand how the outlook of a landing page affects the visitor. Elements are ideally taken and new looks are presented to the same category of visitors to find out their relative responses.

Use analytics tools to track user engagement

With an analytics tool like Google Analytics, you can monitor visitor behaviour towards your website. This tool will provide metrics on how they engage with your site. Some of the data you will be able to pool includes:

  • The kind of visitor you’re dealing with. This will help monitor ideal prospectives that are actually in need of the products or service you offer.
  • The device and browsers a visitor used. You can streamline your website to perform better on these applications and devices. For example, if the majority of your visitors access your website with mobile devices, you should optimise your web pages to work better on these device types.
  • Where they land on your site. The web page on your site that welcomes most of your visitors. You can optimise by enhancing the look, experience and interface of the page.
  • How they got to your site. Through blog posts, search engines or referrals. Check out the funnel oath that supplies most visitors to your website and focus on it.
  • Where they leave your site. You can get to know what they were doing and what likely made them leave. You can remove this element entirely, or improve on it.

With this data, you can direct your focus to specific parts of your website and improve on them. This will lead to higher user engagement and conversion rates.

Identify prospective customers and survey them

Once you have used the analytics tool to gather data on your site visitors, you can find out the kind of visitors they are and which ones you should target. Once you have identified the ideal prospective customer to target, you can begin to survey them.

With this process, you get to ask questions like: why were they compelled to visit your site? Which product or page appealed to them the most? What kind of service do they expect from you?

With this information, you now know what your visitors are looking for more or less. The next step will ideally be to provide these services in a way that will appeal to them.

Create a live messaging platform and make a team member readily available

Using a live chat platform provides a communication pathway between you and the customer,
which is particularly effective if you run an online business, where you need a customer to make an order, purchase or to simply contact a sales team member.

It isn’t just a great communication tool. You can use this tool to learn about issues, difficulties and confusion in real time. Then, you can speedily provide solutions to these issues and also enhance those categories.

Promote customer reviews and include comments sections on your blogs

Customer reviews can tell you where your site – or even products and services – are falling short. With these, you can make the necessary changes. Using a third party review site can also boost your CRO, as more than 78% of prospective customers, according to a study, trust reviews just as they trust personal referrals.

Also, implement an easy-to-use comment section on your blog pages, and a review section on your product pages. These can yield feedback that you can turn into a weapon to help refine your website better and increase your ROI.

What you should avoid

Stay away from non-fact based decisions, like pursuing an instinct and implementing changes based on it, blindly following your competitor’s methods and adhering to the suggestion of a single customer or visitor.

Conclusion

With an effective CRO, your website can yield many leads and your conversion rates can rocket. Small changes can amount to huge implications, so make sure your procedures are data-driven and guided by verified facts.

 

Social media is a great platform on which to showcase your brand and all the amazing things it has to offer. However, this is only possible if you go about using social media the right way, using the right copywriters.

Facebook currently has over two billion active users, which makes it the most popular social media platform on the planet. Because of the number of users that frequent Facebook regularly, many businesses have rightly come to see the platform as a great avenue through which to reach out to several potential customers around the globe.

While Facebook is a great first choice for spreading the gospel of your brand, there are other social media platforms that can be used to your benefit, such as Twitter, which has over 300 million active users and Instagram, with over 800 million users, and many others.

Because each social media platform is different, the sort of content that will work best on one might not be so successful on another. For example, on Facebook, you can publish lengthy posts that are accompanied by images and other forms of media, but on a platform such as Twitter, each post for now is limited to just 140 characters, which means you have to keep Twitter posts short and sweet.

Because of the differences across social media platforms and the amount of creativity and effort required, copywriting for your various social media pages can be a time consuming process. Also, if you post the wrong type of content on your social media page, you stand a higher chance of driving away potential customers, instead of pulling them in.

To ensure you get the best results from your social media copy and avoid any negativity, professionals like us consistently use the following guide to generate compelling, engaging, optimised and effective copy for social media pages.

  1. Definition and Expression of your Unique Selling Proposition

The business environment is a highly competitive one. If a business is to survive and avoid being overshadowed by the competition, it has to set itself apart by possessing a Unique Selling Proposition (USP). The purpose of a USP is to provide potential customers with a clear idea of what makes your business so special and why they should patronise you.

Unique Selling Proposition

By identifying what makes you unique and a better option than the other brands (that are likely offering exactly what you have to offer), copy can be crafted that ties in with your USP. By making your USP the centre and foundation of your social media marketing, it can be ensured that your potential customers who see you online will always see your brand in a positive and attractive light.

  1. Emphasis on Highlighting your Benefits rather than your Features

When promoting your brand on social media, focusing on your features and capabilities isn’t such a bad thing, but it is not as effective as promoting your business by couching copy in a manner that focuses on the benefits of your products. This is because discussing the benefits of your brand or product gives readers a better idea of what it is they stand to gain by patronising you.

By focusing on benefits instead of features, copy will touch on the wants, needs and emotions of your potential customers and will thus be more compelling to a reader. Copy that resonates emotionally by focusing on how its subject can positively impact is always more efficient at making a reader perform the action you want them to, such as subscribing or making a purchase.

  1. Application of Strong Action Verbs

Social media platforms such as Twitter require you keep copy really short. Facebook on the other hand places no restriction on length of copy. No matter how much flexibility you are permitted when it comes to the length of a social media post, it’s still best to keep things as short and punchy as possible. One of the most effective ways of keeping a post concise, clear and straight to the point is by avoiding passive verbs and sticking with active verbs. By sticking with strong active verbs and avoiding unnecessary fluff, social media copy is in a better position to keep readers engaged from beginning to end.

  1. Generate Suspense

People on social media ultimately want to be entertained. That’s why headlines on social media like, ‘Man bought dog, but you won’t believe what happened next’ or ‘Woman ate pie and found this shocking thing inside’ always generate more clicks. The suspense these type of titles create tempt people to read more and you can use this to your advantage by also having your social media content’s headline crafted to be more titillating. This will pique the interest of your target audience and will drive them to delve deeper into your post.

Suspence

  1. Personalise Copy

There’s a reason why ‘you’ is such a powerful word in any type of copy. It makes readers feel that you are speaking directly to them and is therefore more effective at eliciting a response.

People pay more attention to copy when they feel it’s speaking directly to them and their particular standpoint. Thus, social media copy should be crafted in such a manner that it hooks a reader and makes them feel like it is a direct conversation that’s meant specifically for their eyes and circumstances.

An example of such copy includes; “If you are having a bad day, you should read this now.” Anyone who’s having a bad day and would like to turn things around will have every reason to click on such a post without delay.

