What should a health copywriting SEO strategy include?
SEO is important enough a consideration for you to develop a unique strategy for it within your overall health content strategy. What should your SEO strategy take into consideration?
More than half of all online searches are done on mobile devices therefore your website has to be properly optimised for mobile viewing. Good content for health websites needs to be formatted to make mobile viewing and reading easier.
Professional health writers take into consideration several factors that can make your content mobile-friendly or not. For example, long blocks of text will most likely be avoided because they are ill-suited for retaining attention on a mobile screen.
Search engines tend to favour in-depth articles that provide detailed information about a topic. This kind of content can position you as an authority in your field, especially if visitors interact positively with it by staying on your web page to read.
A professional writer who creates content for health-related sites can produce well-written copy that’s informative, not simply stringing words together. Informative copy that’s tailored to your unique customer base is what you need to stand out from the rest of the pack.
Your homepage is the first page visitors see when they enter your URL into their browser. However, that doesn’t mean it’s the only way they can land on your website. A landing page is the page where a visitor ‘lands’ when they click a link to your website from ads, search engine results, or other forms of targeted promotion. You can’t have more than one homepage, but there’s no limit to the number of landing pages you can have.
Your health content writer can create highly-specific landing pages that focus on one major subject alone. For example, if you’re a rehab facility, you can create different pages for every kind of addiction you treat. The goal for these pages is to provide highly-targeted, informative content. These pages tend to rank higher in SERPs because they are more detailed and provide more relevant answers than general pages.
Local search is important for many businesses, more so those in the business of delivering healthcare services. According to search giant Google, 63% or searchers base their decision on how close a service provider is to their home or office. By taking steps to ensure that your content is properly optimised for local search, you’ll be making it easier for those around you to find your practice.
Your contact page is not the only place where your address should be. Other pages on your website should clearly state your location and the areas where your services can be accessed from. Our health content writers will be sure to include your location wherever needed in your content, to ensure that search engines know which areas you’re local to.
You can also take it one step further to register with Google Local, which allows you to be included in Google’s local business results for location-specific searches about services that you offer.
To some people, the terms medical and health copywriting can be used interchangeably, while others distinguish between them. Medical content is believed to be academic and serious content intended for industry professionals, researchers, scientists and doctors. Health content, on the other hand, may be associated with light lifestyle and wellness content.
In terms of definitions, dictionaries define the word ‘medical’ as relating to the practice or science of medicine. Medicine is then described as having to do with the diagnosis, prevention and treatment of symptoms and diseases using surgery, radiation or drugs. In most dictionaries, being in a state of health means being free from disease. The World Health Organisation adds that health does not end in the absence of disease, but it includes complete physical, social and mental wellbeing.
From the start, we can deduce that health is a much broader term. It includes the prevention and treatment of symptoms and ailments, as well as wellbeing, lifestyle, diet and socioeconomic factors. On the other hand, the terms medical and medicine specifically refer to the prevention, diagnosis and treatment of disease.
Yes, but not necessarily. Some organisations distinguish between medical and health writers while others do not. Generally, a medical writer may write content for grant applications, protocols, regulatory submissions, research papers, clinical guidelines, media releases concerning research, feature articles and news for medical professionals and researchers, reports, manuscripts, marketing materials for pharmaceutical products and slides.
A health content writer may write content less for medical professionals and more for the general public. This content may include patient information, media releases, brochures, blog posts, website content, feature articles and news for the general public, social media copy, direct sales copy, newsletters, product information, patient information and media releases.
Neither medical nor health writers need to obtain a medical degree, but some writers do have a background in medicine or other relevant fields of study. In many cases, there’s no need for a distinction between a health writer and a medical writer. Therefore, whatever the tag they are given, they can write various content types for different kinds of organisations. These may include:
Professional health websites and blogs
Health-related businesses and brands
News and lifestyle websites or magazines
Academic and scientific journals
Medical businesses and brands
Medical magazines for professionals
Medical news websites
Medical education providers
At Daily Posts, our health content writers are experienced in writing various kinds of content for different online channels. Excellent creative copywriting for the healthcare industry requires sufficient experience in that area and that’s what you get when you sign up for our service. Our team of talented, professional health copywriters can be trusted to communicate your message to your audience effectively to achieve the desired results.
Get in touch today to start getting professionally-written copy for your website.