What is Copywriting?

Copywriting is the skill, and area of expertise, where professional writers write engaging text for advertising or other marketing purposes. At Daily Posts, our copywriters can write for your websites, sales letters, advertisements, email newsletters, taglines, ad concepts, and fundraising campaigns.

It is the craft of writing compelling messages (known as copy) that motivate readers to take an action on something such as make a purchase, sign up for a membership, register for a subscription, make a business call, or donate to a charity. Daily Posts writers can help you convert your readers and optimize your website for search engine rankings.

A copywriter could also be responsible for writing the script for a TV commercial. The brochures available at an auto shop or a trade show are all written by copywriters. Other examples of copywritten work are billboard copy, jingle lyrics, radio commercials, direct mail and other marketing communication material.

Web content writers and digital copywriters

If a copywriter writes copy for the internet, they are referred to as a web content writer. The content writer produces online advertisements, content for web pages, newsletters, social media content and blog posts. These are the sort of publications our content writers usually create content for.

Cross-discipline copywriters, who combine both offline and online copy works on a wider scale, are known as digital copywriters. The difference is that they consider the mechanism of the online customer’s journey, external links for search engine optimisation, and are strongly involved in generating online conversions as well as resolving issues such as bounce rate.

Employment for copywriters

As we at Daily Posts know all too well, there is no shortage in the need for professionally written copy, and copywriters can be employed in organisations that require or produce creative communication. They include advertising agencies, PR firms, copywriting agencies, TV networks, corporate organisations, charity organisations, SEO companies, and digital marketing agencies. Some copywriters who prefer to work on their own terms may practice as freelancers, taking specific jobs at their own convenience. Our agency has writers working round the clock to produce amazing content for you, so you’ll never be left out of the loop of good writing when you choose us to write for you.

  • Advertising agencies

Ad agencies usually hire copywriters as part of their creative team, where they are guided by art directors. The copywriter creates a script or text for an advertisement, based mainly on the information provided by the client. This information is known as a brief. The art director supervises the visual aspects of the advert, especially the print work. In some cases, they may supervise the production. In an ad agency, any member of the creative team can come up with the big idea (or concept) and team collaboration completes the work.

  • Copywriting agencies

Unlike full-service advertising agencies, copywriting agencies such as ours focus mainly on producing copy for clients. Copywriting agencies may also provide a range of editorial and associated services that may cover brand positioning and messaging consulting, search engine optimisation, social media, copy editing, developmental editing, proofreading, fact-finding, layout and design. Clients are usually made up of small and large corporations. Contact us to get a quote on extra services such as editing, technical writing, proofreading, and fact finding.

  • TV networks

Every TV network has a team of copywriters that scripts the programs and shows. The news is also prepared by a professional with copywriting experience – they go through the daily news and edit the material for easier communication with their audience. Much like this, we at Daily Posts have writers with ample experience and a good eye for research, ensuring that your copy is well-detailed and compelling.

TV networks may have an in-house team that produces its own advertising script and jingles. The copywriters are tasked with developing the scripts for each ad. The copy editor reads through to clean and polish each written work before it is officially released.

  • SEO companies

Search engine optimization companies specialise in producing content that places clients’ material in a vantage position on search engines. As internet users search online for products and services they need, it is the job of an SEO copywriter to make their client’s website easily visible to the potential customers.

Our SEO copywriters promote web visibility by using the right keywords, attractive headlines, original content and powerful call-to-action techniques. They write for humans with the consideration of search engine crawlers. Linking content is another essential skill of the SEO copywriter – this seeks to boost the authority of our clients’ web pages.

Daily Posts can help you achieve the SEO you have always dreamt of for your website.

  • Digital marketing firm

A digital marketing firm helps businesses produce and distribute marketing communications across online networks. Their services may include content marketing, social media management, SEO copywriting, PPC marketing (AdWords & display advertising), remarketing and web content writing.

Depending on their area of expertise, a copywriter will fit well into any of these positions within the firm. The main objective of a digital marketing firm is to augment the overall marketing efforts of a company via digital communications.

Copywriters can also be employed in-house by various organisations such as retail companies, book publishers and other firms that churn out advertising regularly. As for independent copywriters, they hone their craft anywhere they can place their laptop; from their home study, to a coffee shop or a park bench. Some notable copywriters in history are John Emory Powers, William Bernbach, Leo Burnett, Robert Collier and David Ogilvy.

We stand out in the world of copywriting, because not only are our writers some of the most talented around, we also understand content requirements in deiverse projects, and will communicate with you to reach the highest possible standards. Wherever you are in the world, and whatever type of copy you need, at Daily Posts we are happy to help! Contact us today, or click here to find out more about who we are, and what we offer.

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