  1. Create a Sense of Urgency

Why make your readers feel like they can wait, when they can just as well do what you want now? Creating a sense of urgency might seem like the oldest trick in the book, but if it ain’t broke, don’t fix it. Creating a sense of urgency is still a very effective tool that takes advantage of human nature. People don’t want to miss out on what seems like a great opportunity and if you make them feel that tarrying can lead to regret of missing out on something fantastic, they’ll likely pounce on a current chance.

Even though many people have through experience realised that the urgency in certain copy isn’t necessarily true, a part of them still opts to play along rather than risk being wrong. An example of copy that creates urgency is, “Grab favourite items at jaw-dropping low prices now before it’s all gone!”

  1. Use Clear ‘Call-to-Action’

A lot of the useful tips you already know and use concerning creating quality blog posts and articles are actually very useful in the crafting of social media posts. This is true, regardless if you are creating a short post for Twitter or a lengthy one on Facebook. One particular copy feature that cuts across all platforms is the Call to Action (CTA). On a website, the CTA’s function is to get visitors to perform an action you want of them, such as buy a product or subscribe for a service. On social media, a CTA is usually more about getting your audience to like a page, comment or visit your actual website.

The CTA in a social media postmight not have to be ‘salesy’, but it should be clear and concise enough for a reader to immediately understand, as well as compelling enough to get the reader to do exactly what you want.

  1. Interesting Snippets

The point of social media marketing is to get your social media audience to visit your website and check out your products or publications. One way to effectively accomplish that is to post actual snippets from what’s on your website to your social media pages. For example, an interesting fact or quote from a publication on your website can be used to attract a social media audience to click the provided link and in turn visit your website. Another example involves publishing a snippet from an ongoing promotional sale from your website on social media to lure readers to check out the actual sale on your site.

Such quotes or interesting facts should be provocative enough to make the reader want to see more. If the snippet fails to provoke, this strategy will not be a success. When posting these snippets, be careful not to give away the full gist. If you do, your social media audience won’t have any reason to visit your website, as they’ve already received all the information they need, as well as the punchline.

In Conclusion

Social media is a great tool that can be used to the advantage of any brand. However, just like every other such tool, social media is just as effective as the person wielding it. We are professionals with years of experience and are aware of what works best for specific types of clients on social media. If you are dissatisfied with results from your current social media campaign, we can take the hard work off your hands and help you tweak your strategy as necessary to get the results you want.

Many people look for the services of a copywriter, when what they actually need is a content writer and vice versa. This is probably because they often mistake one for the other, but this post is about to clear that up.

What differentiates a content writer from a copywriter is actually quite subtle and an effective approach to better understanding what each one stands for, is to first take a look at the origins of both terms.

History of the Copywriter and Content Writer

‘Copywriter’ is a title that has been used for decades, especially in the field of advertising. Contrary to what you might think, copywriters actually existed way before the advent of the internet. The term ‘Content Writer’ on the other hand is relatively new and can be associated with the advent of the internet. Some people in certain circles even refer to content writers as ‘Web content writers’.

The term ‘Content Marketing’ refers to creating strategic content, with the aim of communicating and building a beneficial relationship with a specific target audience, such as a niche online community. With proper Content Marketing, a brand can more effectively reach out to potential customers and convince them to give the brand’s products or services a try. All of this can’t be accomplished unless content writing is efficiently executed. Examples of works that Content Writers commonly produce include articles, blogs, case studies and much more.

What Separates the Content of Copywriting from Content Writing?

As earlier stated, the core difference between copywriting and content writing is actually quite slight. Copywriting in its purest form is technically still advertising, as copywriters who have effectively honed their skills are capable of creating ads that can convince readers to take certain actions. Examples of such include subscribing for a newsletter, clicking a link, buying a product, completing a survey and so on. In most cases, you’ll find that the primary objective of copywriting isn’t necessarily to enlighten a reader, but to promote and sell a product.

On the other hand, the body of content writing isn’t necessarily about sales, although it can be depending on the objectives of the content writer.

While a copywriter is skilled in the art of convincing readers to take certain specific actions, a content writer’s capabilities lean more towards sharing useful information with those who are in need of it, in a compelling and engaging manner, or crafting and telling a story that the target audience will appreciate. If the content writer’s goal is to make sales, he/she will craft content in a format that subtly discusses the benefits of a product and inspires readers to try out the merchandise by convincing them it is exactly what they need to satisfy their needs.

For example, a brand that specialises in soap could hire a copywriter to promote their products for sale and get customers to buy via ‘Call to Actions’ (CTA). However, if a content writer were to be hired for the exact same job, they will proceed by either telling a story or discussing the benefits of the product, thus inspiring readers to give the product a try. With the help of a content writer, a brand can stay at the forefront of people’s minds, so that when the time comes for them to purchase a product, the brand will likely be among their top choices.

So What Exactly does a Copywriter do?

In essence, what a copywriter does revolves around generating content for ads, product packaging, Gifs, videos, sale slogans and other types of marketing material. The content of the copy created by a copywriter can be used either offline – such as on billboards, flyers, TV/radio ads and so on – or online via a website or social media. A competent copywriter can provide a variety of marketing material for a range of purposes.

Also, a professional copywriter doesn’t trump up information. Instead, he/she creates copy based on the information provided by a client. For example, a mechanic company that doesn’t actually offer 24/7 services will not be advertised as such by a professional copywriter, because that would amount to false advertising. The accurate information concerning what a brand has to offer will be presented to readers in a concise, persuasive, engaging and informative manner that convinces the targeted audience to give the advertised product or business a try.

Content writers on the other hand are more about strategic writing that’s capable of accomplishing either long-term or short-term goals. A body of work created by a professional content writer can be used for Content Marketing on a variety of online platforms such as websites, social media and email.

Content Marketing in itself is actually very important, because it helps a brand build awareness in the minds of potential – as well as active – customers. With effective Content Marketing, a brand and its products can remain at the forefront of the minds of the targeted audience. Content writing accomplishes this by showing potential customers the value they stand to gain by making use of the subject of the content.

Because content writers have to be strategic about how they craft content, they usually operate by taking into consideration a variety of factors, including: which demographic is being targeted by a Content Marketing campaign, what keywords will offer best results, what platform(s) will the content be shared on, how to optimise it for SEO, and how to ensure the content stays relevant for a long time to come. The theme of a content strategy can be stated by the brand/person requesting the content, or the content writer can be allowed to use his/her discretion to create unique and exciting topics.

What Unique Skills do Copywriters and Content Writers Require?

As you’ve seen thus far, content writers and copywriters are similar, but not the same. One other aspect in which both lines of work differ is the types of skills required to achieve their goals.

No doubt, both content writers and copywriters need to be highly creative, but a copywriter’s skillset is more tailored towards getting readers to take specific actions, as soon as possible. For a writer with such a skillset, it might be tricky to switch to creating copy that’s tailored to be more subtle and less ‘salesy’.

