Rule of three copywriting studio is a copywriting company operating out of Oxford, with branches in Paris, and London. The company began their services in 2007 and was incorporated in 2008.
This copywriting studio have stood out of the crowd over the years and can be identified as one of the pioneers of modern day copywriting. With their unique approach to creating compelling content, and a powerful style of communicating through persuasive language, they have made their mark as a top content making entity.
Integrating a chic style into the copywriting process is not an easy feat, but the Rule of Three have shown the world that the spring of creativity never dries up.
They blazed the trail for other copywriting agencies to follow by founding their identity on the principle of the holy trinity of writing – The Rule of Three. The style of writing is known for its resounding, resonating and reverberating effect on its readers. Their three-step angle involve: Awareness. Affect. Action. Talk about creativity. This approach, coupled with ingenious writing executions, has proved to be effective judging from their massive success over the years.
Their self-proclaimed tittle as “artists of persuasion” and ability to make “customers out of readers”, can hardly be debated. They have attracted and turned some of the biggest brands out there into dedicated clients, creating enticing copy for a number of popular online giants and top automobile manufacturers.
The studio is led by four highly experienced directors that oversee different layers of the company: Content strategy, Design and Development, Transcreation and Copywriting.
Rule of Three copywriting studio offer a wide range of services that mirrors the needs of the 21st century. They provide bespoke content making strategies geared towards conveying and converting site visitors into dedicated customers. They have erected a range of structured disciplines that fuel their service model to produce desired results. Their copywriting services include:
- Content Strategy
- Digital development
- Advertising copywriting
- Global copywriting
- Marketing communications
- Search Engine Optimisation (SEO)
- Project management
Rule of Three also run copywriting training lessons for new and upcoming writers who wish to build a name for themselves as copywriters.
They also go beyond the natural copywriting spectrum to provide a broader scope of services still in the digital sphere. These services include: User Experience (UX) development, scripting and screenwriting, television and film treatment, print and media, and brand language.
Another impressive part of their business range is the translation service. Their network of translators are constantly on standby to help brands expand their reach by providing real time language translation for platforms located outside their operating region.
What Is Copywriting?
Copywriting is a crucial aspect of online marketing. It is the skill and style of tactically delivering words that can attract, glue, and persuade a reader to take a desired action. The words engineered in copywriting are designed for the primary reason of promotion. The words are targeted to a specific base, to catch their attention, speak about an issue that resonates and relates to them, and finally offer a product as the solution.
It’s not as easy as it sounds. The art and science of copywriting involve a deep need for versatility. Players in the field are often required to make content for different businesses involved with different industries. That is why copywriters are often called polymaths.
The entire world of business being dependent on the internet for survival, have come to understand the importance of copywriting. A business yet to involve copywriting professionals and online marketers could be easily said to have no plan for growth.
Who is a copywriter?
A copywriter is any individual or firm skilled and involved in the art and business of copywriting.
What do copywriters do?
They provide online content geared at turning site visitors into customers. Their job is to promote a brand through the various platforms of the internet which include, blogs, e-mails, social media and a clients site. Copywriters can also do their the extra job of channeling those potential customers to the website of their clients.
Who hires a Copywriter?
An individual copywriter could be hired by a corporate copywriting firm like Rule of Three copywriting studio or can be a freelancer that directly works with clients on an as-needed-basis.
What’s more, a freelancer can choose to take jobs from corporate firms who have a heavy project to deal with. When the copywriter is inundated with a huge amount of jobs, they often pass them off to another copywriter or an agency.
However, the true employers of copywriters are their clients. Clients (or employers) of copywriters and copywritting companies are mainly businesses who wish to adapt a style of content that can earn them visitors and customers.
What is Search Engine Optimisation?
Visitors and readers don’t magically appear on a website. Chances are they might have never heard about the site. They are funneled to the particular site through different platforms on the internet the prominent one being search engines.
That’s what Search Engine Optimisation is all about: doing what’s necessary to draw potential clients to websites through search engines. It basically involves fashioning the content and structure of a website to the specification of a particular range of keywords in order to rank higher in search results.
How do companies like The Rule of Three use SEO and Copywriting to promote brands?
It is simple (only in theory), when the SEO tactic has done its bit, the reader is handed over like a relay baton to the copywriting process to be convinced and converted, and from there, it’s up to the company’s sales team to complete the cycle.
How much do the Rule of Three charge for their services
Copywriting companies differ and so do their charges. Contents as well differ and so do their prices. It’s all in the works. A largely technical project or content could be charged higher than simple contents like landing pages or profiles. So prices vary. To find out their price range you’ll have to contact them with the details of your work.
A great number of experienced and talented writers work under the employ of the Rule of Three copywriting studio. They boast an indent knowledge of other SEO and Copywriting. That is why they are up there with the elite in the business.