Posts for my blog

Starting a blog is like investing in a business. The same way you employ personnel, purchase furniture and pay for rent or buy an office space, is same way you should invest in the right tools for your blog. The more effort, time and money you invest determines if your site will bring you the best Return On Investment (ROI).

The reason a lot of bloggers don’t make any ROI is because they believe that all there is to a blog is just writing quality content. But they forget that one can’t achieve all the right results from hard work alone. You have to be smart enough to save time for other productive ventures by investing money in the right tools to help you blog better and faster. Time is money, you need to save both and still make good use of them.

It’s okay to have a well designed website, but you also need to invest on plugins, the right research tools and even an effective copywriting service (that can deliver great content) for you to start getting your ROI. The good thing is, some of these tools are free. They save you time while you write great articles faster, and also increase your conversion rate by bringing more traffic to your blog. All you need do is stay glued and you’ll get a run down of 15 of the best research tools you can use to write better blog articles.

 

1. Long Tail Pro

If you are looking for keywords that will increase your search rankings, then this research tool will be of great help. Keyword research is one of the easiest way to also increase traffic to your website.

You may be wondering what Long tail keywords are. These are search queries that are more than 4 words long. It targets what the user expects from a ranked article. Authority sites rank keywords that exactly match a query, therefore making long tail keywords easy for ranking. Here are some examples: copywriting – short tail keyword; copywriting agencies – medium tail keyword; The best copywriting agencies in the UK – long tail keyword.

Therefore, Long Tail Pro is a premium tool that searches and comes up with low competitive keywords to fit any kind of blog post. Using these keywords in your article will definitely boost your search rankings even if you just started blogging!

2. BuzzSumo

If you are a digital marketer or blogger looking for amazing ideas for posts on your website, Buzzsumo is good blogging tool that can help you with that. It also acts like a spy that gives you an insight on high ranked posts from your competitors.

Once you enter a domain name or a particular keyword on its search bar, details on the contents been shared constantly in your niche will be displayed – along with the number of shares and even backlinks.

If you intend to create great content that will drive a lot of traffic to your blog or reach out and build a relationship with the major influencers in your niche, you can get either the free or premium version. Any of the versions can still help you write on trending topics that will help your website’s Search Engine Optimisation (SEO). This tool also shows backlinks of posts that display on your search results, and people who shared it.

3. Quora

When it comes to finding the best blog post ideas, Quora is pretty popular in the blogosphere. When you don’t come up with captivating ideas for your site’s contents, visitors are likely to bounce off to other blogs while the number of existing subscribers will start reducing. Getting the best ideas isn’t as easy as it may seem, it takes lots of effort and time. Therefore, if you do not want to struggle with writer’s block then consider using Quora.

This platform helps you find valuable answers to any essential question any body can ever think of. It indirectly helps you develop content to solve certain issues people face and let users read more on what’s trending. Asides the fact that it is free, you can also sign up to get notifications when bloggers publish content on topics that are relevant to your niche.

Quora is quite easy to use. Just follow blog topics that tickle your fancy, find questions with more views, comments and good ratings – as that helps you know what’s trending in your niche. If you also want answers for certain questions, you can ask and the Quora community will tell you what you need to know. This will help you get an idea of what people think and how you can provide them with better information via your blog’s content.

4. Grammarly

This research tool is almost like a jack of all trades. With a Microsoft word add-in, a browser extension, a grammatical error checker, plagiarism checker and an app that helps you access different platforms, it could be ranked on the top 5 web-based editing and content creation tools.

It helps you check the passive and active tone of your post, duplicate content, grammatical and typographical errors – hereby Proof-reading your writing before you publish it. Alternatively, if you need a copywriter to do all these instead (and you don’t mind spending a penny because humans could be more effective than programmed bots) – the choice is yours.

5. Thrive Headline Optimizer

One of the top movers of blog traffic use this tool to get the best headlines for their posts. The first thing readers see on a search result is the headline of your post. That’s what determines if they will stay to read all of your content or just scroll to the next competitor’s blog.

