Content Marketing Wows

WHAT, WHEN AND HOW TO POST TO FACEBOOK

With more than a billion active users, Facebook provides a rare opportunity for small businesses with limited ad budgets and even big businesses to reach a large number of people. The wealth of data available on Facebook makes it hard to ignore for any business wanting to grow. The effective use of the platform can […]

WHAT, WHEN AND HOW TO POST TO FACEBOOK

Anatomy of a Viral Video: Coca-Cola – Happiness Machine

The Coca-Cola Happiness Machine video is classic viral video craft at its finest. Just six seconds into the video, viewers are already being lured in by the promise of something surprising in the near future with, “We put a special coke machine in the middle of a college campus…” And the promise is delivered on […]

Anatomy of a Viral Video: Coca-Cola – Happiness Machine

Anatomy of a Viral Video: Burger King – The Subservient Chicken

In 2004, Miami advertising firm CP+B launched a viral marketing campaign for Burger King in support of its TenderCrisp sandwich. The campaign captured audiences’ attention by using a level of interactivity only possible on the internet. This viral approach was actually quite novel, not following the usual script for creating viral content. Eschewing a storytelling […]

Anatomy of a Viral Video: Burger King – The Subservient Chicken

Nothing Like Christmas Cheer to Go Viral

Could this be a Christmas number one for years to come? WestJet’s Christmas Miracle video is a fusion of some of the most important aspects of viral video production. First and foremost, it is storytelling. And one of the greatest traditions in the Western world is Christmas stories and the Christmas miracle. WestJet went into this […]

Nothing Like Christmas Cheer to Go Viral

Funny, Dark and Powerful- Awesome!

This is one of the best stunts yet! Anatomy of a Viral Video: Carrie – Telekinetic Coffee Shop Surprise The Carrie video is a bit of a departure from the usual viral video. Popular wisdom dictates to usually keeping surprises playful. With that in mind though, the promotional video is for a horror movie. The producers do take […]

Funny, Dark and Powerful- Awesome!