In the current digital space, the importance of brevity has been lost on many businesses aiming to improve their bottom line, as they try to fit in as many words as possible into their marketing copy. This is especially true for marketing emails. However, it is important to note that the average individual is inundated with all kinds of marketing messages over the course of any given day.
From social media to email, there is only so much time available for your customer to digest your content. The problem is compounded even further with the poor attention span situation. An email deemed too long can put off your customer, regardless of what you may be selling.
This piece looks at mistakes you are making that end up leading to lengthy and sometimes verbose email copy. If you are guilty of these, then there is no denying the fact that your customers will find your emails to be confusing, boring and off-putting.