The Thrive Headline Optimizer searches for the most trending headlines based on how engaging they are, the number of clicks and reading time. When you find what you like, you can easily switch up the titles to make yours sound more unique. There are other tools that only tells what title will fit your blog, but this one actually performs a real time test to see what works.

6. Thrive Content Builder

You must not use coding to design your landing pages. Almost every blogger writes plain content. But with Thrive Content Builder, you can create sticky content and animated posts – making your blog look unique, engaging and totally different from other sites. You can also customise the layout with clear animated call-to-action buttons amongst other plugins – without coding – in less than an hour!

7. SEMrush

SEMrush allows you carry out audits on your website if you need to fix any issues, analyses different blogs to find the trending keywords in your niche and pretty much do anything related to Search Engine Optimisation.

From finding low competitive keywords, estimated traffic and traffic sources, to backlinks and other researches, this tool has a site audit and backlink analysis functionality. You can either pay $69 per month, or check out the SEMrush 14-day free trial and enjoy all the great benefits and features on offer.

8. Editorial Calendar

As a writer, it’s important for you not to miss your schedule. An editorial calendar is that tool that gives you a whole view of the dates in a year, hereby helping you decide when to post articles. You could use the free WordPress editorial calender which helps you edit and even rearrange your posts right from the dashboard.

You can also use Coschedule. Although its not free, but you can do more with it – like planning even your social media calender.

9. Solopreneur

If you seek professional and clean WordPress themes to make your content readable and attractive, then this is the right tool you need. If your site isn’t properly designed to display your work, then your content your content may be considered invaluable. The reviews from bloggers and digital marketers is proof that this is probably the best WordPress theme tool.

With nice looking email subscription widgets and an option box beneath articles and on the sidebar, this tool is made in a way that compels readers to turn to subscribers. There are also two default landing pages a blogger can use as web pages to drive traffic. Consider getting solopreneur today, and design your pages the way you like.

10. VaultPress

One major problem bloggers face is hacking. Imagine if you don’t have a way of backing up your files in the advent of a cyber hack, what would you do? – Give your web hosting service provider all the money you got saved so they can try to retrieve the files, or just break down and cry? Well, VaultPress is there to help safeguard your contents.

There are many sites with vulnerable plugins and weak passwords (like WordPress blogs). They are generally prone to hacks. Therefore, if you wish to always back up your website regularly (which is the right thing to do) to avoid sleepless nights – use VaultPress.

11. Canva

Remember the saying “you can say a thousand words with just a picture” – well, beautiful and we’ll laid out images can make your blog content go viral. Sadly, not every digital marketer or blogger takes advantage of visual content – probably because they do not and to spend a ‘fortune’ on graphic designs or they just feel a good write up says everything.

Thankfully, Canva helps you create and design graphics for your blog. Touted as one of the best tools for creating visual content, the software can be used to create posters, infographics, logos, images and even facebook covers. It’s so simple and effective that you easily write a text on a particular image you like, download it to your page using it’s ‘drag and drop interface’, and you start using immediately.

12. Thrive Leads

Email marketing is one sure way of building your brand and keeping your customers updated on what’s new with you. It’s not just about having an email list, but keeping it growing is important. Thrive leads captures the emails of visitors to your site, making it easy for you to advertise.

This is a sure to increase and keep up with your sales as well. If you want to build appealing landing pages, the Thrive Leads software has one of the simplest ‘drag and drop’ interface to enable you effect your action.

13. Evernote

You can drop images, snippets, web pages and notes into Evernote. Its like your collection of ideas with a robust tagging system. Therefore, if you want to tag or save your ideas in really cool ways like date, the stage of the idea, what next to do and lots more – Evernote provides you with a variety of features.

Digital marketers also suggest that you can also try Dropbox and Google Drive, but this tool is comprehensive enough.

14. Buffer

After creating good blog content, next thing is to promote. Marketing has a way of bringing traffic to your blog, hereby giving it more exposure. Social media is the number 1 method of sharing links and information about your brand. What better tool can make this easier than Buffer.

You can schedule and share feeds automatically with Buffer. From Twitter, Facebook and Instagram to Google+, you can now set the time to when you want your posts to be shared.

