Avion communications is a content writing/SEO agency based in Melbourne and Sydney, Australia. It is a more open community with a lot of millennials within the helm of the company’s workforce. They mostly service clients from Australia but can branch out from time to time. According to the agency, one of the things that sets their business apart from others is that with them, you get to work with and stay in direct contact with the copywriter and content strategists that are assigned to you, as opposed to an account manager. According to them, this system helps you save time and ensures better results.
The company says they have their mission as providing high quality content writing and strategy services to audiences in a quick and efficient manner. They have a diverse client portfolio, having delivered projects in countries such as the UK, the UAE and US with clients such as University of Melbourne and Worksafe in that list.
Avion delivers a diverse range of services and one important thing to note with this agency is that perhaps above anything else, their strength and the source of their uniqueness is the sheer scope of offered services. They pride themselves in the skill of their employees not only as writers and masters of the written word, but as content strategists and SEO sages. They divide the service process for their clients into three stage (with the use of air transport metaphors).
The Check-in Stage
Here, their team of “creative, strategic, and detail oriented” professionals audit the client’s website, identifying areas of improvement and the weak points in the website. Subsequently, the team comes up with a content and strategy plan to drive the client’s content strategy and build up the client’s brand. In this stage, the company offers:
- Strategy planning and content direction
- Content plans
- Style guides
It is clear to see that this phase is the initial content phase when the client first gets in touch with the company. From here, the client moves on to the “Takeoff Phase”.
Alternatively called the lift off, this is when the content strategy begins to undergo implementation and the predetermined direction that the client’s campaign is to take, begins to get worked on by the team. This could either be a complete overhaul of the client’s website or typing blog copy. Some of the services which the company includes under this phase are:
- Blog Posts
- Wireframe design
- Web accessibility
- IA development
- Packaging copy
- Product descriptions
This is the most labor intensive stage of their production process and where most of their work hours are spent. The processes above are the core steps involved in putting a client’s business in a better position online. Their swathe of services are the most comprehensive I personally have ever seen any copywriting agency offer, with services such as website design, metadata population and editing, IA development, application copy and even video meaning that they provide a more value added service compared to their competitors. From here, the client’s project moves on to the stage known as the “Cruise Control” phase.
Ever the word players, Avion have named this stage aptly as it represents what its name implies. At the cruise control stage, the client’s website and content strategy is already on up and running, with only regular maintenance and updates required to make sure that the site continues to be relevant in the online space. They do a great job of this and with them, you can be sure that your rankings remain up and your site stands the test of time. The processes and practice involved in this stage are:
- Social media
- Blog posts
- Client training
- Project management
- Newsletters and Email marketing
Pricing and writers
Although their pricing isn’t revealed on the website, some very authoritative websites on the internet have said that Avion is a very value first company, with complete packages from check in to cruise control costing less than 1,500 AUD for most clients. Now, since they haven’t put up a prices page on their website, you as the client will need to use their contact page and this means that the pricing will vary in accordance with the size and magnitude of your project. So it’s indeed best to consult them in order to find out how much your own project will cost instead of taking other websites’ word for it.
With regards to their writers, well this is perhaps the major strength of the agency. Their selection process means that they have in their stables, highly skilled web content production and strategy gurus. Natalie, their resident director and content strategist has 15 years of active experience in advertising and professional writing. She is a self-described wordsmith, digital connoisseur and strategic mastermind. Alexandra, the lead copywriter and project manager has a Bachelor’s of Arts in Journalism and a Masters in Writing and this helps her create compelling copy with great stories behind them. A great leader, she has also been described as an excellent people’s person.
Avion is an excellent company with a progressive work attitude and dedicated professionals at the helm. They seem to know what they’re doing and have very substantial industry experience, offering what I described earlier as the widest range of copywriting, content strategy, SEO and website management services. It remains to be seen how affordable they are though.