Difference Between the Writing Style of a Copywriter and a Content Writer

For copywriting to be effective, it needs to be concise and punchy. Therefore, copywriters have to avoid all unnecessary fluff or any language that makes a sentence longer than necessary. For example, if a copywriter is asked to pen a product description, he/she cannot afford to waste unnecessary words and paragraphs discussing anything not directly related to the product or that can’t add value to the reader.

Each sentence in copywriting must be brief and straight to the point, while delivering as much information as possible. The benefit of brief copy is that it makes it possible for targeted customers to get all the information they need without getting bored. When it comes to copywriting, each word is carefully chosen and put together with a specific intention. If a sentence is a goalless ramble that’s not in line with the rest of the copy, then it doesn’t belong there.

Aside from conciseness, copy also has to be engaging and convincing enough to get the reader to make use of the inserted Call to Actions.

On the other hand, content writing is recommended to be nothing less than 1000 words for a variety of reasons. This gives a writer the opportunity to share as much information as possible and create truly authoritative content. The more authoritative and informative the content is, the more valuable it will be considered by not just readers, but also by search engines.

Content Writing for search engine optimisation

Content writing for your website is done with the aim of getting the attention of readers and then getting them to read and trust your competence within your niche. This way, over time, visitors will come to see you as the ‘go- to’ choice when they want something from within you niche.

A fair amount of time and energy is also spent on the search engine optimisation of a written content. This is done using the right keywords and adding images with proper tags. Keep in mind that the longer written content is, the more opportunity there is to fit in long tail keywords, which are great for the SEO of the website on which the article is published.

Conclusion

With all you’ve read here, you should now be able to distinguish between when you need the services of a copywriter and when you need a content writer.

If you ever need to hire a writer for your website, email or social media marketing, keep the difference between copywriters and content writers clear in your mind, so that you can pick the writer that’s best capable of helping you accomplish your goals.

 

 

The right copywriter can turn your online or offline marketing campaign into a huge success, while the wrong one can cost you more time, more money and still leave you with unsatisfactory results. After reading this post however, you’ll be better placed to untangle the wheat from the chaff when it comes to
quality copywriters.

When trying to pick a competent copywriter who can help accomplish your goals, the first and most vital question to ask yourself is: “Does the copywriter understand the objective of the copy, as well as the audience?” If a copywriter is unable to answer in the affirmative, then the chances of them delivering the sort of copy you need becomes something of a gamble.

It is essential that a copywriter understands the objective of the copy and its target audience. If not, the copywriter will be unable to tailor copy as needed to suit your needs and appeal to the targeted audience.

Because there are various fields of copywriting, there are a variety copywriters available with specialised skillsets that are best suited to crafting specific types of content. By defining and understanding what you need copy for, you’ll be in a better position to identify what copywriters can best satisfy your needs.

To avoid picking the wrong copywriter, below are some of the skillsets copywriters possess that you will have to consider in order to determine if a copywriter has the competence to deliver what you need.

  1. Style

A copywriter’s skillset might be more focused on a particular style of copy, such as product descriptions, articles and so on. Another example is how a copywriter that specialises in business to business copywriting might struggle with creating copy for a business to consumer scenario. While it’s true that various styles of copywriting have overlapping features, they still have key distinctive elements that really set them apart. Thus, the first step to finding the right copywriter is knowing the style of copy you need and below are some examples of copywriting that are commonly requested.

B2B Copywriting (Business to Business)

Writers who create copy for B2B are usually focused on creating copy that effectively markets a product or service to other businesses. Copywriting for B2B is significantly different from what is required for B2C, because it is less focused on stirring the emotions of the targeted audience and instead dwells more on highlighting the unique benefits of the product that is the subject of the copy. Such copy also often features facts and figures about the benefits of the advertised product.

B2C Copywriting (Business to Consumer)

B2C copywriting is quite common and often the style that a majority of copywriters can handle. Online businesses both small and large frequently request such copy to promote their products and communicate what they have on offer to their targeted consumers. Examples of businesses that use B2C copywriting include any that sell directly to individual consumers, such as clothing stores, restaurants, jewellery stores, etc. B2C copywriting attempts to engage and convert customers by gaining the customers trust and influencing their emotions positively concerning the brand and what it has to offer.

SEO (Search Engine Optimisation) Copywriting

The primary purpose of this sort of copy is to make a website and its content much easier to find on search engines like Google. Such copywriting is accomplished by focusing on keywords which the targeted audience most commonly search for, ultimately leading them to the desired website.

SEO

SEO copywriting isn’t simply about stuffing copy with keywords, especially now that search engines frown on keyword stuffing and even penalise sites for it. Aside from having the right amount of appropriate keywords, the copy must also be engaging and well written, such that readers – as well as search engines – will appreciate it.

Sales Copywriting

Most business owners tend to use sales copywriters when they are preparing to launch a new product or begin a new promotion campaign. Even though all copywriting is mostly about generating sales, this type of copywriting is more direct and focused on getting targeted customers to buy the product in question. Examples of sales copy include emails, landing pages and so on. Common features of sales copywriting include a powerful headline, a focus on the product’s benefits and clear ‘Call to Actions’.

  1. Industry

There are certain copywriters whose skillsets are better tailored to marketing businesses in certain niches or industries, whilst there are others who are generalists and can work with any business from any industry.

To help you better understand if a specialist or generalist is better suited to your business goals, below are some pros and cons of working with either type of copywriter.

Specialist Copywriters

Specialist copywriters usually have years of experience within their specialised field and industry and can thus create detailed and authoritative copy in that field. Because of the copywriter’s firm grasp of the subject matter, you rarely need to say much before they understand exactly what you want.

Specialist Copywriter

Aside from being familiar with the industry, such specialists usually have a working knowledge of the types of audience that your industry caters to and can in turn effectively craft copy that will appeal to such an audience.

On the downside, specialists tend to charge a higher price for their expert knowledge and you often need to book for their services in advance.

Generalist copywriters

Generalists are more’ Jack of all trades, but masters of none’. They can create viable copy about pretty much anything and bring a fresh perspective to your industry due to their lack of tunnel vision, which is rampant among specialists.

Generalists also tend to charge less for their services, but depending on the quality of the copywriter, you might end up with a finished copy that deviates slightly from the intended mark, because the generalist failed to get a proper grasp of the subject matter of the copy, as well as the needs of the targeted audience.

  1. Type

Another way to determine if a copywriter is right for you is by looking at the type of copy they are best known for. Copy can come in different forms and some of the more commonly seen types include: articles, micro copy, landing pages, white papers, special reports, eBooks and so on.