15. Shutterstock

If you won’t be able to create graphics or take time to produce your own images, videos or audio – Shutterstock is a tool that provides you with royalty-free media files for downloads. With over 150 million different files, you can get quality images with no embedded watermarks or videos without trademark registrations – once you subscribe with a monthly payment. Make the layout of your content more appealing and improve the user experience of your blog, with Shutterstock.

On the other hand, not all bloggers wish to write all their posts by themselves. Therefore, if you’re looking for professional copywriters to complete a project for you then get in touch with us or sign up here today!

 

There is a general perception that professional writers have it all figured out where perfect grammar is concerned, truth is writers make mistakes and as much as they try to avoid them, it still pops up in their work. Writers need to remember that they are humans too and their passion for writing doesn’t make them perfect. We’ve put together a list of the most common grammatical errors professional writers make in their writing

  1. Apostrophes

It is confusing sometimes knowing where to use an apostrophe. The key is to remember that if you’re using an apostrophe to combine two words, the apostrophe should fall where the word would spilt. This error is common with the following words it is – it’s, We are – we’re, they are – they’re.

  1. When to use too/to/two

To: a preposition followed with a noun.

I am going to the restaurant.

These clothes belong to Sarah

Too: synonym for the word ‘also’

I love her too

I was at the mall too

  1. Overuse of Adverbs

A word or phrase that qualifies a verb or adjective usually ending in ‘ly’. If you use them sparingly that’s okay but overusing adverbs indicates weak verb choices, hence top writers use juicer verbs instead.

“Really awful” modifies the verb “bad” a better choice would be “appalling”.

  1. Cautious use of prepositional phrases

Prepositional phrases are the nouns or pronouns that follows the preposition to show location, direction or time. Excessive usage affects the wording of your writing so simplify where possible.

Wrong – The school bus came up the top of the hill

Correct – The school bus crested the hill

  1. Wrong use of words

These are words used in the wrong context; they sound the same with similar spelling and sometimes, the spell checker might not pick it up.

Sea/see

Weather/Whether

Cloth/clothe

Leave/live

  1. Split infinitives

When you split an infinitive, you insert an adverb between the two parts. It sounds correct because its’ been used for a long time and copywriters in advertising are sometimes guilty of this error. Writers should remove split infinitives from parts of the text that isn’t internal thought or dialogue.

Common split infinitives

To go boldly

To quickly go

To impatiently wait

In these verb phrases, the adverb should follow the verb. What is the target audience? How natural would the revision be with the adverb before the infinitive? Read the sentence out to know if it sounds better with the split infinitive.

  1. Subject-Verb Agreement

Singular verb should be used with singular subject and the same rules apply to plural verb. This might seem obvious but it is a common error with skilled writers to end a singular verb with the letter ‘s’

  1. Changes in tense

Your starting tense should remain consistent throughout the piece, although a change might be required to reflect changes in time but unnecessary shifts are unclear to the audience.

Wrong: when I go to bed at night, I always drank tea before sleeping.

Correct: When I go to bed at night, I always drink tea before sleeping.

  1. Spelling errors

Writers should have a spell checker on their PC, these are good tools for highlighting errors in your work. A recommended tool for professional writers is Grammarly, which offers a free plugin for Microsoft Word and some popular browsers like Mozilla Firefox. Some common words include Accommodate, access, chauffer, embarrass, address, ecstasy and many more.

  1. Dangling Modifiers

Grammatical error that occurs when an adverb, adjective or modifying phrase is used in a sentence but the modifier is unclear.

Wrong: Listening to loud noise slowly gives me a headache

Correct: when I listen to loud noise, I slowly develop a headache

  1. Contractions

Contractions join with pronouns or verbs and a verb contraction shortens a verb phrase or verb.

Wrong: ain’t

Correct: am not or is not

  1. Avoid vague statements

Quantify your sentences where possible, vague statements lack credibility and are open to misinterpretation.

Wrong: Microsoft made huge profits last year

Right: Microsoft made a profit of $250million in 2016.

  1. Comparison: using “like” instead of “as though”

The two words are not exchangeable. Like, can only be followed with a pronoun or noun. As though precedes verb clause because it creates the expectation of an event that is action based.

