What is content marketing?
Content marketing is storytelling. For centuries, humans have used stories to communicate. Content marketing is a long-term detailed approach. It focuses on creating and sharing useful, valuable and consistent content to entice and retain a defined audience.
The goal of content marketing is to build a strong relationship with your audience and drive profitable customer action.
Why is content marketing important?
Value to both brands and customers
Customers love good content. A great content marketing strategy generates more leads than outbound marketing, with a higher conversion rate.
Gain audience insight
Content helps you understand your customers. The data you uncover as your audience moves along the customer journey is an incredible tool in the hands of a content marketer.
Your competition is using content marketing
Most of your target buyers are looking to your competition for information when they have a question. You can’t afford to ignore it.
Content marketing is a great way for brands to build trust
When customers trust you, it establishes a positive brand reputation. They develop an opinion of your brand, engage with your content and see you as the leader in your industry.
How content marketing grows your business
Increase trust in your brand
Customers patronize brands they trust. Content marketing is the vehicle you use to help prospects and customers solve problems. It also positions you as the authority in your field.
Increase organic visibility on search engines
Content marketing and SEO must work together for success. Content builds organic visibility by supporting the primary category and appearing for long tail searches. Most businesses drive organic traffic from content-oriented pages not services or category pages.
Appeal to users at different stages of the buying journey
A well-laid content marketing plan appeals to readers at different stages of the buying journey. It moves prospects from consideration to conversion by removing barriers that prevented them from making a purchase.
Ready to create a content strategy that drives result and generates ROI? Call 023 80 970 979 to get started
Types of content marketing
- Long-form content
- Case studies
Daily Post content marketing services
Blog content creation
We use blog posts as top of the sales funnel content to attract visitors and increase brand awareness in SEO. Each piece of content from a Daily Posts web writer emphasizes the power of visual storytelling. Your copy is crafted by wordsmiths in conjunction with project managers and content marketing strategists.
We conduct comprehensive keyword research, map out topics, titles and formatting that engages your audience and achieves your content marketing goals.
Content marketing strategy
Content is King. However, only useful content drives traffic that grows your business. Daily Posts creates a holistic content marketing strategy aligned with your organizational objectives to reach your audience more effectively.
Our content marketing plan is informative, actionable, practical and measurable. We follow a step-by-step plan and track results along the way.
A unique feature that sets Daily Posts apart from the competition is our brilliant team of in-house word geniuses. We DO NOT outsource content to companies with thousands of freelancers.
Great content is not a commodity you order off a menu. It’s a skill that is nurtured. Content has a direct impact on your inbound lead generation and brand SEO. We take it seriously. Your content is unique to your business. You won’t find it anywhere else.
We help you increase your organic search traffic with white-hat SEO strategy. We provide SEO consultation services, keyword research, link building and content promotion. Our mind-mapping and keyword research process leads to tons of creative ideas that fuel your content calendar. Want consistency? We’ll deliver enough content for the entire year.
Content Marketing Results
Only 40% of marketers successfully track ROI from content marketing. We use content measurement tools and reporting to ensure your content marketing plan are performing as they should. We evaluate traffic analytics such as engagement, keyword progress and site visits. We also review lead generated, conversion, sales and report on findings.
Learn more about Daily Posts Content Marketing Services plus client examples (insert link to contact page under icon Get Started)
How we create your content marketing strategy
Identify your audience
Before writing a single line of text, we conduct a comprehensive audience research. You most likely have more than one type of audience. Your content marketing strategy should cater to different types of readers.
What problem are you going to solve?
We create content that educates your audience and suggest actionable steps they can implement right away. It helps those who are unsure about their challenges and those trying to overcome these challenges. We provide professional writing that reinforces your product/service as the solution.
Highlight your unique value
In a saturated market where your competitors have a similar product, we’ll focus on the unique value your product offers. We show your audience that you are worth listening to and worth buying from.
We define your content marketing goals and your audience. Random posting is hard to monitor or measure. Targets and goals helps us see the results of the strategies we’ve created for you. We use an audience persona to ensure content is tailored to the right audience.
Interesting statistics about content marketing
- Only 39% of content marketers had a documented content marketing strategy in 2018
- 54% of marketers use content to delight and build loyalty with customers.
- 24% of B2B marketers used partnership to reach a wider audience
- 74% of content marketers use technology to analyse content performance
- 90% of B2B marketers prioritise their audience over their promotional message
- 70% of B2B marketers say that visual content performs best
Why is Daily Posts the best content marketing agency in the UK?
We prioritise your project
No one wants to be treated like a second-class citizen, handed off to the trainee. We’ll tell you from the start who’ll be handling your project.
We are versatile
Our copywriters have worked with a range of companies in different niches. We are not predictable. Experimentation is how we achieve artistic masterpieces that wow your audience and increases your SERP ranking.
We are thought leaders
We published content on reputable sites such as JeffBullas.com, Huffington Post and Business.com. We create industry resources that elevates the platform and evolves the industry.
A long term relationship
We’re committed to a long-term relationship with you. Most of our clients have been with us for over 6 years. We have a track-record of successful partner relationships.
Content succeeds when your audience responds. Downloads, subscriptions, sharing, CTR and signups are all possible responses. We grab their attention, engage, delight and convince them to take your desired action.
Why Choose Us for your content marketing needs?
- We do more than content marketing. We offer fully managed services to fuel your content efforts and help your business grow.
- We offer paid advertising services to put your services and content in front of a qualified audience.
- We’ll earn your trust through great work backed with high integrity
- We’ve designed a content marketing strategy that gets the most out of your marketing budget. The benefit? Lower costs of hiring an in-house employee when you’ve leveraged a top UK copywriting agency that generates more ROI for you.
- We create content for agencies of all sizes. Mid-sized, small and Fortune 500 companies.
- We practice what we preach. Peruse our blog and website and you’ll see that great content is at the heart of everything we do.
How much content will I need each month?
Usually, small businesses blog weekly. The volume varies according to businesses. We advise clients to blog 3-4 times a week. We also encourage you to develop a guest posting strategy. The more content you create, the higher your chances to turn up in SERP.
What is the average length of your blog posts?
A good mix of long-form and short-form content is ideal. As a rule of thumb, short form content ranges from 1000-1200. Long-form content ranges from 1500-5000 words. We can create pillar content and clusters to position you as the authority in your industry.
What result tracking can I expect?
Daily Posts UK look at website traffic and on-site performance. We measure and analyse these metrics on a monthly basis to optimise for conversion.
Who will work on my account?
Daily Posts assigns a team of digital copywriters, SEO specialists, quality control personnel, editor and project manager to each account. This ensures your copy is triple checked for quality and SEO relevance before we publish it on your behalf.
Increase your brand awareness and grow your business with a content marketing plan from Daily Posts UK. Call 023 80 970 979 now
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But putting out fresh articles and blog