Besides the type of copy, you can also consider the type of platform on which the copy will be published. For example, will the copy be in an email, a blog, social media, or even offline? Whatever the case, it’s best to opt for a copywriter with a proven track record of working with the type of copy you need.

What Other Factors can be used to Determine if a Copywriter is Ideal for your Needs?

  • The Writer’s Website

A copywriter’s website tells you a lot about the sort of copy you can expect from them. If the copywriter’s own website content is riddled with grammatical errors and other flaws, chances are you can’t expect anything better when doing a job for you. Therefore, take a look at the copywriter’s website to get a taste of the writing style, as well as the quality of craftsmanship.

  • Awards and Reviews

By doing some research into the copywriter, you can discover if past work they have done has been noteworthy enough to deserve an award – or at the very least, positive reviews from clients. The more positive reviews a copywriter has, the better, because it indicates consistency with quality.

  • Samples of Work

You can ask the copywriter to show you samples of previously completed projects. The samples will provide a clear idea of the writer’s specialty and if they are capable of satisfying your current needs.

  • Availability

You might have found the perfect copywriter but are they available to provide the services you need at the time you need it? When conversing with a copywriter, be sure to state the time frame within which you’ll be needing their services and confirm if they’ll be available at that time. Failing to do this can land you a competent copywriter who unfortunately is too busy to deliver what you need before it’s too late.

  • List of Clients

Viewing the type of clients a copywriter has worked with tell you if they have experience creating copy for businesses within your industry. Also, if the copywriter has worked with some notable brands in the past, this is a useful accomplishment which can translate to the copywriter bringing something unique and valuable to your project.

  • Commercial Experience

By identifying how low long the writer has been working as a copywriter, you will gain an idea of the level of expertise the writer possesses.

By considering the aforementioned factors, you can prevent wasting time on a copywriter who isn’t a good fit and instead find one with the skill and competence to effectively deal with your project, ensuring maximum satisfaction.

 

The content of your web page goes a long way in driving traffic to the entire site, and this is one of the signals used by Google in ranking websites in its earch results. In as much as some content don’t actually look great at first glance, Search Engine Optimization (SEO) copywriting can actually make yours stand out from those in your niche.

Creating content that helps optimise your website to rank higher on search results is what SEO copywriting is all about. You might have great content but it still won’t be displayed on the first (or second) page when internet users put in queries related to what’s in the content. But with a little tweaking, your product advertisement or blog post will always pop up when users search for similar content.

In 2017, you will have to keep SEO in mind when copywriting because content is what drives traffic to your site and developing your SEO copywriting skills, and updating to optimize your old content will boost your rankings on search results. Always ensure that your content is engaging, readable, and easily noticeable by search engines. This way your page can be amongst those on the first results getting 33% of the traffic on Google. Even if you don’t there, you can still move up a notch.

Writing Engaging or Compelling Content in 2017

Best Content

SEO copywriting majorly means you have to create content that either engages the consumer or compels them to follow certain instructions. Search engines like Google, take note of the number of outbound links from quality websites that lead users to your page – which also increases your link juice as multiple people click on it.

Furthermore, keyword research helps you get competitive high-ranking keywords into your content when you’re copywriting for SEO. When you have targeted words in mind, it will help you create a great piece of content. Although, you get ranked easier with low competition long tail keywords (for starters) but keyword tools like Google, Answer the Public and Word Stream can help you get the right keywords and phrases with low competition. A website without much traffic or subscribers should use long tail keywords in its content to help widen the brand’s online presence.

You also need to research a lot on the topic you’re writing about before you even commence. This way, you can convert new visitors and keep existing users coming back to your website. Everyone wants to visit a site where they can get information that will be helpful to them, not just any mediocre content that was probably taken off a book or other competitor’s page.

While creating your content, also look for attractive images, videos that speak more on the topic and an eye-catching title (and subtitles). These titles are mostly what search engines display in their results, so people tend to click on yours when it is catchy enough and looks like a solution to their queries. Therefore, the right structure, media files, keywords and outbound links goes a long way in improving your SEO copywriting.

SEO copywriting in 2017 has moved on from the old fashioned method of dumping paragraphs into your content like you’re writing an essay. Digital content shouldn’t be written same way as print is done because readers examine and glance through it differently from how they will read novels or newspapers. Break up your document with subtitles if you want to a reader to easily skim your page while looking for information that’s relevant to them. Besides, shorter paragraphs are also attractive as compared to longer ones. Ensure that the font you write with is also bold enough for readers to see.

While writing, you also need to make the content seem like a conversation. Words like “you” makes the reader feel like you’re talking to them. Sound casual or formal when necessary and maintain it through out the content. For example, you wouldn’t want to use casual slang terms for content directed at business minded professionals. Don’t try to sound promotional as it will make visitors “bounce off” your website. Try to appeal to their emotions but don’t force it either. People want answers to questions, so you can also include some into content and it will display on search results when readers put in their queries.

SEO Copywriting for Rankbrain

Google’s Rankbrain is like machine learning used for processing large amounts of quality content to data which can be understood by their algorithms and the devices readers use for search queries. The Rankbrain tends to encounter queries it has never seen before, because 15% of search queries on Google are relatively new. It then makes a guess of what the user is looking for with the help of similar content or queries.

User Experience displayed on screen

Since the launch of Google’s Mobile first index, phone and tablet users have all penetrated the internet and increased the volume of queries. Therefore, when a user types in a query, the Rankbrain determines the search intent and provides results based on what it already has in its database.

SEO copywriting for Rankbrain has been made a lot easier because Rankbrain can provide results in any language – from Hindi to Spanish and English. Before Rankbrain, Google always had to constantly update and alter it’s algorithms to help make rank websites better in its search results.

Therefore, you can now write without cramping up keywords on every sentence – thanks to this new Google’s machine learning. Focus on using keywords when creating resourceful and high quality content without keeping search rankings alone in mind, because your content is still likely to be displayed if searches related to it are put in by users.

Including internal links to your content also has a way of improving user experience and optimising your website to rank better on search results. You can now write better and add a few long tail phrases that will direct even visitors that use voice search.

As Rankbrain tries to decipher your reader’s intent, you also need to write with that in mind as well. This means that you need to work on your metadata (information that search engines’ mathematical algorithms see but don’t really appear on your web page). In order to drive traffic to your site, you will need to optimize your metadata by improving your SEO copywriting methods.

Generally Improving your SEO Copywriting

Properly blend the outbound links on your page. Links shouldn’t always lead to other sites especially when you have related articles on your site. This way, users are likely to stay on your website and even visit more often – reducing bounce rates.

