The Second Test: This second test is performed by very few hiring companies, but that doesn’t make it any less valid. This test helps determine if a copywriter will be just that, or will also be a good editor and collaborator. Bear in mind that a copywriter, editor and collaborator all rolled in one is far better than just a copywriter.
The test will occur when you receive the completed first test and offer feedback. If the writer can take your feedback and apply your suggestions, that is a sign of a possible future editor and collaborator. But a writer who is unwilling to take your suggested changes or is unable to make changes per your instructions will most likely be able to serve you as strictly a copywriter.
By following the above steps, you should have an easier time finding a quality copywriter, editor and collaborator and will also have an idea of how well you can work with that writer.
Questions to ask when hiring a content creator
To ensure your content writer has everything it takes to deliver on the quality and quantity of copy you need, ask the following questions during the interview stage.
This question may seem like a run of the mill interview question, but if you are looking for a writer who will be a great fit, it’s a smart question to ask. A copywriter’s answer to this question will help you gauge the writer’s interest in the job. It will also provide some insight into what sort of writer the person is. The type of writer you are looking for should be one that’s inquisitive and keen on research. If a writer goes through the trouble to run a background check on your company in order to understand it before making a proposal to you, that’s a clear sign of the writer’s thoroughness and attention to detail. You can also use this opportunity to discover what the writer knows about your target audience and your brand’s voice. The more knowledgeable the writer is, the better.
The exact wording of this question will depend on the specialty or niche of your business. With this question, you can discover how familiar a writer is with the language used in your field. Use this opportunity to discover how much the writer knows about industry terms specific to your niche. The more the content creator knows, the more likely he/she will be able to create truly authoritative content.
This question will let you know if the writer is up to date on popular publications and authors within your niche. The more the writer knows, the more you can expect in terms of relevant content with suitable style and quality.
As stated earlier, SEO isn’t everything, but a quality copywriter should have sufficient knowledge and expertise when it comes to it, to ensure your pages are well ranked in search results. The writer of choice should have experience search engine optimising content through tactics such as attention-grabbing headlines, long-tail keywords, quality links, meta descriptions, image alt text, and so on.
If you need a content writer for consistent content creation, it is important that he/she is able to deliver within the stipulated time period regardless of the circumstances. Your writer should be able to work to deadlines rather than crumble under pressure, and his/her past experiences will be a clear indicator of capability. Be sure to ask about their approach to writing under a tight deadline.
If you have specific ideas about the tone, style, format and message of your content, your writer should be able to deliver content according to your specifications. So, keep an eye out for a content creator with experience taking direction. If you don’t have any specific form you want your content to take, then this question will be unnecessary as the writer will have free reign to write in the tone and format he/she pleases.
A number of writers are better at writing in their own voice but are unable to duplicate the already established voice of a brand. For instance, a content writer that is an expert in writing blogs in a casual and informal voice may struggle with adapting their voice for formal-sounding content for a bank or other professional industry. To see how versatile a writer is, you can ask to see past jobs done for various clients. If all the jobs for different clients look and sound the same with zero adapting to suit the tone of each client, then perhaps that writer will be unable to modify their voice to match the established one of your brand.
The point of this is to have the content creator show you a sample of what he/she can do for you. The assignment should have a time limit so that you’ll know if the writer can work to a deadline. Furthermore, if the submission contains poor grammar, bad flow, excessive jargon and other bad attributes, then, clearly, he/she is a poor fit that will likely repeat the same mistakes throughout your project
Every writer for hire has his/her own speciality. If the writer is used to writing blogs, press releases, emails, but has no experience with landing pages, and what you need are landing pages, then that writer is likely not the best fit for your needs. Ask for a portfolio to see examples of the copywriter’s previous work and to discover if you can trust the writer to craft the sort of copy you need.