  1. Pronoun case

Pronoun case describes the status of the pronoun as a direct object, indirect object or subject. Writers sometimes use the subjective case where the objective should be used.

Subject: I, we, he, they, who

Object: me, us, him, them, whom

  1. Double Negatives

While most languages possess double negatives, Standard English forms do not. Unfortunately, this is a popular trend for sarcasm or emphasis.

Wrong: He don’t know nothing about the robbery

Correct: He doesn’t know anything about the robbery.

  1. Sentence Structure

Correct sentence structure confuses the most experienced writers. The proverb of knowing the rules before breaking them is invaluable here to understand that sentence structure is not rigid and it will continue to change.

  1. Sentence splices

To splice is to join so when a writer joins independent sentences with a comma instead of coordinating conjunction, that’s a sentence splice.

Incorrect: We have hundreds of clothes to arrange, it will be impossible to finish it before the exam.

Correct: We have hundreds of clothes to arrange; it will be impossible to finish it all before the exam.  

  1. Run-On Sentences

This is a type of sentence that combines comma splices, fused joins or conjunctions two or more independent linking clauses.

Wrong: Peter enjoyed the guitar Amanda gave him at his birthday however he prefers a piano.

Correct: Peter enjoyed the guitar Amanda gave him at his birthday; however, he prefers a piano.

  1. Inflated sentences

Communicate your message to readers using direct words instead of empty sentences that muddle up your message. Wordy sentences are annoying and frustrating because readers have to look for the passage instead of seeing it once they start reading your work. Streamline your sentences with nouns and strong verbs, not adverbs or trite adjectives.

Wrong: It has come to our attention that your utility bills are overdue and we ask you to pay them at your earliest convenience to avoid disconnection.

Correct: Your utility bills are overdue. Pay now to avoid disconnection.

  1. Incorrect irregular verb use

Grammar error with irregular verb forms are common in articles written by university graduates and media journalists.

Incorrect: Sanchez is alleged to have went into Peter’s room and stolen that some shirts.

Correct Sanchez is alleged to have gone into Peter’s room and stolen some shirts.

  1. Tautologies

When you express the same thing twice with different words, that’s’ tautology.

Wrong: John made a kite with his own hands for Diana

Correct: John made a kite for Diana

  1. Sentence Fragments

This is a dependent phrase or clause used by a writer as a complete sentence. The best rule is to see if the fragment sounds right in a defined text.

Wrong: Michael listened for the sound of crickets, nothing; there was none of the usual sounds of night, absolute silence.

Correct: Michael listened for the sound of crickets. Nothing. There were none of the usual sounds of night. Absolute silence.

  1. Semicolons and Commas

Some writers do not use commas in their work. This is safe for simple sentences but complex constructions require the occasional use of semicolon. The problem is the reckless insertion of comma after every couple of words.

  1. Incomplete comparisons

Wrong: My boat is bigger, cheaper and better.

Right: my boat is bigger, cheaper and better than Phil’s.

  1. Coincidence/irony

Do not make assumptions for the latter when it is the former. Irony is the expression of one’s meaning and the real meaning is the opposite of the literal meaning, usually for an emphatic effect. Coincidence is when an event happens by chance. There is a clear distinction between the two so avoid mixing it up.

Structuring Your Blog Post Content Sensibly

Anyone can utilise their writing skills to write a number of blog articles and then post them on various websites; but is quantity all that is required to bring traffic to websites today? Unfortunately not.  It might, possibly, contribute to getting a higher spot in the Google search engine rankings, but it will definitely not make the website any more appealing to readers, by default.

Find out which elements will drive readers to your website, below.

Defining Good Content

The ultimate key to increasing website traffic, and returning readers, is quality content – meaning content that will grab your audience’s attention at first glance. Not only that, it should offer them something of value. These are two important tools that writers should consider when writing quality blog articles, notwithstanding all other elements that will make website blogs successful.

