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Copywriting Services

Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Effective copy is an important part of every business marketing strategy especially when it comes to online advertising.

Every ambitious business needs a good copywriting service that will not only deliver quality content that ranks high on search engines but will effectively capture your business and all it stands for. This includes producing compelling landing pages to complete the sales journey of your potential clients.

A major misconception concerning copywriting services is that it is only for large businesses and prominent organisations. It is easy to think that only big brands that rent out billboards and pay for big adverts require copywriting services. However, businesses of all sizes require and seek copywriting services.

In most cases, when an online business is not growing or building the kind of traffic it ought to, the problem is from copy. Mediocre copy discourages prospects and makes you lose their trust. This adversely affects your online reputation and SERP ranking.

Every competent copywriter knows that the primary focus is the readers and therefore it is imperative that they create interesting and appealing advertising copy that will incite their curiosity and gain their trust. By so doing, copywriting services help you to convey your company’s ethos and persuade your website visitors to take action.

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What is a copywriting service?

Copywriting services involve offering professional copywriting assistance to businesses and marketing agencies who want to find a new and consistent way to reach their target audience. Copywriting services are not solely for promotional purposes or for corporate businesses looking for advertisements.

Bloggers who need fresh content for their websites, digital marketing agencies who need content for their clients, SEO firms who need targeted content and even social media personalities who want to churn out shareable content can all benefit from copywriting services.

Your products and services have to be described not only for prospective customers but also so that search engines can understand your niche. Effective copy has to serve both people and search engine algorithms. Copywriting services create a content marketing strategy that aligns with your core values and the needs of your target audience.

In order to be relevant in your niche, you need more people to know about your goods and services. An effective way to do this is to pay attention to copywriting. You need to be sure that the content of your website is good enough to attract high search engine rankings and compelling enough to turn your website visitors into customers.

A poorly-crafted marketing content distributed to prospective clients could generally harm your profit-making potential, regardless of the quality of the product. Businesses need a continuous stream of exceptional marketing content in the marketplace because copywriting has become an integral part of brand visibility and overall business success.

That is why professional copywriting services are a necessity. The ability to expertly craft copy that will hold the attention of the reader and also pass the required message across in such a way that they feel compelled to take action is a skill which only a few people are proficient in.

Types of copywriting service

High-quality copywriting services have the ability to make your business an authority amongst its competitors. Having persuasive and effective copy on your website is essential. Without well-crafted copy, your chances of online success are reduced. Types of copywriting services include:

  • Blog articles
  • Case studies
  • Business landing pages
  • Websites
  • Newsletters
  • Service and product pages
  • Email campaigns
  • Content marketing
  • SEO copywriting
  • Catalogue writing
  • E-book writing
  • Brochure writing
  • Feature articles
  • Periodic reports
  • Articles for magazines
  • Business intelligence reports
  • Newsletters and fact-sheets
  • About Us pages
  • Internal communications
  • B2B and B2C websites
  • Product descriptions
  • Content strategy
  • Commercials
  • Digital Ads
  • Social media strategy
  • Whitepapers
  • FAQs pages
  • Customer guides
  • ‘How-to’ manuals
  • Product descriptions

What makes a great copywriting service?

The hallmark of a great copywriting service or agency is that it provides high-quality copy that yields results for its clients. Like all other services, copywriting services can be excellent, mediocre or just plain horrible. However, when the product is remarkable as it should be, these are mostly the reasons behind it.

A great copywriting service understands your target audience and writes for them. Out of the billions of people using the internet, your copy has a target audience and a great copywriting service appeals to them and reins them in.

A great copywriting service avoids fancy words and unnecessary jargon. This is done so as not to lose the attention of readers.

A great copywriting service makes your copy easy to skim through. Most people do not have the patience or attention span to read through long posts. Therefore, if your copy is too complex or dull, a high number of visitors will leave moments after visiting your website no matter how juicy the brand you are promoting is.

A great copywriting service ensures your copy is unique. No matter how similar your business is to thousands of others on the net, copywriters have the ability to make it sound different and appealing so that it is unique and distinct in its own right.

Facts about copywriting services

  • Professional copywriting service is important because if your web page does not make the first few pages of SERP, you are potentially losing over 85% of traffic.
  • 74% of web users pay attention to the quality of spelling and grammar on company websites and over 59% will avoid doing business with a company which makes obvious spelling and grammar mistakes. This means that a professional copywriting service can help your business to keep potential clients.
  • 80% of people will read headline copy and only the remaining 20% will read the rest. Therefore, if the headline is not fascinating enough, you lose readers.
  • On the average, visitors only read 20% of the content on a web page. A good copywriting service will ensure the important points stand out on the page.
  • 85% of web users stated that they preferred visual-aided copy to plain texts; therefore, pictures are an important part of copywriting as much as written words.

Frequently asked questions

Is it copywriting or copyrighting

Copywriting is about writing promotional content in order to market, brand, advertise and sell a product or service whereas copyrighting is the process of legally securing exclusive rights to a person’s literary or artistic works, giving them the legal freedom to reproduce, publish, sell and distribute the work as they deem fit.

How hard can copywriting be since it is just about writing?

The truth is, copywriting is a demanding job which requires an endless stream of creativity and expertise. It takes a level of experience, discipline and innovation to write in a way that persuades and promotes a brand or service.

Is SEO important in copywriting services?

Yes. This is because the majority of all website traffic is driven by search engines.

What are the diverse specialities when it comes to copywriting?

The specialities include Search Engine Optimised (SEO) copy, promotional copy, ad copy, direct response writing, web copywriting, blog posts, B2B and B2C copywriting. They also include content for both online and offline magazine and newspaper advertisements, direct mail, websites, sales letters, press releases, catalogues, scripts for television or radio commercials, taglines, case studies, social media posts, web pages, online advertisements, white papers, newsletters, brochures, and broadcast messages.

Do small businesses need copywriting too?

Yes, they do. Businesses of all sizes including SMEs and start-ups need copywriting services. Copywriting can equally help them by giving them the boost and publicity they need to grow.


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