The art of writing has undergone many changes as technology expands and dictates what writers should be doing to reach target audiences. Things like SEO writing and keyword density have altered some of the mechanics of article writing, but there are some tried and true techniques that never change, no matter how much the digital landscape may evolve.
These techniques can be implemented in any style of article writing, including industry article writing. Writing for trade magazines or websites can be intimidating at first but by following these simple, timeless writing tips you’ll be able to tackle industry article writing with relative ease. These tips are even praised by professional article writers, working in the profession for years.
Create and Stick to a Plan
Whenever you begin an article, it’s important to go into it with a well thought-out plan to help you focus throughout the actual writing phase. Sometimes, when an article is written without a plan, the results will seem disorganised and lacking in structure. The article may even drift from subject to subject, without any real cohesion. This happens because, without a plan, a writer may follow their own wandering thoughts and write accordingly, instead of writing in an outlined and logical fashion. Disorganised articles can confuse readers and will more than likely put them off reading to the end, or remaining on your website at all.
By focusing on your article and your plan, you will be able to create a clear and informative piece of writing that your readers will enjoy. This is important in industry article writing, since trade magazine or website readers are looking for specific information from an industry expert. They won’t believe you know what you’re talking about if your article has no focus or structure. If you submit an article lacking in clarity or organisation, it’s unlikely that you’ll even have your work published, or that you’ll hear back from the magazine/website/blog editor at all.
Research Your Topic
While using your own experience in article writing is common and encouraged, you should always do additional research when delving into industry article writing. Writers are known for doing large amounts of research before putting pen to paper; it helps to figure out what information you want to put in your piece beforehand, as this will help you source relevant data.
In industry article writing this may mean looking up facts and figures in order to back up concepts about market trends within your chosen field. If you carry out detailed, insightful research, then you’ll also avoid having to resort to filler or useless content to meet a word count quota.
While doing research you may also want to perform interviews with industry authorities and key players in the business. These interviews will provide you with more information on your topic, enhance your overall article, and prove that you have the proper knowledge of the subject at hand.
Write in Appropriate Tone and Language
Different styles of writing require their own tone and language. Entertainment writing can benefit from a friendly and informal tone, while more technical article writing may need more of a professional and authoritative perspective. This is more subjective than other writing tips, since article writers can select the tone of their own writing and fit it to their topic or publisher.
No matter the tone of the article, though, it’s important to keep the language simple and plain. Industry articles and similar writing styles are meant to be informative and to the point, there is no call for flowery language or fluff. Audiences are looking specifically for facts and updates regarding their trade and will more than likely skip over any unrelated content. Simple language will also ensure that your readers understand the piece; choosing complex or imposing words instead of a common vocabulary can be a quick way to alienate your readership.
Proofread Your Work
Finally, article writers the world over will tell you that it’s key to proofread your work before submitting it to an editor. When proofreading, look for spelling errors, grammatical mistakes, and similar issues. These errors include things that a word processor’s spell/grammar check might miss, like missing words, for example. Some article writers believe that reading the finished piece aloud helps them catch hidden errors, too. Either way, some form of self-editing will benefit your writing and help you in the long run.