Good content is subjective and each reader will always look at an article in a different way, depending on what they want, the topic being discussed, their personality and even their ethics or values. In the same fashion that an individual can define what a good film or a good book is, so too will the reader look at blog content. This holds true not only for the reader, but also the blogger who chooses and writes the content. For this reason, every blog article will always be met with a diverse range of reactions and opinions – muddying the waters.

Determine Content Usefulness

There is a list of elements that a blogger must combine when writing quality blog articles that will satisfy a target demographic. First on the list is its usefulness. When writing, the blogger must ask: Is my article useful?

Marketing students are taught one rule, that they must adopt like a religion: that everything must start with the customer. The very first move in achieving market success is to find out what the customers want and then strive to give it to them. Different tools, methods and elements need to be meshed together, in order to make this happen.

Most bloggers start off writing for their own websites about subjects they know best, such as their passions or personal experiences. They eventually progress to writing for different websites, in different niches. Whatever level of blogging it may be, it’s essential that bloggers know their readers and find out what they truly want: the content must add something significant and useful to readers’ lives.

Find Out What Readers Want

Again, usefulness is relative. It will be different from one person to another. Some readers read blogs primarily for education, in order to learn something new, this is why millions of blog articles centre on a particular product or topic, and deliver wads of relevant information to their audience .

News blogs satisfy the thirst for the latest updates in a particular place, field or industry. Those readers who need a venue for stimulating debate, or just want to find some place for old fashioned conversation, go to debate blog sites. Community websites are places where people who want to connect to others with same interests gather.

Do Your Research

For writers to develop useful content, it is imperative that they research their current and potential readership. Doing a formal or informal survey, as well as directly asking for feedback, is a useful tool for gathering data on the readers of any website. Checking out blogs of a similar nature is another method of digging out the readers’ desires, needs and even their requests. If a writer does their research work diligently, they will be able to place their finger on what readers want and efficiently provide them with quality blog articles that will be both useful and relevant.

Link to and from Relevant Websites

Researching and writing about what is interesting, informative, relevant and useful will not only draw in the current readers’ attention, but it will also attract readers from other websites as well.

These websites may be encouraged to link up, especially to websites that will provide value to their own visitors; plus, linking to reputable and authoritative websites will definitely be a plus factor when vying for a higher rank in search engines.

Reciprocally, bloggers can link to reliable sources in order to increase the beneficial impact of the article on search engine ranking. Links such as these will definitely improve the usefulness and relevance of any blog article, as they will provide more information to readers, beyond what is featured in that particular article. High value links would include references from industry authorities, as well as articles that will provide related and additional information to readers.

Check Content Uniqueness

Another essential element of creating quality blog articles is uniqueness. A blog post, or article, is being written every second, centred on practically every topic you can imagine.  Making your article stand out from all the rest should is a challenge faced by every writer that’s ever lived. Even with useful content, it is likely that the article will be buried under all the others, because its content can be found in too many other places.

Win Over New Readers with Unique Content

Again, bloggers who want to penetrate a niche, with existing active bloggers, must spend time researching. Surf other websites within that particular topic or niche and find out what kind of blog articles they have. You can completely replicate this in your website, but doing so will make it quite difficult to interest the loyal readers of the other websites and win them over to yours. Another option is to try to write a better piece. However, the best method is always the most effort. In this case, that would be to make your content uniquely different in some way from all the others.

Perhaps it would mean taking on a different topic altogether or one that belongs to a sub-niche, for instance; one prominent website has garnered a good following by writing in a completely anonymous, third person voice. Another popular blogger writes news articles, instead of the usual opinion or information articles on similar websites – it’s all about finding your unique voice and style.

Unique versus Original

Remember that ‘unique’ and ‘original’ are two different things. Unique content is what counts. When usefulness and uniqueness are combined, this is a step closer to quality blog articles and a successful website.

While there is a debate in the blogging world on whether or not original content is king, there is also a growing trend of not being completely original. This means that quotes or excerpts from other articles can be used, together with the writer’s own work to form part of a unique and useful blog article.

Although, truth be told, original content may always be the best way to go, as your readers will not find it anywhere else. It might still be worth using another writer’s content, within your own blog article, as long as you use it cleverly and fairly. Fair use means that credit must be given to the owner of the original work and only short excerpts can be used, in a manner that will make it useful to website readers.

