Tips on writing awesome headlines
The words you choose for your headline matter. They have to reach out to readers and start the conviction process. Avoid words that are complicated or would only be understood by a handful of people. Use simple language that can be powerful as well.
You could even apply the call to action technique with words like “Try”. You can also make use of language that addresses the readers themselves such as “You” and “Your”. Words like “Never” and “Don’t” are also power words that can create the effect you want.
A headline is supposed to target a certain group of people, who will definitely use certain keywords during their search. These keywords can ensure you have headlines that are optimized enough to send needed traffic to your website via organic or even paid search.
Make sure to use keywords in your headlines that people are constantly searching for. There are tools you can use to find high-volume keywords for your headlines. It is important to note that keywords with high-search volumes ultimately mean more completion, so, don’t stop at an awesome headline; you definitely need awesome content too.
It would be useful to know what headlines your competitors have used for similar topics. Checking out the rankings of such headlines would be a great way to check out where and how to improve on yours. The idea is to have a headline that sticks out among the many that are available already.
This is common but effective. Studies have shown that people are attracted to numbers. Somehow, numbers suggest easy reads. It also means they sort of know where you’re going; 10 steps, 5 ways, 8 tips, 20 reasons and so on.
Some headlines make you feel the best time to check out what they have to say is ‘now’ or you might just miss out on whatever it is. Words and phrases like “Hurry”, “Today” and “Limited stock” are tools to get people to avoid procrastination when it comes to your site.
Your headline, while enticing, should not give away the bulk of your information. It should give just enough to make the reader curious to the point of getting into the rest of the copy. If people feel they already know all you have to say from your headline, they probably wouldn’t bother with reading further. Just ensure to balance it out; not too much, not too little either.
You are sure to get more clicks with wow factors in your headlines. Something too good to be true or even controversial or unusual is bound to make people curious.You can try asking strange and funny questions.It is always a good idea to write more than one headline for the same topic, so you can choose the best one to use.
Setting the right tone is important. Your tone should be focused on solutions and not problems. Focusing on the negative will discourage potential customers even if you have solutions. A positive tone will say you are capable of providing solutions and can be trusted. It is simply the half full or half empty choice. Even though there are times you’ll have to create a sense of urgency, start on a positive note.
Headings are a good way to summarise all of your content. With headings, your readers will know what each paragraph or section is about and can decide on what to read. Breaking up content into sections will make it easier to read, with the appearance of less bulk.Short paragraphs are also easier to read and digest. Avoid paragraphs that are long. Try to stick to 5-8 lines per paragraph. If you have a long paragraph, you could read through and find a place to break it up into two parts.
Start with the most important information
Knowing that readers are more likely to scan through, putting the most important information you have to pass across first is always best. Known as the inverted pyramid, if your reader leaves halfway, they would still have the important information because you’ve started with the conclusion.
Web copy needs to be clear and straight to the point. Remove words and sentences that the piece can do without. If a sentence can do without a word or two, then take them out. You don’t want to have a copy filled with superfluous words. A short copy is easier to read, so, when you can, omit as much as isn’t necessary.
While it is possible to generalise, you may want to consider specialisation, especially if you’re not looking to be a full-time copywriter. Specialising means you’ll be better at copywriting of a particular kind, which will serve the industry for which you are skilled.
Using internal and external links are not just good for SEO purposes. It also creates an easy user experience, allowing users to find out more about your business with internal links and find out more about relative topics with external links by simply clicking on the links you provide.