Misplaced punctuation marks, typographical errors and grammatical mistakes aren’t the only issues you can have with SEO copywriting. When a word is used too often, phrases not aligning with the topic or unnecessary lengthy jargon been included in the content, it harms your search rankings. If you wish to focus on the copywriting, you can get a good editor to “clean up” your posts before you publish.

You can quote an expert to add authority to your post. Back it up by linking to the page where it can be found. If you have to repeat certain important information in that same piece, you have to find subtle ways to include them without sounding repetitive.

Finally, you will have to cultivate, improve and master your SEO copywriting skills if you wish to expand your online presence. Better still, you can hire an SEO copywriting agency to help.

 

 

Most people can write but few can carve enticing content that holds the reader’s attention past the first paragraph. While an attractive website is essential to its digital marketing success, top quality web copies is more important than appearance. You need to find a copywriter that writes engaging copies to drive traffic and convert customers.

While many webmasters are tempted to do it themselves because surely it can’t be that hard to figure out, understand that your copy is going to compete with thousands of spectacular content from other websites in your niche. A smart choice is to hire a professional writer that is knowledgeable in your niche and can create SEO content that gets results.

Common errors made by DIY copywriters

  • Too much wit without conversion
  • Being too original and ignoring what works
  • Link bait
  • Focusing on feature not benefit
  • Writing from their own perspective, not the buyer’s
  • No bullets, long paragraphs, basically, poor content layout
  • Making assumptions
  • Writing general headlines
  • Copying content from others
  • Lack of data such as A/B testing when creating headlines
  • Wordiness and irrelevant words
  • Creating content that doesn’t compliment design

25 reasons to find a copywriter with Daily posts

  • Create content that mirrors your brand image

Your website is the first contact most visitors have with your brand. If direction is lacking or engaging content is missing, most of your visitors will leave never to return within two minutes. A professional copywriter from Daily posts will create a copy that conveys the following message about your brand

  • Your personality, are you serious, laid back, fun, casual, academic, credible?
  • How quickly can clients reach you if they need help and what options are available?
  • Is there an FAQ they could read before looking for live chat or fill an enquiry form?
  • What’s your portfolio like? Who have you worked with? What did your clients say about your service?

The copies that Daily post writers create for you isn’t just a gateway but a source of information that tells people how you create and convinces them to choose you instead of hundreds of similar brands in your niche.

  • SEO benefits

Search engine optimization is how websites get traffic from editorial, organic or search engine results. Your SEO ranking when a user types a keyword in your niche depends on several factors and here’s what a Daily Post copywriter will do to help your site rank higher

  • Create fresh content that offers value to your visitors. The content will be unique and useful text that will only exist on your blog.
  • Research keywords, users are entering when searching for product or services in your niche.
  • Use relevant keywords that makes it easy for users to find your site when searching for the keyword.
  • Improve user experience

In web design, UX is the new black and it focuses on creating a better user experience by understanding the values, needs, abilities and limitation. How does copywriting feature? Words on your site help users navigate your product or show them the next step to take. If your website features a UX design, you need a Daily Post UX savvy copywriter that can find content your users need and create a guide that helps them navigate and find content easily.

  • Structure

Structure is important to your web copies. It must be organized based on the target audience you’re writing for and the purpose of the copy.  Research has shown that over 50% of visitors only spend 15 seconds on your page so your copy must be well structured to hold their attention. A professional copywriter keeps text concise by writing what your readers need to know in short sentences and paragraphs using bullet points to highlight the key arguments.

A copywriter at work

  • Avoid jargon and ‘big grammar’

Most writers make the mistake of using complicated words where it’s not required. Unless you’re writing for people in a technical/professional field where such language is necessary, avoid jargon at all cost. Your copy must be clear if the aim is to drive traffic and reduce bounce rate and you can’t achieve that if readers have to exert mental energy thinking what each word means. Hiring a professional copywriter ensures you never make this mistake because they know when to use simple language that a 10-year-old would understand and copies that call for technical grammar.

  • Writing with flair

A great copywriter can get your message across in stylish, poetic words filled with substance. A Daily Posts copywriter accesses your product to find the best strategy for writing compelling copies for you. Producing persuasive content is one of primary issues with content marketing. If you work in a niche, no matter how unpopular, you will find a skilled writer with experience in your industry at Daily Post.

  • Triple checked for perfection

People make mistakes when they write, not Daily Posts writers. The writers you choose will catch any error before it goes live. Typos, vagrant apostrophes, full stops and commas, our copywriters will spot it.

  • Create unique content that leads to inbound leads and organic traffic

To keep your followers engaged, you need fresh, trending regular content on your website such as blog posts, social media content among others. The team of gifted copywriters at Daily Posts design copies that is attractive and useful for visitors to keep coming back for more and develop a keen interest in your product. Studies have shown that you can increase traffic by 153% when you post at least once a week.

Concept of uniqueness

  • Boost your content marketing strategy

Writing is an integral aspect of any content marketing campaign that seeks to distribute value attract or retain their target audience. When you hire a copywriter from Daily Posts, they oversee your content writing and create effective content that is interesting and keeps readers on the edge of their seat.

  • Consistent quality

Consistency is what ensures your followers are faithful and keep coming back for more. Lazy copywriters recycle content from other brands in an unimaginative way that is in poor taste. A seasoned copywriter from Daily Posts creates your post from scratch, pools resources from authorities in your niche, back statement with data and smoothly integrates keyword or phrases for a flawless copy.

  • Content is king and your competition is investing in copywriting

The numbers add up; content marketing is the key to any successful online promotional activity and is predicted to become a $300billion industry by 2019. The most successful digital marketers dedicate over 35% of their budget to content marketing because of its’ proven record of accomplishment for success.

  • Understand your audience

Copywriting must communicate to the target audience of the brand for it to be effective. An experienced copywriter can write personalized copies for a variety of audience. The tone for a company targeting millennials will not be the same for another targeting middle-aged woman. A daily posts copywriter gets the reader curious about what is behind the hood by showing them the juicy benefits they enjoy when experiencing your service or product. The audience feels excited with every line they read and imagine how your product will solve a problem for them.

  • Boost sales

Engaging copies creates a balance between your customer’s need and company value, which leads to increased conversion and ROI.

  • Person, problem, pain and pleasure

An important step to creating effective copies is knowing the situation where your audience want change or solution to a problem. A Daily Post writer uses the following steps to identify pain points and induce pleasure

  • Identify the persona the copy is targeted towards
  • Understand the problem
  • Magnify the problem
  • Paint a picture of a perfect future state, free of the problem.

An inexperienced copywriter ignores amplification and aspiration because it might be perceived as using fear to motivate the buyer. In reality, to paint a picture of paradise, you must lay out the consequences that will occur if the problem isn’t fixed for the reader to appreciate the solution.

