Keyword targeting involves producing content that includes keywords in order to attract visitors in the search engines, social media and other keyword driven platforms. If a keyword is not featured in a website it is unlikely that a visitor searching for that keyword will ever find the website.
By using keywords intelligently, in content, it is possible to rank highly in the search engines. There are lot of other factors involved, such as the link profile of the website, social signals and the make up of the content, but the keywords and synonyms being present is very important.
By producing keyword relevant content, that is written for the reader, we are able to attract visitors that are seeking your products and services. For example, if you’re selling blue cars, we may write an article focused on the “best blue cars” available in the market. And we may emphasise the keyword “blue cars” once or twice in the piece. The search engines will “understand” that the page is relevant to blue cars. and so will be more likely to rank the page for that keyword. Our titles and descriptions will grab the attention of search engine browsers and build their interest. The content will build the desire and encourage an action (where appropriate). Web copy, Feature articles, Guest Posts and all forms of content vary in the way they interpret and utilise SEO best practice; content has different purposes.
Keyword targeting is particularly powerful when you have pinpointed long tail key phrases. Some phrases are not massively popular but can be profitable. By focusing on these, as well as more popular keywords, it is possible to get some quick wins and get some speedy traffic to convert to sales.