Keyword Balance

Writing quality, useful and unique blog articles does not fully guarantee a high search engine ranking, though. A key element that must be considered, in order to improve your ranking, is keyword balance. Again, research is crucial; find out which relevant key words or phrases receive the highest volume, through Google Analytics or Webmaster Tools. Using these keywords or phrases in your blog article will be a step further towards both quality and rank.

Be careful, however, when they are overdone, keywords will have a negative effect on the article’s search ranking. This is called keyword overloading and will make the article sound unnatural. The best method would be to spread out relevant keywords, throughout the blog article and get a well-balanced keyword density that will let the article flow smoothly, whilst increasing chances of better search engine rankings.

Unique Title & Introduction

Not only should the content be unique, but the title should be just as fresh.  It should grasp the reader’s attention at first glance. The first step to gaining visibility with the article starts with a great, catchy title. It should pop out from the millions of other website articles that flood the net every day, which can bury your content if your title is not compelling enough to catch the reader’s eye.

In the same manner, the introduction should grab the reader’s attention. Again, you can use an excerpt from another website, a famous quote, significant statistics, a story or a question to create the perfect hook.

 

Writing quality blog articles definitely takes practice. Keeping these useful elements in mind will significantly improve the quality of your blog and article content, whilst helping you achieve whatever goals you have for your website.

How to Make a Boring Article Interesting

Sometimes article writers are asked to write on topics that are seemingly boring, like locksmith services or leaf collecting. These subjects may seem impossible to write about in an interesting fashion, but this is all part of what being a professional writer is all about.

In industry article writing, you might come across a topic that you have to get creative with to make it more interesting. For instance, if you’re writing for the construction industry, then the topic of bricklaying might arise; a tough one to hold a reader’s attention with. However, there are certain angles you can approach from to turn a boring topic into something more engaging.

You might write about the history of bricklaying. While this may sound equally as boring, it’s an informative topic that industry readers may find interesting. It’s also a very narrow subject that you should be able to find ample information on during your research phase.

One way that professional article writers find interesting angles is by answering the typical “who” “what” “when” “where” “how” and “why” questions. The answer to each question may provide you with a specific article topic that will change boring content into something more insightful.

 Change Your Tone

Sometimes approaching a boring article in a different tone can turn the whole piece into something different. While industry article writing is usually known for its informative tone, you may want to switch to a humorous or more informal voice that speaks to the reader directly. Or you may choose to use a shock-news approach, with catch phrases to keep a reader entertained as they read. By switching to a more entertaining voice you can turn a boring concept into a light-hearted conversation, sure to keep the reader focused until the very end.

 Add Media Content

If you end up with a long, monotonous article you may want to consider breaking up the bulky text with additional content.

Things like infographics (graphs, charts, or diagrams), relevant block quotes, or even videos or audio files (if your article is on a website) may help turn a bulky, mundane piece of writing into an informative, attention-grabbing article. The bonus of this extra content is that it doubles as another source of information, which will increase the reader’s knowledge of the subject.

A simple breakdown of industry related facts and figures can help you create a more interesting article. These hard facts will specifically explain a concept or trend, while helping you expand on your topic in a more interesting way.

 Profile Specific People or Events

Whilst researching, you may come across an interesting event related to the subject. For example, going back to the bricklaying topic, you may find information about a museum exhibit focusing on brick structures. You can choose to focus your article on this exhibit and tie it back to the overall topic of bricklaying.

Similarly, you may find resources about the first brick structure on record or the first person to use bricks in construction. You can use those resources and create a profile of that historical figure. Both ideas will provide you with interesting information to create a detailed article, whilst allowing you to stay on topic.

Blog traffic, web traffic

When producing blog content many forget about one thing, structure. While the focus should always be on producing high quality content because that will get the most visitors, you should also take a good look at your blog structure strategy. One of the best approaches to help drive readers to your site and make you friendly to search engines is Silo structuring.

What is Silo structuring?

Silo stands for isolation. Much like a farmer will isolate his different crops into separate storage silos this is how you should look at your website. Instead of agricultural silos you will work in theme categories and try to keep your website content from traveling into more than one category when writing your blogs.