Basking by the sea. Concept of pleasure

  • Create stories that evoke the desired response

A skilled copywriter should be able to tell a verbal story that demonstrates how the product will solve the problem. This is an aspect where Daily Posts copywriters shine; the copywriters you hire tell compelling stories that inspire your audience to desire the same feelings as you’ve described in your story.

  • Hammer the benefits

Always remember that your readers don’t really care about the specs, they’re eyes are too busy skimming for the promises that await them when they use your product. A Daily Posts copywriter, studies your product, listens to the design team behind the product to hear its inspiration and the solution the product is supposed to solve, takes feedback from customers who’ve already tried it out and creates a sublime description that accentuates the different uses for your product.

Conclusion

While most copywriters are afraid to ask the customer for a sale, our writers are brave and inscribe powerful, compelling, direct content that encourages the shopper to make a purchase. When you find a copywriter at Daily Post, you get the full package of bespoke writing, concise content, SEO rich keywords and useful copies you audience will always find relevant.

In general, writing is a time consuming and hard work, but writing content for the web is even more so. Studies show that at least 55% of site visitors spend less than 15 seconds on a webpage. To beat these statistics, content writing for the web has to be better than good, it must be interesting, engaging, and relevant, in addition to the other characteristics of good web content.

The best content writers out there make equal use of research, creativity and science when crafting their content. You too can write like them and hold the attention of internet readers when you follow tips from this complete beginners’ guide to content writing for the web.

Put Your Key Information First

There’s a world of difference between writing an essay or a paper and writing for the web. With an essay for instance, you might begin with an explanation of what you are writing about. Then, offer an overview of the literature surrounding the topic, followed by the main body of the work and end with the most important point coming in at the conclusion. With web pages on the other hand, the most essential points always come first. For example, users looking for a local furniture cleaning service online, will need to see a furniture cleaning service that is based in their location or close by. If they want a furniture cleaning service specialised in fabric furniture cleaning, then a content headline such as fabric furniture cleaning service in Oxford would be more interesting to click on.

Generally, the most important information for web visitors starts with a simple statement of what you do. The knowledge of this might create interest in related details, then some background information. This kind of writing is what journalists call the inverted pyramid. This means the main purpose of your writing is captured in the first paragraph of your content. Therefore, give your readers the big picture first.

Think like A Search Engine

There are a lot of ways for readers to find web content, from social media sharing to email sharing, links from other websites and search engine results. Content writers need to pay special attention to traffic coming in through the search engine results. No matter how well written and relevant web content is, if it is not optimised for search engines, not a lot of people are going to find it. While researching for content therefore, think about your audience, their perspectives and the sort of search terms they would type into Google. Then be sure to include those terms in content headlines and sub headers to get the most engagement.

Conduct Research

Before you begin to write, some background research is important. Research for content writing is two-fold – keyword research and topic research. You can dramatically increase the number of people who actually view your piece of content by using relevant, well researched keywords throughout. The chances of web browsers finding your content when searching for a topic online is significantly increased when you add the right keywords to your content as organically as possible. Performing keyword research to discover the most popular search terms and keywords for your brand and topic is therefore a good idea, because you can put them in seamlessly as you write.

With good topic research, you won’t be going into your writing blind. Even if you are not writing content for your own business or brand, you need to have a real understanding of the topic you are writing about, and the audience you are writing for. While researching, take into consideration:

  • The purpose of the content (to drive sales, encourage email signups or boost web traffic)
  • The tone required
  • Intended audience
  • Content structure

Remember To Hyperlink to Sources

It is good internet protocol to hyperlink back to a site when you make reference to their content, besides, you’d expect the same consideration. Always cite your sources in your content, and if you’re worried about sending your web traffic to another site, there’s the option to ‘open link in another window’, so that you can keep your traffic. In addition to being the right thing to do, you will earn backlinks as a result. Sometimes, the sites you link to will notice and appreciate your effort with a reciprocal link or a quote.

Plan for Visitors to Land Anywhere On Your Website

Not all your website visitors will start from your homepage. Unlike when reading a book, where people generally start from the beginning to the end, site visits can begin from any of your web pages. In preparing each page to be the first thing a user sees, you’ll need to ensure that the content for each page is easy to scan, and people should be clear about where they are and what your site is about. In addition, there should be a call to action telling people the next action to take, whether to sign up for your weekly email newsletters, read another blog post, request a quote, add a product to a shopping cart or to check out a testimonial or product description.

Your navigation bar cannot do all the work for you. On each page, guide people to the next step by including a button or link with clear action calls. Need to see exactly how many web visitors arrived on your web page? Google landing pages can help you discover where people arrive on your website.

Write Easy-to-Scan Content

Scannable content makes it easy for readers to quickly find what they are looking for. Therefore, instead of paragraphs upon paragraphs of text, use bullet points or numbered lists. Organise your content into labelled tabs instead of a long page of text.

White space, which is the empty space surrounding paragraphs, images and other elements on a page, also makes content easy to skim, the text seems more readable, and engaging.

Dividing content into smaller chunks with descriptive sub headers is also important. Make use of the heading function to achieve the same results in your content. A large heading or H1 can be used at the top of each page, medium headings or H2 for the main content and smaller headings or H3, if you have to break down your H2 further.

Write To Be Heard

Content filled with complex sentences and unnecessarily big words, by web standards is poor content. Unless you are writing a highly niche and technical topic, visitors of varying education levels should be able to read and understand your content. Try to convey your message in a clear and relatable tone, so that even people who speak English as a second language, can understand you too. There are some free tools that can be used to analyse your content vocabulary level and rate how readable it is.

Know Your Audience

It’s simple – before you begin to type, think about who you are trying to reach. Ask yourself, who is my main target audience? Is there a secondary target audience who can both influence and inform my main audience? If for instance, you are writing content for a legal website, your main audience might be existing and potential clients of the firm. However, your secondary audience spans a broader range and includes other attorneys from different firms, legal reporters and anyone who might need your web content writing services in the future. Therefore, your content needs to be interesting and accessible by both categories of audiences. Decide on the kind of information they need and the kinds of questions they might ask on a certain topic, and provide it in a great content.

Make Use of Multimedia

When it comes to content writing for the web, a picture, video or infographic is worth a thousand words. According to research, the human brain receives 90% visual information, and people can process information presented in visual form 60,000 times faster than text. Canva and Piktochart are only two of a large number of services available online to help you make appropriate graphics for your content. With multimedia content, you can break up text into small, easily digestible chunks that your readers will appreciate.

Leave Them Wanting More

Good webpage content ends with a call to action. Let your reader know if there is a person they can contact for more information, an interesting and related video they should watch or a relevant blog post they can read. Using this strategy will direct your readers to other areas of your website, make them engage more with your content. Guide them to a report or infographic they can download, and encourage them to share your content with their friends and family. However, the calls-to-action should be as concise as possible. Hyperlink clear action verbs such as ‘share’, ‘watch’, ‘subscribe’, or ‘download’ will really draw your readers’ attention to what you want you want to achieve.

