Keyword targeting involves producing content that includes keywords in order to attract visitors via search engines, social media and other keyword-driven platforms. If a keyword is not featured on a website, it is unlikely that a visitor searching for that particular keyword will ever find the website.
By using keywords intelligently in content, it is possible to rank highly in the search engines. There are many other factors involved, such as the link profile of the website, social signals and the make-up of the content. However, the presence of keywords and synonyms is of major importance.
By producing keyword-relevant content that is written for the reader, we are able to attract visitors who seek your products and services. For example, if you’re selling blue cars, we might write an article focused on the “best blue cars” available on the market. We may well emphasise the keywords “blue cars” once or twice in that article. The search engines will ‘understand’ that the page is relevant to blue cars and so will be more likely to rank the page for that keyword. Our titles and descriptions will grab the attention of search engine browsers and build interest. The content will build the desire and encourage an action (where appropriate). Web copy, Feature articles, Guest Posts and all forms of content vary in the way they interpret and utilise SEO best practice. Content has different purposes.
Keyword targeting is particularly powerful when you have pinpointed long tail key phrases. Some phrases are not hugely popular, but can be profitable. By focusing on these, as well as the more popular keywords, it’s possible to gain some quick wins and attract some speedy traffic to convert to sales.