When linking your own blog content you need to always remember two things: Structure for humans, but make sure you are aware of the latest search algorithm trends. You are probably asking yourself how exactly you do this without crossing content. There are a few simple tricks that will assist you in achieving a nice silo website content structure.

Keep the categories separate

When you link to other posts use nofollow attributes every time you link to another category

Link directly to posts

Never just link to a tag or a category but rather link directly to blog posts.

Link often between the posts!

When you start to work on silo structuring it can be so easy to just link to old posts in newer posts. However, if you truly wish to focus on structure for your blog go back to old posts, update those old posts with links as well. The longer a post has been on your website the better page authority it is likely to have.

Theme the website content in your categories carefully

Everything on your website should be unique, have its own titles, and metadata should be unique. When you are working on your categories make sure the blog posts in a category all have similar themes, and that the seed keywords are related. This will help the Google robot and other search crawlers to understand what that section of your site is about. Expand your categories so that they collectively sum up the overall theme of the website.

Once you have silo sectioned your blog, and have linked everything relevant together, you should turn your attention to reaching an audience. Know who your target audience is and aim your content at the questions they are asking. Semantic search now means you need to write your website content so that it matches the intention of search engine users, rather than just keywords. Write naturally for your audience on topics they are interested in.

Utilizing newsletters and newsletter software will help your audience feel they are connected to you when they come to your blog, and will also help to drive them to fresh content.

An effective, well-thought out silo structure, and high quality blog content will get you traffic and page rank. IT isn’t just about getting people in, it is about getting them to act to. You can have thousands of visitors a day, but if the copy and ideas don’t make your visitors feel engaged they won’t stay, or come back for that matter. Your content should fit within your niche and tell a story; make it human.

Structuring Your Blog Post Content Sensibly

Every company and brand has a logo, this should be no different when you are blogging. When you begin a blog you have to have a style, set rules for your blog and most of all have a voice. The voice that you find must make sense for your blog and whatever it is that you wish to convey. If you have a very gadget and tech heavy site, you wouldn’t wish to use the voice of someone who knows nothing about computers, right?

Ask yourself this question: Who are you blogging for?

The instant reaction most will have is, myself or my brand of course. However, that is not really the case. If you were only writing for yourself or your basic brand without a purpose, you wouldn’t care who read the content and wouldn’t need a voice. So who are you writing your content for? Who is your ideal reader?

  • Is your ideal reader male or female?
  • What is the age of your ideal reader?
  • Do they have a great deal of free time?
  • Married or single?
  • Children or no children?
  • What might your reader’s goals or desires be?

There are any number of other questions to ask yourself about your reader, but do you see the trend? You must have an idea of who your ideal reader is; who you wish to reach with your blogging voice.

You might be thinking that you are limiting or weeding out people who might read your blog by doing this, but that is not the case at all. The idea is that you have a voice, a purpose. When any reader comes to your blog they will be able to see that you have some path; purpose that you are working for. When posts are more focused they are more engaging.

Be unique and think original

Chances are if you are working on having your own blog, you have studied others that appeal to you. Almost every blog writer is also a blog reader and it can be easy to fall into the trap of sounding like someone else. While it is always good to have done your research, be true to your own personality. Take the influences that you have found, those you admire or who you think go along with your brand, and filter their ideas into your own personality. Take a zeitgeist filter approach.

Don’t forget format

It is not just blog content that matters when you find your blogging voice, the format has to work too.  Making your blog a simple and streamlined design will help readers feel comfortable and safe when they come to you. The design of your blog and the stylesheet that you use should make sense to what your brand is all about. Knowing what your niche is will help you to find the right blogging voice.

If you still need help in finding your voice look at the content that you have already posted. When you look at that content, do you see any themes? What do your readers seem to respond to the most? What is the demographic of those readers that are responding? Sometimes you have to do a little leg work to decide what the right voice is for you. Once you have that information run with it, insert your personality and your brand, make it fun or interesting. No one wants to go to a blog where it sounds like the writer isn’t engaged in what they are doing.