For beginners, this guide to content writing for the web may seem like too much to pack into a single piece of content. With practice however, it’ll become like second nature and you’ll find yourself creating top notch content that your readers and search engines will love.

The title of this article is a double edged question that will be answered each in different parts of the piece. Corporate copywriting is a skill and endeavor that is becoming more and more useful and invaluable as the world shifts to a more digitized space. Previously, copywriters were usually only employed by ad agencies to draw up captivating copy around a particular campaign and now, as we are moving into a world where the internet and websites are more ubiquitous than ever before, the demand for copywriting and indeed copywriters has increased. Brands have discovered that staying relevant in the online space requires technique and consistency in no other thing than words. Words are the building blocks a brand’s strength on the internet. There are no websites, blog’s, articles, online reviews and press releases without the written word and the master manipulator of the word is a copywriter.

Copywriters incorporate different parts to their skill. There’s that of language, grammar, current affairs and probably most importantly, a knowledge of search engine optimization and digital marketing. They know how to craft engaging pieces that will draw users and generate leads. They have the skill of crafting a whole story around an idea or a keyword and will unleash that skill with vigor when asked to. It is the space in which they feel most comfortable. They can talk about your company or product in a much more appealing way than even you, the owner, if given enough information.

Now, deciding whether to keep someone on full time just to perform this function is another matter in itself. Picture this, you’re a small company that just started operations and your websites backbone on the frontend is already complete with all the graphics and pages on ground. At this point, you just need a person or group of people that will work in tandem and generate the best possible clump of words that will fill the website and add value to it, drawing customers in along with itself. It is not sensible to hire a full-time employee to carry out this function because firstly, you’re not exactly swimming in cash and perhaps more importantly, this is a function you’ll need more seasonally as each need arises. Thus, the above course of action makes very little sense. You could hire a freelancer and that would probably be a better option than the previous, but its pitfalls such as high cost and the unreliability that come with the human factor, considering he/she is just one person and will act in a way that is unpredictable, a way that can jeopardize the success of the whole project. Now, what if you could get a company to do the job for you? What if you could contract with an already existing business entity whose service is copywriting for businesses like yours? Well you could, and that’s basically the gist of the article.

Corporate copywriting agencies like Dailyposts service companies and other businesses by helping them with their copy needs and they function as businesses in and of themselves, having workers that follow deadlines and have targets and the company having targets and deadlines of their own. They usually service a vast portfolio of clients and are ever ready to take on new ones. So why are you better off handing off your corporate copywriting needs over to them?

They are expedient

Unlike an independent freelancer that might not adhere to your deadline or will do so grudgingly, copywriting agencies take on your project with the promise of delivering on time. They have a streamlined internal process that makes sure that none of their writers are overburdened so that your work comes out as the best version of itself, in really good time.

They are more affordable

At least on the long run, contracting with copywriting agencies is more affordable than any other option. Because you can call them on a project by project basis, you don’t have to worry about anything like a retainer or continuous, unused billable hours. You only pay them while they’re working for you. Sounds sweet, doesn’t it?

Frees up your Time for other Responsibilities

Contracting with a corporate copywriting agency means that you have able hands working on your content and thus you can rest easy. Whether it is a press release, website copy, blog post or guest post, you can perform your other functions with rest of mind knowing that the agency has that end covered.

They are Experienced with Your Needs

However many innuendoes the above subheading is open to, copywriting agencies have been there and done that so to speak. They have strong industry experience with the job you’re offering and are best placed to capture the idea you want to convey in words. Their experience makes them versatile and they can pivot quickly if a particular approach to a piece isn’t working.

There you have it. The above are just a few merits to working with copywriting agencies. It’s a shame that many people do not know that businesses like this exist. Those that do however, will testify to their invaluableness. Whether you’re an already established company or a new startup, you’re probably better served outsourcing most or even all of your copywriting needs to an agency. They will deliver fast, quality content that will drive your business to the next level.

Writing great titles will make people click your content, read longer and share even without reading the entire thing. They can make or break your content, give you an edge and inspire people to respond to your copy. Your headline is the first thing that shows up when people look browse through the search engines for certain keywords. If your title is catchy, it has a better chance of being clicked than if it is a regular ole’ thing. There are different ways to craft effective headlines and titles and increase engagement with your content online. The next time you are at your computer trying to come up with a title, consider these killer title tips to get your creative juices flowing.

Make the Title Match Your Target Audience

A great tip for click-tripling title writing is to ensure you understand and are addressing the right audience. Even if you have the best title concept in the world, if it doesn’t click with your audience, they’ll simply keep scrolling away from it. Your headlines and titles need to resonate with your target readers. If there is zero engagement, you’ll need to take a step back (or several), and locate where the lack of connection is coming from. Without understanding your audience and their interests, you might continue to write titles that generate less than a few bored clicks. Match your title to your audience like a pro by understanding your goals and objectives and make them show up in your title choices, and don’t be afraid to push the boundaries of what readers expect.

Keep it Simple

A simple and straightforward title allows you to get right to the heart of things. Forget about playing with words, explaining or slipping-in a joke. Don’t try to sound intriguing or witty either – you could lose some readers who don’t get what you are trying to say. Go straight to the point. Let there be no doubt about what your title is about and what’s going to be in the content of the copy. Creative product copywriters in particular know that keeping a title direct and simple is especially useful for copy where you are trying to sell a product, service or idea. You will be able to highlight their clear benefits for readers better. Some good examples of simple and direct headlines include:

  • The Ultimate Guide To A Clean And Sparkling Bathroom
  • How To Do X (A Special Skill)
  • All You Need To Know About Eggs

Research Existing Titles

Not all titles have to be unique. Some of the most clicked titles are generic and straightforward. This is because simple titles are effective, especially from a search point of view, where readers need quick answers to burning questions. A great idea therefore is to research previously written articles and titles that rank high at the top of search engines, they offer a unique starting point. If you face writer’s block coming up with your own titles, get inspired by other titles and add your unique twists to create your title. Useful tips to easily navigate effective title research include:

  • Find out what already exists on Google and Bing
  • Check Buzzsumo to see recent viral titles
  • Look for gaps in the results to see how your title can be designed to stand out

Make the Big Benefit Clear

Pinpoint the benefit your post offers and transform it into a headline. Your readers have questions they want answers to. If your title shows promise of providing the answers they seek, then they will be motivated to click and read. To craft a title with clear benefits, you need to understand your target audience so that you can craft a headline that will successfully convince them that your content has their answers. Examples include:

