If you have a vast knowledge of your specific industry and think that you should be seen as an expert, based on your experience and knowledge; you can become an authority via industry article writing. Even if you have no experience in article writing and have never considered yourself a writer, you can take that knowledge of your given business and turn it into informative, interesting articles. These pieces of writing will not only provide readers with new ideas or concepts, regarding your field, but they will also create awareness for your name, business or brand.
Article writers always look to get their writing published in order to make a name for themselves, but aside from submitting ideas and articles to trade magazines, newspapers, or websites you can also create a blog or website specifically to share these ideas. By using certain digital writing techniques, like search engine optimisation (SEO), your blog may begin to garner serious attention. However, whether you decide to go through trade magazines or just want to start industry writing via a personal blog, the quality of the content must be high in order to establish yourself as a credible source or authority.
Research the Field and Specific Topic
Ken, an expert in Internet Marketing for real estate agents says “Even if you think you already know your subject and field inside-out, you should always carry out more research on your topic and industry as a whole. Having information at your fingertips when you begin writing will smooth out the whole process and help you create the best quality content possible. Researching and figuring out what you want to put in and leave out of your article will allow you to be better organised and lead to a well-thought out and properly structured piece. Organisation also ensures that all of your article’s information is useful, rather than being stocked with filler content of no value.”
Find and Use Industry Facts and Figures
As you carry out your research, collect facts and figures that back up any ideas or trends you’re discussing in the article. These statistics will not only provide your readers with solid information regarding the industry but it can also break up the text of the article. To add some visual flavour to your writing, you can add these figures in the form of charts, graphs, or diagrams. ‘Infographics’ such as these help to retain a reader’s attention – blocks of texts can be off-putting, and sometimes even more confusing than a simple chart.
You should also conduct interviews with established industry authorities – this will provide you with insightful quotes, which can speed the actual writing process along. Additionally, since you’re talking to an expert, the quotes from the interview can be their own source of information and research. Often times, interviews supply writers with idea, stats and perspectives that they might otherwise have missed out on and may also grant an opportunity for creating a new contact.
Create High Quality Content for Publication
In order to create high quality content, as you tackle industry article writing, you have to make sure that your material is flawless. You’ll want to write in an appropriate tone and use professional, maybe academic, language. The degree of formality in your writing should be based upon the publication you’re trying to submit to, rather than your personal tastes. If the publication in question uses a more technical tone, you should follow that pattern but if you notice a more friendly and interactive tone then opt for that. You should also match the language they use: if they steer clear of industry terms and jargon, then write your article in simple language befitting their style.
When the writing is complete you absolutely need to proofread your article. You should look for spelling, grammatical, and structural issues that you may have missed during the writing process. Don’t rely on a computer’s spell or grammar check, either; these programs can miss errors like word confusion (‘your’ vs. ‘you’re’, ‘affect’ vs. ‘effect’, etc.) or missing words. By making sure your copy is free of errors you’ll have a better chance of getting published and establishing yourself as the industry authority you want to be.