  • Fast and Easy Way to Make Delicious Rice Pudding
  • Make Your Own Luxury Throw Pillows In Minutes
  • Start Your Own Blog In Five Easy Steps

Use Attention-Grabbing Hooks

The biggest challenge to headline creation is usually creating uncommon and powerful hooks. With a hook, you draw your reader in and get him or her interested in clicking your title. You need to spend more time to discover the best hook that will lead to greater audience engagement. You can find attention-grabbing hooks by researching your past posts to find out what worked, what generated the most clicks and reader engagement, and the main reason behind it. Trend-jacking can also be used to tie your content to a recent event and increase its relevance. Look through related issues in politics, celebrity behaviour and internet memes to improve your title. Using exaggerations or hyperbole can also work in your favour when it comes to crafting catchy titles, as long as you do not create a disconnect between reality and expectations. Great ways to use hyperbole for your titles include:

  • One Million Reasons To Buy Rihanna’s Fenty Beauty Products
  • The Most Romantic Holiday Destination Of Your Life
  • Why Barbecue Chicken Is The Best Food In The Entire World

Make an Exciting Announcement

People are naturally curious. An exciting news in the title will grab the attention of your readers and make then click to find out. By simply researching a new angle to present existing material, you can have news for your post. Focus should be on recent events with images, interviews and take outs added for more value. This tip also applies if you are writing titles for product or service advertising copies. Excitedly announce new options, offers, pricing strategies and discounts. Consider the following examples of exciting news titles:

  • Now you can get the new Samsung S8 at your local store!
  • Introducing the latest in innovative toothbrush technology
  • Top Marketing Trends in 2017

Tell Readers Exactly what They’ll Get

Great headlines control readers’ expectations by following some simple principles. Identify the Who, Where, When, What, Why and How in your post, and choose which one should be featured in your headline. In addition to the W’s and H, the four U’s emphasising being Useful, Unique, Ultra-specific and Urgent will improve audience engagement noticeably when applied to title writing. The main reason is because they know what to expect in the content, and they are sure it will provide value. Therefore, before you can begin crafting your title, you should know what you want readers to gain from your content.

Use Guiding Titles (How-to)

When you write a title that focus on making it easy for people to create something they have always wanted by themselves, your title will look potentially fulfilling to readers. Most people are looking to improve their life in one way or the other, so make sure your title highlights exactly what the benefit of reading your post will be. Leave the process out of the title and allow the reader scrolling through the search engine to click your promising title to discover the process in the content. Your title should also target the real driving motivations of the reader and the end result. For instance, instead of writing How to Find a Full Time Online Job, reel in your reader with How to make money working from home. Other examples of great guiding titles include:

  • How To Make A Profit Selling Books Online
  • How To Make Friends And Talk To Anyone
  • How To Design A Modern Living Room

Make Use of Useful Tools

Different online tools and strategies exist to improve title writing. If you are struggling to come up with a creative and engaging title for your post, try the SVO or Subject Verb Object topic creation formula. This method emphasises actionable title writing, which provides a great opportunity for increased clicks on your titles in search engines. Take it further and assess your titles with a headline analyser tool from CoSchedule to ensure your titles are interesting and clickable.

Make the Title a Provocative Question

Questions encourage readers to get involved, and the lure of finding the answers in the post will earn you more clicks too. It is important to make the question clear and to make sure your question relates directly to your content. If your copy is supposed to sell products and services, then your title question should highlight their major benefits. The trick is to design the questions to make the reader answer with a resounding ‘Yes!’ Consider the following examples:

  • Do You Want To Triple Your Clicks From Search Engines?
  • Want To Find Out How To Keep Your Kids Entertained Without Going Crazy?
  • How About a Tried and Tested Lemon Meringue Pie Recipe?

Use the Direct Command Method

Create a headline that simply tells the reader what to do. Make it a direct command. When faced with a command, people tend to ask – why should I do that? Your title should provide a benefit and offer readers directives on how to do something that would ultimately be good for them. Even if you’re writing copy for an ad, including the benefit of the products while telling them to take action will get reader’s interest. Sounds tricky, but here are some simple but highly effective examples:

  • Stop Wasting Money on Unused Gym Memberships. Buy A Home Gym And Get Fit From Home
  • Forget All You Think You Know About Copywriting And Practice This Tip For Better Results
  • Subscribe To Our Service And Get Free X

Offer Helpful Information

People go to search engines to find solutions and if your title shows promise of this, then it will get clicked. Not everyone online is eager for more information. Results and solutions to various issues and help with reaching set goals will be more attractive to readers. Your titles should offer practical tricks, rules that work, steps and tips. More importantly, the value you promise in the title should be delivered in the content. Examples include:

  • The Best Money-Saving Tips for Shopping New and Used Cars
  • 5 Easy Steps to Start Your Fitness Journey
  • 6 Different Ways to Cook Healthy Breakfasts Every Morning

Look Before You Post

Before you even get started on your post, it’s a good idea to create a list of different titles. Usually, the content will dictate the title and not the other way around. So before finishing up or posting your article, you should return to the title to make sure it meets all the requirements of a great clickable title. If there are any revisions that need to be made, then they should be done as soon as possible before you can go ahead and post the article. As important as your title is, you want readers to be satisfied when they click to read your write-up.

Add Some Zing to Your Titles with Adjectives

Adjectives inject fun, whimsy or curiosity-inducing angle to just about any kind of title. If you think you have crafted a good title, by including a well-placed adjective you can take it from good to spectacular. Readers can hardly resist spectacular titles so there’s no harm in trying. Some of the most common adjectives that work great with titles include:

  • Killer (probably why you clicked to read this post)
  • Outrageous
  • Amazing
  • Mind-blowing
  • Ridiculously good

Use Quick Fill-in Title Formulas

There are some easy fill-in-the-blank spaces title writing formulas when you need a fast topic that works. By simply inserting the missing words which are relevant to your subject matter you can have a ready title that will keep the clicks coming in.

  1. Here’s How [Well-Known Personality] Does [Desired Skill]
  2. [Number] Top Tips To Create [Something]
  3. [Number] Quick Ways to Achieve [Something]
  4. All You Need to Know to about [Something]
  5. [Number] [Adjective] [Something]

Pay Attention to Title Length

What’s the ideal title length for a blog or article? Kissmetrics believes that six-word titles wok best and where your title needs to be longer, putting the most important words in the first three and last three spots will make a lot of difference to your clicks. If you’re wondering why, it’s because these are the ones people pay the most attention to. The key is to convey as accurately as possible what the post is about while keeping it succinct. Shorter titles are easier to scan and easier to share as well. So, the easier it is to share and scan your title, the better your chances of getting three times as many clicks from search engines.

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